MSc Digital Marketing and Data-Driven Strategy
The MSc in Digital Marketing and Data-Driven Strategy equips students with expertise in online marketing, consumer analytics, and digital strategy.
- September 2026
- 1 or 2 years
- 120
- English
- €14,600
WHAT IS THE MSc DIGITAL MARKETING & DATA-DRIVEN STRATEGY?
The MSc in Digital Marketing and Data-Driven Strategy equips students with expertise in online marketing, consumer analytics, and digital strategy. Skills include SEO, social media management, campaign optimization, and data interpretation. Graduates are prepared to design innovative, performance-driven marketing solutions, enhancing brand growth and competitiveness in an increasingly digital global marketplace.
Title RNCP 39484 - EDC Paris Business School Diploma – Level 7
DIPLOVIS – Specialised Higher Education Diploma in Business Development and Digital Transformation
Date of registration: 29 July 2024
Legal names of certifying bodies: Ministry of Higher Education and Research and EDC Paris
KEY INFORMATION
State approved
In the first and second years, the programme is delivered through initial training or work-study programmes on a 3-week/1-week basis.
GOALS
Gain skills in SEO, socia media management & digital strategy.
PROGRAMME HIGHLIGHTS
An MSc accredited by the Ministry of Higher Education and Research
A professional programme thanks to work-study arrangements
Teaching staff: 87% international
A teaching approach that promotes the hybridisation of skills, personal development and digital mastery
A programme ranked in the Top 5 post-baccalaureate schools
A WORD FROM THE DIRECTOR
"The Masters of Science programmes at EDC Paris Business School offer cutting-edge training focused on new management professions, combining data, AI, marketing, finance and strategy. These programmes combine scientific knowledge, technological innovation and managerial expertise. They prepare students to analyse, design and implement effective solutions in a competitive and globalised environment. The interdisciplinary approach promotes the development of strategic and operational skills, enhancing the international employability of graduates."
— Hassen Raïs, Director of MSc programs
PROGRAMME
Project-based learning: case studies, team projects, community projects
Learning through co-construction of knowledge: flipped classrooms
Blended learning: use of IT tools and videos to support a variety of teaching methods, both face-to-face and distance learning
Immersion learning: in companies (internships, work-study programmes, assignments, community life)
Throughout the academic programme, students are assessed in a variety of ways:
Continuous assessment & Partial assessments
Final dissertation (MFE): Students write a final dissertation and defend it before a panel of two professors. Validation of the MFE is one of the conditions for obtaining the degree.
The teaching staff assesses students on six key cognitive skills:
Comprehension: quizzes, matching exercises, etc.
Recognition: quizzes, matching exercises, etc.
Application of concepts and theories: practical exercises, simulations, etc.
Analysis: problem solving, case studies, etc.
Immersion: case studies, critiques, assignments, business games
ADMISSIONS
Ideal for strengthening your fundamentals in general management and beginning to specialise in a particular field.
For students with a bachelor's degree or international equivalent.
Admissions:
For UK students: based on application and interview
For international students: based on application, interview and language test
Registration deadline: according to the terms of the competitive entrance exam or the start date of the programme (except for foreign students requiring a visa, who must register 8 weeks before the start date)
If you have a disability and would like to join us, you can find more information on our accessibility page.
Download the application form:
Ideal for strengthening your fundamentals in general management and beginning to specialise in a particular field.
For students with a bachelor's degree or international equivalent.
Admissions:
For UK students: based on application and interview
For international students: based on application, interview and language test
Registration deadline: according to the terms of the competitive entrance exam or the start date of the programme (except for foreign students requiring a visa, who must register 8 weeks before the start date)
If you have a disability and would like to join us, you can find more information on our accessibility page.
Download the application form:
ASSESSMENT
If you wish to continue your studies after completing the MSc in Entrepreneurship & Innovation, you can!
For example, subject to the prerequisites, you can decide to pursue a PhD or a Master of Science in another specialisation of your choice.
No bridges or equivalents: all enrolments in the programme require you to complete all modules.
