FAQ : EDC Paris Business School answers your questions
Do you have questions about the finance, digital marketing or project management programmes offered by EDC Paris Business School, as well as the careers that follow? This FAQ aims to clearly answer your questions and guide you in your career choices. Whether you want to specialise in financial analysis, digital strategy or project management, you will find useful information here to better understand our programmes and the professional opportunities they offer.
CORPORATE FINANCE
Corporate finance encompasses all financial decisions made within an organisation to ensure its growth, profitability and sustainability. It covers essential areas such as cash management, investment, financing and risk analysis. A true strategic lever, it helps managers optimise the company's resources and create long-term value.
Finance is often perceived as a demanding discipline, and this reputation is well deserved. It requires a solid grasp of numbers, strong analytical skills and methodological rigour. But far from being inaccessible, finance remains above all a stimulating field, where perseverance and curiosity enable rapid progress. For motivated students, it offers numerous career opportunities and practical learning in the business world.
Accounting and finance are two complementary but distinct disciplines. Accounting focuses on recording, classifying and presenting a company's financial transactions in order to produce reliable financial statements. Finance, on the other hand, uses this data to analyse the company's situation, make strategic decisions and optimise its resources. In short, accounting describes the past and present, while finance looks to the future.
Earning a Master's degree in Finance is a strategic choice for those who wish to specialise in a high value-added sector. This programme allows students to acquire advanced skills in financial analysis, risk management, investment and business strategy. Such a degree opens the door to a variety of rewarding careers in banking, auditing, consulting, or large corporations. It is also an excellent springboard for advancing to positions of responsibility and enhancing one's attractiveness in the job market.
After completing a Master's degree in Corporate Finance, there are many diverse career opportunities. Graduates can pursue key positions such as financial analyst, management controller, auditor, financial strategy consultant or treasury manager. In the longer term, this path can lead to management positions such as Chief Financial Officer (CFO). These professions offer interesting career prospects and a central role in decision-making within organisations.
DIGITAL MARKETING
Digital marketing refers to all the techniques and strategies used to promote a brand, product or service on the internet and digital media. It encompasses a variety of areas such as search engine optimisation (SEO), online advertising, social media, email marketing and data analysis. Nowadays, digital marketing is essential for businesses to develop their visibility, better target their customers and accurately measure the effectiveness of their actions.
Digital marketing is constantly evolving and adapting to new consumer behaviours. Current trends include the rise of short-form video (TikTok, Reels, Shorts), the growing importance of data-driven personalisation, and the rise of artificial intelligence to analyse behaviour and optimise campaigns. Influencer marketing, voice search, and interactive experiences also complement these developments. For students, understanding these trends is essential to remaining competitive in a changing market.
Digital marketing jobs are in high demand, as all companies are looking to boost their online visibility. Among the most sought-after profiles are traffic managers, community managers, SEO/SEA specialists, data analysts, social media managers and e-commerce managers. These positions combine creativity, analysis and mastery of digital tools. With the rise of artificial intelligence and influencer marketing, new professions are also emerging, offering many opportunities for graduates specialising in digital technology.
Digital marketing relies on a variety of tools to optimise campaigns, analyse performance and better understand audiences. Among the most widely used are social media management tools (Hootsuite, Buffer), email marketing platforms (Mailchimp, Sendinblue), SEO and analytics solutions (Google Analytics, SEMrush), and online advertising tools (Google Ads, Facebook Ads) Mastering these tools is essential for designing effective strategies and measuring their impact on the company's visibility and results.
Working in digital marketing requires a mix of technical and creative skills. Key skills include mastery of digital tools (SEO, SEA, social media, email marketing), data analysis to measure campaign effectiveness, creativity, and the ability to produce engaging content. Project management, curiosity about digital trends, and strong communication skills are also essential for success and advancement in this dynamic sector.
There are several suitable courses for working in digital marketing, ranging from bachelor's to master's degrees. Students can specialise in digital marketing, digital communication, e-business or data marketing. These courses enable students to acquire both technical skills (SEO, SEA, social media, analytics) and strategic skills (project management, brand strategy, trend analysis). At EDC Paris Business School, these programmes are designed to effectively prepare students for careers in digital, with practical courses, real-world projects and support for professional integration.
BUSINESS PROJECT MANAGEMENT
Project management involves planning, organising and supervising all stages of a project in order to achieve specific objectives within the allotted time frame and budget. It combines skills in resource management, team coordination, risk analysis and communication. Whether for marketing, IT or industrial projects, project management is essential to ensuring the efficiency and success of initiatives within companies.
There are several paths to training in project management, from bachelor's to master's degrees, as well as specialised training courses and professional certifications. The programmes cover planning methods, resource management, team communication and management tools (such as MS Project, Trello and Jira). At EDC Paris Business School, project management training combines theoretical courses, case studies and practical projects, enabling students to develop skills that are directly applicable in the professional world.
Discover our comprehensive guide to project management training, designed to help you choose the path that best suits your goals. Whether you are a beginner or already a professional, this guide details the various training courses available, the skills to acquire, the essential methods and tools, and the possible career opportunities. With practical advice and concrete examples, it will help you plan your skills development and succeed in this strategic and rapidly expanding field.
Studying project management is well worth it for those who want to acquire practical skills that are transferable across all sectors. This discipline develops planning, coordination, problem-solving and communication skills – qualities that are sought after in almost every company. A degree or training in project management opens the door to a variety of careers, ranging from junior project manager to complex programme manager, with real opportunities for advancement.
A Master's degree in project management provides in-depth skills for managing complex and strategic projects within companies. This programme develops advanced planning, resource management, mastery of management tools and methods, and the ability to coordinate multidisciplinary teams. It opens the door to a variety of careers, from project manager to programme manager or executive positions, while enhancing employability and the ability to thrive in a demanding professional environment.
Choosing an MSc in Project Management allows you to specialise and acquire recognised expertise in managing complex and strategic projects. This programme develops advanced skills in planning, resource management, team coordination and mastery of professional tools. It prepares students for a variety of careers, from project manager to programme manager, while enhancing their employability and ability to evolve quickly in a demanding and dynamic professional environment.