Bachelor Luxury Management

This specialisation trains students in the strategic, marketing and managerial specifics of the luxury sector, a field that combines creativity, excellence and business demands. The aim is to develop an in-depth understanding of the international challenges facing the industry, new consumer behaviours and the digital transformations that are redefining the customer experience in luxury. Students learn to design and implement high-end brand strategies, manage points of sale and support the international development of iconic companies.

Sample courses

· Digital marketing in luxury

· Luxury retail management

· Marketing law

· Management of sales force in luxury

This final semester is a major professional immersion in the heart of the luxury sector, in France or abroad. Students join a luxury company or brand to put into practice all the skills they have acquired throughout their specialisation, particularly in high-end marketing, retail, communication, business development and management. This hands-on experience allows them to evolve in a demanding environment where quality of service, understanding of luxury codes and premium customer relations are essential. The internship is accompanied by the writing of a professional dissertation based on a real issue encountered in the company, giving rise to an in-depth analysis and a defence before a jury. This semester represents a decisive step in the professionalisation of students and their integration into the luxury industry.

Skills developed:

-Operational application of marketing and sales strategies in the luxury sector

-Customer relationship management in a premium environment

-Understanding of the standards and practices of luxury brands

-Ability to analyse and resolve professional issues

-Applied research methodology and writing of a professional dissertation

The pedagogical approach is based on a combination of active and professionalising methods that place the student at the heart of their learning. Project-based learning plays a central role: case studies, teamwork and community projects enable students to apply theoretical concepts in real-life situations, while developing collaborative skills and analytical thinking.

This dynamic is reinforced by the co-construction of knowledge, particularly through flipped classrooms, which encourage active engagement with content, increased participation in class and greater intellectual autonomy.

The programme also incorporates hybrid learning, combining face-to-face and digital teaching methods. The use of digital tools, collaborative platforms and video resources diversifies the learning methods and provides flexibility tailored to the current needs of students.

Finally, professional immersion is an essential pillar. Internships allow students to apply what they have learned to real-world situations, understand organisational dynamics and develop the skills expected in the professional world.

Together, these elements form a coherent, stimulating and professionalising educational framework designed to effectively prepare future managers for contemporary challenges.

TRANSFERS AND EQUIVALENCES

No transfers or equivalences: enrolment in the programme requires you to complete all modules.

CONTINUING YOUR STUDIES

If you wish to continue your studies after the Bachelor of Science in Management, you can! For example, you can join the Master in Management in the 4th year, or do a Master of Science in one of the specialisations that interests you (Finance, Marketing, etc.).

To find out about all the options available to you after graduation, click here.

Working professionals can apply to have their skills acquired in the workplace recognised through a VAE process, provided that they submit their application more than nine months before the graduation panel meets.

For more information, please contact our Admissions Department by email at [email protected] or by telephone on +33(0)9 80 80 21 15.