Working professionals can apply to have their skills acquired in a professional context recognised through a process known as Validation of Acquired Skills and Experience (VAE), provided that they submit their application more than nine months before the graduation panel meets.
For more information, please contact our Admissions Department:
Email: [email protected]
Telephone: 01 46 93 02 70
CAREER
Our MSc entitles you to claim an RNCP* Level II qualification (Level 7 – European classification), equivalent to a five-year higher education degree and/or an official qualification from a foreign university.
An alumni network bringing together more than 18,500 graduates, including 5,000 business leaders in 71 countries.
A strong attachment that has led more than 300 alumni to become owners of their school for over 20 years.
Types of jobs available:
The main roles in this profession are:
Roles related to innovation, marketing or innovation financing:
· Product or service manager
· Product manager/head
· Innovation manager/project manager
· Innovation financing analyst/manager
Positions related to consulting:
· Innovation consultant
· Strategy and change management consultant
Positions related to business development:
· Business developer
· Business analyst
Entrepreneurship-related roles:
· Entrepreneur
· Development and strategy manager
ROME code(s):
M1703 - Product management and administration
M1402 - Business organisation and management consulting
M1302 - Small or medium-sized business management
M1707 - Commercial strategy
In the absence of sufficient data from the graduate surveys, we are unable to display information related to further studies and employment outcomes.
TUITION FEES
Start of academic year in September 2026:
French or European Union students:
1st year: €14,600
International students:
1st year: €14,600
Wondering how to finance your studies?
Find out how EDC Paris Business School can help you finance your studies.
We offer a laptop to all our first-year scholarship students.
Up to 50% reduction on first-year tuition fees.
CONTACTS
Director of MSc programs :
Hassen RAÏS
[email protected]
Education:
Sandrine MANUEL DE CONDINGUY
[email protected]
Head of Admissions:
Sabrine BEN AMMAR
[email protected]
Disability Officer:
Isabelle FONTANELLA
[email protected]
TESTIMONIES
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Victoire HOSSARD CEO at Chichi CastelnangoClass of 2017
I started a business while studying at EDC Paris Business School. At the same time, I joined the Student Entrepreneur Programme. This programme provides fantastic support from start to finish throughout the entire process of setting up a business.
Class of 2017
I started a business while studying at EDC Paris Business School. At the same time, I joined the Student Entrepreneur Programme. This programme provides fantastic support from start to finish throughout the entire process of setting up a business.
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Christelle GEORGET Corporate Real Estate Consultant at CBREClass of 2018
I chose IE because of its international focus. I have just returned from an internship at an Australian start-up. There are so many opportunities and markets to explore abroad!
Class of 2018
I chose IE because of its international focus. I have just returned from an internship at an Australian start-up. There are so many opportunities and markets to explore abroad!
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Margaux LELUX Co-founder at OANI - To The Wall & BeyondClass of 2018
Co-founder at OANI - To The Wall & Beyond
In my third year, as part of my internship, I worked in Orange's External Communications Department on two major events: GQ Night Style in the Marais district and the Euro football tournament held in France in the summer of 2016.
Class of 2018
Co-founder at OANI - To The Wall & Beyond
In my third year, as part of my internship, I worked in Orange's External Communications Department on two major events: GQ Night Style in the Marais district and the Euro football tournament held in France in the summer of 2016.
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Adrian TABONEClass of 2019
All of the assignments I completed were highly educational. At the end of the year, I did my ‘Sales Force’ internship at a Nicolas store as an authorised manager, where I gained a great deal of independence and rigour.
Class of 2019
All of the assignments I completed were highly educational. At the end of the year, I did my ‘Sales Force’ internship at a Nicolas store as an authorised manager, where I gained a great deal of independence and rigour.
STUDENT LIFE
Community involvement and solidarity are at the heart of EDC Paris Business School's educational programme. Students can join one of the school's 13 associations or get involved with a partner association and carry out projects related to the social and non-market economy.
Students choose to join one of the EDC Paris Business School associations (Student Union, Sports Union, EDC Gala, Entrepreneurs' Club, etc.).