FAQ : EDC Paris Business School answers your questions
Do you have questions about the finance, digital marketing or project management programmes offered by EDC Paris Business School, as well as the careers that follow? This FAQ aims to clearly answer your questions and guide you in your career choices. Whether you want to specialise in financial analysis, digital strategy or project management, you will find useful information here to better understand our programmes and the professional opportunities they offer.
MASTER IN MANAGEMENT
The Master in Management is the flagship programme of French business schools. It is a benchmark qualification in higher education in management, designed to train future leaders, managers, and entrepreneurs capable of operating in complex and globalised environments. Recognised by the French State and assessed by the CEFDG (Commission for the Evaluation of Management Degree Programmes), it awards a Master’s degree equivalent to a five-year higher education qualification (Bac+5) to its graduates.
Choosing a Master in Management means committing to a five-year investment, and above all, to a career.
The answer can be summarised in a single figure: five years. This is the standard duration of a Master in Management, from post-baccalaureate entry through to the award of the Master’s degree.
Master in Management vs Master’s degree: this is one of the most common questions among students considering a Bac+5 qualification in management.
Master in Management or Bachelor’s degree? This is often the first major question faced by secondary school students and their families when considering higher education pathways. Both programmes are offered by EDC Paris Business School, both are accessible after the baccalaureate, and both are recognised by the French State. However, their objectives, duration, qualification levels, and career outcomes differ fundamentally.
It is entirely within reach for a wide range of profiles to join a Master in Management, and EDC Paris Business School is clear proof of this.
Joining a top-level business school represents a significant investment, and it is entirely natural to consider how to finance a Master in Management before committing.
Career outcomes following a Master in Management reflect the nature of the programme itself: broad, demanding, and action-oriented.
Five years of higher education represent a significant investment in both time and resources. What is the typical starting salary after a Master in Management? Which factors influence early-career compensation? And how can graduates maximise their entry-level remuneration?
CORPORATE FINANCE
Corporate finance encompasses all financial decisions made within an organisation to ensure its growth, profitability and sustainability. It covers essential areas such as cash management, investment, financing and risk analysis. A true strategic lever, it helps managers optimise the company's resources and create long-term value.
A Corporate Finance programme prepares professionals to make the financial decisions that determine a company's value and performance. Far from being limited to analysing financial statements, this type of specialised master's degree covers the full spectrum of strategic financial decision-making, including investment, financing, risk management, and performance management. The MSc in Corporate Finance at EDC Paris Business School is fully aligned with this approach.
Finance is often perceived as a demanding discipline, and this reputation is well deserved. It requires a solid grasp of numbers, strong analytical skills and methodological rigour. But far from being inaccessible, finance remains above all a stimulating field, where perseverance and curiosity enable rapid progress. For motivated students, it offers numerous career opportunities and practical learning in the business world.
Accounting and finance are two complementary but distinct disciplines. Accounting focuses on recording, classifying and presenting a company's financial transactions in order to produce reliable financial statements. Finance, on the other hand, uses this data to analyse the company's situation, make strategic decisions and optimise its resources. In short, accounting describes the past and present, while finance looks to the future.
Earning a Master's degree in Finance is a strategic choice for those who wish to specialise in a high value-added sector. This programme allows students to acquire advanced skills in financial analysis, risk management, investment and business strategy. Such a degree opens the door to a variety of rewarding careers in banking, auditing, consulting, or large corporations. It is also an excellent springboard for advancing to positions of responsibility and enhancing one's attractiveness in the job market.
After completing a Master's degree in Corporate Finance, there are many diverse career opportunities. Graduates can pursue key positions such as financial analyst, management controller, auditor, financial strategy consultant or treasury manager. In the longer term, this path can lead to management positions such as Chief Financial Officer (CFO). These professions offer interesting career prospects and a central role in decision-making within organisations.
Before committing to a programme, it is essential to understand its duration and structure. The MSc in Corporate Finance at EDC Paris Business School is structured over one to two years, with formats designed to suit a range of academic and professional profiles.
DIGITAL MARKETING
Digital marketing refers to all the techniques and strategies used to promote a brand, product or service on the internet and digital media. It encompasses a variety of areas such as search engine optimisation (SEO), online advertising, social media, email marketing and data analysis. Nowadays, digital marketing is essential for businesses to develop their visibility, better target their customers and accurately measure the effectiveness of their actions.
