ROBINSON Kate

– Statut : Professeure Associée

– Département : Marketing

– Responsable de spécialisation : Business Development et Management Commercial 

– Diplômes et spécialisation : PhD in Management (Marketing), Thesis Defence: soon, Université de Lorraine

– Domaines de recherche : Innovation management, Sustainable Innovativeness, Green/eco innovation, Exporting, Performance, Organisational pressures, Marketing management, Cultural intelligence

– Cours enseignés : Market Studies, Sphinx, Mission, Strategic and operational marketing, Marketing studies and research, Agorize mission, Etudes de marché approfondies : études qualitatives NVivo

– Sélection de publications :

Huong Thi Thanh Tran, Robinson, K., Paparoidamis, N. G. (2022) “Sharing with perfect strangers: The effects of self-disclosure on consumers’ trust, risk perception, and behavioral intention in the sharing economy” Journal of Business Research, published online January 2022 https://doi.org/10.1016/j.jbusres.2022.01.081 (cat. 2 CNRS/FNEGE)