ROBINSON Kate
Assistant Professor
Description
Status : Associate Professor
Department: Marketing
Specialisation Manager : Business Development and Management Commercial
Diplomas and specializations : PhD in Management (Marketing), Thesis Defence: University of Lorraine
Research fields : Innovation management, Sustainable Innovativeness , Green/ eco innovation, Exporting , Performance, Organisational pressures, Marketing management, Cultural intelligence
Courses taught : Market Studies, Sphinx, Mission, Strategic and operational marketing, Marketing studies and research, Agorize mission, Comprehensive market research : qualitative research NVivo
Selected publications:
- Huong Thi Thanh Tran, Robinson, K., Paparoidamis, N. G. (2022) “Sharing with perfect strangers: The effects of self-disclosure on consumers’ trust, risk perception, and behavioral intention in the sharing economy” Journal of Business Research, published online January 2022 https://doi.org/10.1016/j.jbusres.2022.01.081 (cat. 2 CNRS/FNEGE)