Digital marketing is constantly evolving and adapting to new consumer behaviours. Current trends include the rise of short-form video (TikTok, Reels, Shorts), the growing importance of data-driven personalisation, and the rise of artificial intelligence to analyse behaviour and optimise campaigns. Influencer marketing, voice search, and interactive experiences also complement these developments. For students, understanding these trends is essential to remaining competitive in a changing market.
Digital marketing jobs are in high demand, as all companies are looking to boost their online visibility. Among the most sought-after profiles are traffic managers, community managers, SEO/SEA specialists, data analysts, social media managers and e-commerce managers. These positions combine creativity, analysis and mastery of digital tools. With the rise of artificial intelligence and influencer marketing, new professions are also emerging, offering many opportunities for graduates specialising in digital technology.
Digital marketing relies on a variety of tools to optimise campaigns, analyse performance and better understand audiences. Among the most widely used are social media management tools (Hootsuite, Buffer), email marketing platforms (Mailchimp, Sendinblue), SEO and analytics solutions (Google Analytics, SEMrush), and online advertising tools (Google Ads, Facebook Ads) Mastering these tools is essential for designing effective strategies and measuring their impact on the company's visibility and results.
Working in digital marketing requires a mix of technical and creative skills. Key skills include mastery of digital tools (SEO, SEA, social media, email marketing), data analysis to measure campaign effectiveness, creativity, and the ability to produce engaging content. Project management, curiosity about digital trends, and strong communication skills are also essential for success and advancement in this dynamic sector.
There are several suitable courses for working in digital marketing, ranging from bachelor's to master's degrees. Students can specialise in digital marketing, digital communication, e-business or data marketing. These courses enable students to acquire both technical skills (SEO, SEA, social media, analytics) and strategic skills (project management, brand strategy, trend analysis). At EDC Paris Business School, these programmes are designed to effectively prepare students for careers in digital, with practical courses, real-world projects and support for professional integration.
The digital marketing specialisation responds to a simple reality: the job market is increasingly hiring professionals capable of managing end-to-end digital strategies, from initial design through to performance analysis. In this context, choosing a specialised programme rather than a generalist degree is a strategic decision that directly influences employability and career outcomes.
The MSc in Digital Marketing at EDC Paris Business School is designed precisely to meet this demand by training operational experts across all digital marketing levers.
The MSc in Digital Marketing at EDC Paris Business School trains operational professionals capable of managing complex digital strategies. Before submitting an online MSc application, it is essential to understand the different stages of the process and the expectations of the admissions panel.
The MSc in Digital Marketing at EDC Paris Business School offers a learning format designed to meet the real demands of the industry. Theory, practical application, and professional immersion are combined within a coherent programme created to train graduates who are immediately operational in a constantly evolving digital job market.
The MSc in Digital Marketing at EDC Paris Business School trains experts capable of understanding the challenges of digital marketing in all their complexity. Beyond traditional marketing tools, the programme integrates advanced digital technologies and responsible business practices that are shaping both current and future professional standards.
In the digital marketing sector, professional certifications are considered essential benchmarks by recruiters. They demonstrate practical mastery of the tools most widely used in businesses and significantly strengthen candidates’ employability. The MSc in Digital Marketing at EDC Paris Business School prepares students to obtain some of the most recognised certifications on the market: Google Analytics, Google Ads, Meta, and HubSpot.
Choosing an MSc also means choosing a degree with recognised value. The recognition of the MSc in Digital Marketing awarded by EDC Paris Business School is based on strong academic foundations, documented employability outcomes, and an international dimension that extends career opportunities well beyond the French job market.
For prospective students, understanding the real value of a degree before committing is essential, and the MSc in Digital Marketing at EDC Paris provides clear, verifiable indicators of its recognition.
The MSc in Digital Marketing at EDC Paris Business School welcomes a wide range of profiles, united by a shared interest in digital and a strong motivation to develop operational skills that are directly applicable in a professional environment. This diversity of backgrounds is considered a pedagogical strength, enriching group projects and preparing students to collaborate in multidisciplinary professional settings.
The MSc in Digital Marketing at EDC Paris Business School structures its teaching around a clear progression: from digital fundamentals to the most specialised skills. Each module contributes to building a coherent expertise that is directly applicable in professional environments across all areas of digital marketing.
The quality of a programme is also reflected in the people who bring it to life. Within the MSc in Digital Marketing at EDC Paris Business School, teaching is delivered through two complementary types of profiles: permanent academic staff who ensure the coherence and rigour of the curriculum, and industry professionals from the digital ecosystem who ground each module in the practical realities of the market.
