Master of Science M.Sc In – Management Commercial & Business Development

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  • 120 ECTS
  • Mars. 2023 - Sept. 2023
  • 24 Months
  • FR
  • 13 000 € (Mars 2023) - 13 000 € (Sept 2023)

in initial course (including work-study internship) or work-study program*


1stand 2nd years (in French) in initial, alternating or sandwich courses (professional or apprenticeship contracts, fixed-term or permanent contracts).

For these two options, the rhythm is 3 weeks in the company and 1 week in class.

This program delivers the title of Marketing and Sales Manager in luxury products and services, registered in the RNCP 36150 by decree of 26/01/2022, professional certification level 7, for anyone who joins the Master of Science from Spring 2022 intake.

The granting of the RNCP title is the responsibility of the certifier and is subject to a specific procedure.


LEARNING Objectives

→ Be able to uncover new fields and new business opportunities in France and abroad.

→ Learn how to master complex negotiation and sales techniques with a specific focus on key accounts.

→ Learn how to master complex negotiation and sales techniques with a specific focus on key accounts.

Career opportunities

→ Sales Engineer
→ Business Developer
→ Business Engineer
→ Key Account Manager
→ Head of (new) markets
→ Supply Manager
→ Project manager: new business
→ Project manager: development
→ Head of development

Tuition fees

→ Septembre 2023 : Master 1 et 2 : 26 000 € / Master 2 : 15 600 €

Participate in an event


Master Commercial Management and Business Development


1st year - semester 1

→ Ethics and solidarity
→ Corporate finance
→ Strategic diagnosis of the company
→ Management information system and project management
→ Entrepreneurial ecosystem
→ Self-awareness and personal development
→ Business English

1st year - semester 2

→ Consumer behavior
→ From strategy to commercial action plan
→ Communication
→ Brand management
→ Strategic marketing
→ Professional and career effectiveness
→ Business English

2nd year - semester 3

→ Fundamentals of commercial negotiations
→ Project management in an international context
→ Personal development and self-awareness
→ Intrapreneurship
→ To federate and motivate people
→ Professional and career effectiveness
→ End of studies thesis
→ Business English

2nd year - semester 4


→ Key account management
→ VSelling value creation to customers
→ ‘Blue ocean‘ strategy
→ International business development
→ Management of sales team
→ Business Game
→ Business English


Students are evaluated in many different ways throughout their course:

The type of examination is adapted to the level of teaching: during the 1st cycle, examinations (Multiple Choice, tests of knowledge, practical exercises) mainly aim to confirm knowledge acquisition. Later, students are mainly evaluated through case studies, role-play exercises and presentation of project work.

Each placement requires a report to be written demonstrating that the relevant skills have been acquired.

In the 5th year, students submit an End of Studies Thesis (EST) and defend it before a jury composed of two professors. The validation of the EST is one of the requirements for the diploma.

More generally, we use the following six levels of cognitive skill to evaluate our students:

Understand: quizzes, pairing exercises, etc.
Recognise / Know: quizzes, pairing exercises, etc.
Apply: (practical exercises, simulations, etc.)
Analyse: (problem-solving, case studies, etc.)
Evaluate: (case studies, reviews, etc.)
Create: (projects, etc.)

Professors award bonus points for active participation in class or in remote sessions when students contribute to a discussion forum.

Professional experience

Validation of acquired work experience

Working professionals can apply for recognition of their skills acquired in a professional situation via a VAE* process, provided they apply more than 9 months before the graduation jury.

For more information, contact our Admissions Department by email at or by phone at +33(0)7 60 43 67 44 or +33(0)7 60 43 71 46

*VAE: Validation des acquis de l’expérience – Validation of acquired work experience.