
MSc Business Development & Business Management
The MSc in Business Development and Sales Management trains managers to grow revenue and lead sales teams by combining market expansion strategies, negotiation, and performance management.
- September 2027
- 1 or 2 years, Work-study/Full-time
- 120 ECTS
- French
- September: starting €13,900
MSc BUSINESS DEVELOPMENT & BUSINESS MANAGEMENT
Implement business development strategies to acquire and retain your clients, and embark on the conquest of new markets in an international context. You will receive personalised support with a high-level "sparring partner" to guide you in the follow-up of your strategic project.
Title RNCP 42681 - DIPLOVIS - Specialised Higher Education Diploma in Business Development and Digital Transformation – Level 7
Date of registration: 09/07/2026
Legal names of certifying bodies: MINISTRY OF HIGHER EDUCATION AND RESEARCH and SCHOOL FOR BUSINESS LEADERS AND ENTREPRENEURS

KEY INFORMATIONS
THE OBJECTIVES OF THE MSc IN BUSINESS DEVELOPMENT & BUSINESS MANAGEMENT
Design and implement a business development strategy that creates value.
Master sales, negotiation, and customer relationship management techniques.
Lead, motivate, and guide a sales team toward achieving its goals.
Analyze sales performance and adjust action plans.
GENERAL OBJECTIVES
- Design and implement a business strategy in compliance with legislation, while maintaining a sustainable and entrepreneurial approach
- Manage the operations of a specific professional field
- Lead and manage teams and/or projects
- Develop and deploy a development or digital project
- Drive change and promote the organisational and digital transformation of the company
- Mobilise and produce highly specialised knowledge
- Evaluate financial performance and allocate the company's financial resources appropriately
Real-world sales challenge: Students lead a new business development initiative for a partner company, from prospecting to closing the deal.
Coaching by professionals: Guidance from active sales executives.
Start dates:
MSc1 Business Development & Sales Management (BDMC): Wednesday, September 23, 2026
MSc2 Business Development & Sales Management (BDMC): Monday, October 5, 2026In the 1st and 2nd year, the training is carried out as an initial training or work-study program at the rate of 3 weeks / 1 week.
Start of term: September 2027
French and International students:
1st year: €13,900
2nd year: €8,100
Direct entry in 2nd year: €15,900
Types of jobs available :
Business Developer
Sales Manager / Sales Director
Key Account Manager
Sales Development Manager
ROME code(s) :
M1703 - Management and product management
M1402 - Organization and management consulting
M1302 - Management of a small or medium-sized company
M1707 - Sales strategyGraduation rate: %
Number of students who took the exam: 159
Further education rate: 0%
Employability rate 6 months after graduation: 74.07%
Satisfaction rate (response rate to the integration survey): 33.96%(Class of 2023-2024)
A word from the director
"An MSc is the moment when you commit seriously to a profession, a discipline, a way of working. Our programmes are designed to give you the means for that commitment — teaching that holds you to a real standard, faculty who genuinely know their sector, and the time to grow into the field you have chosen. You will leave changed by what you have done here. That is the point. I invite you to come and meet us, and to imagine what you might build here."

— Kate ROBINSON, Director of Masters of Science (MSc)
PROGRAMME
Business Development Strategy: Structuring New Business Acquisition and Customer Retention.
Sales Techniques & Complex Negotiation: Mastering the High-Stakes Sales Cycle.
Sales Team Management & Leadership: Leading and Motivating a Sales Force.
Sales Performance Management & CRM: Measuring and Optimizing Business Activity.
- Project-based learning: case studies, team projects, association projects
- Co-construction of knowledge: flipped classrooms
- Blended learning: use of digital tools and videos to support diverse teaching methods, both in person and remotely
- Immersive learning: in the workplace (internships, work-study programmes, assignments, student associations)
Throughout the academic programme, students are assessed in multiple ways:
- Continuous assessments & Final Exams
- Final Dissertation (MFE): Students write a final dissertation and defend it in front of a jury composed of two professors. The validation of the MFE is one of the requirements for obtaining the degree.
The teaching staff assess students based on six key cognitive skills:
- Understanding: quizzes, matching exercises...
- Recognition: quizzes, matching exercises...
- Application of concepts and theories: practical exercises, simulations...
- Analysis: problem-solving, case studies...
- Immersion: case studies, critiques, assignments, business games
- Creativity: projects, entrepreneurship...
No bridging courses or equivalents: enrolment in the programme requires you to complete all modules in their entirety.
If you want to continue your studies after the MSc In Business Develoment & Business Management, you can!
You can, for example, subject to the prerequisites, decide to do a doctorate or a Master of Science in another speciality of your choice.
Working professionals can apply to have their skills acquired through professional experience recognised via a process known as Validation Of Prior Learning and Experience (VAE), provided their application is submitted at least 9 months before the graduation panel.
For more information, please contact our Admissions Department:
- E-mail: [email protected]
- Phone: 01 46 93 02 70
JOINING THE PROGRAMME
Ideal for strengthening foundational knowledge in general management and beginning to specialise in a specific field.
- For students holding a Bac+3 or equivalent international qualification.
Admissions:
- For domestic students: based on application and motivational interview.
- For international students: based on application, motivational interview, and language test.
Application deadline: according to the competition procedures or the programme start date (except for international students requiring a visa, who must apply 8 weeks before the start date).
If you have a disability and wish to join us, you can find more information our accessibility page.
Ideal for gaining a strong specialisation and receiving a level 7 RNCP qualification.
- For students holding a Bac+4 or equivalent international qualification.
Admissions:
- For domestic students: based on application and motivational interview.
- For international students: based on application, motivational interview, and language test.
Application deadline: according to the competition procedures or the programme start date (except for international students requiring a visa, who must apply 8 weeks before the start date).
If you have a disability and wish to join us, you can find more information our accessibility page.