BUSINESS PROJECT MANAGEMENT
Project management involves planning, organising and supervising all stages of a project in order to achieve specific objectives within the allotted time frame and budget. It combines skills in resource management, team coordination, risk analysis and communication. Whether for marketing, IT or industrial projects, project management is essential to ensuring the efficiency and success of initiatives within companies.
There are several paths to training in project management, from bachelor's to master's degrees, as well as specialised training courses and professional certifications. The programmes cover planning methods, resource management, team communication and management tools (such as MS Project, Trello and Jira). At EDC Paris Business School, project management training combines theoretical courses, case studies and practical projects, enabling students to develop skills that are directly applicable in the professional world.
Discover our comprehensive guide to project management training, designed to help you choose the path that best suits your goals. Whether you are a beginner or already a professional, this guide details the various training courses available, the skills to acquire, the essential methods and tools, and the possible career opportunities. With practical advice and concrete examples, it will help you plan your skills development and succeed in this strategic and rapidly expanding field.
Studying project management is well worth it for those who want to acquire practical skills that are transferable across all sectors. This discipline develops planning, coordination, problem-solving and communication skills – qualities that are sought after in almost every company. A degree or training in project management opens the door to a variety of careers, ranging from junior project manager to complex programme manager, with real opportunities for advancement.
A Master's degree in project management provides in-depth skills for managing complex and strategic projects within companies. This programme develops advanced planning, resource management, mastery of management tools and methods, and the ability to coordinate multidisciplinary teams. It opens the door to a variety of careers, from project manager to programme manager or executive positions, while enhancing employability and the ability to thrive in a demanding professional environment.
Choosing an MSc in Project Management allows you to specialise and acquire recognised expertise in managing complex and strategic projects. This programme develops advanced skills in planning, resource management, team coordination and mastery of professional tools. It prepares students for a variety of careers, from project manager to programme manager, while enhancing their employability and ability to evolve quickly in a demanding and dynamic professional environment.
The MSc in Business Development & Commercial Management at EDC Paris Business School is a Master’s-level programme (Bac+5) designed to train operational experts in sales, negotiation, and commercial strategy.
The MSc in Business Development & Commercial Management at EDC Paris Business School offers a wide range of professional opportunities across diverse sectors such as technology, consulting, industry, and services.
Choosing an MSc is also an investment in a qualification. Before committing, it is legitimate to want to understand what the degree is truly worth on the job market, in France and internationally. The MSc in Project Management at EDC Paris Business School is built on solid, verifiable foundations, from its regulatory framework to its professional partnerships.
The MSc in Business Project Management at EDC Paris Business School is not limited to a single academic background. What unites students who succeed in this programme is not so much the specialism of their degree as their ability to organise, coordinate and see projects through to completion. The diversity of student profiles is an educational asset in its own right; indeed, it reflects the reality of project teams in the workplace, which are rarely homogeneous.
Project management is one of the most universal skills in the professional world. Whatever the sector—industry, tech, consulting, healthcare or services—companies need professionals who can structure, manage and deliver complex projects within time and budget constraints. The MSc in Business Project Management at EDC Paris Business School prepares students precisely for these responsibilities, with a practice-oriented teaching approach and a structured international dimension.
The MSc in Project Management at EDC Paris Business School structures its teaching around a clear progression: from core theoretical foundations through to highly specialised skills. Each module contributes to training versatile project managers capable of working on complex projects across a wide range of sectors.
The MSc in Project Management at EDC Paris Business School goes far beyond teaching the theory of project management. From the very first semester, students are exposed to authentic professional situations, because it is by managing real projects, under real constraints, that the best project managers are trained.
The MSc in Project Management at EDC Paris Business School follows a structured timeline that alternates between academic teaching, applied projects and professional immersion. Before committing, it is important to understand the pace and overall duration of the programme in order to plan your academic journey effectively.
A Project Management programme trains professionals to lead complex projects from end to end, from initial scoping through to final delivery. It combines technical expertise, methodological tools and managerial skills to meet the demands of organisations operating in constrained and constantly evolving environments.
In the field of project management, a degree alone is no longer sufficient. Recruiters also look at professional certifications (PMP, Scrum Master, PRINCE2) as concrete proof of operational expertise. The MSc in Project Management at EDC Paris Business School integrates preparation for these certifications directly into its curriculum, enabling graduates to enter the job market with a dual recognition: academic and professional.