Master of Science M.Sc In – Marketing Digital

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  • 120 ECTS
  • March 2023 - Sept. 2023
  • 24 Months
  • FR
  • 13 000 € (Mars 2023) - 13 000 € (Sept 2023)

in initial course (including work-study internship) or work-study program*


1st and 2nd years initial, alternating internship or work-study (3 weeks in the company and 1 week in class) and in French.

This program delivers the title of Marketing and Sales Manager in luxury products and services, registered in the RNCP 36150 by decree of 26/01/2022, professional certification level 7, for anyone who joins the Master of Science from Spring 2022 intake.

The granting of the RNCP title is the responsibility of the certifier and is subject to a specific procedure.

LEARNING Objectives

→ Acquire the knowledge, tools and working methods to become a manager capable of building a digital marketing strategy

→ Understand how to design a website, set up a content strategy

→ Activate a communication on social networks

→ Mesurer le ROI des actions avec les outils de web analytics

Career opportunities

→ SME Director
→ Project Manager
→ E-commerce Manager
→ Content Manager
→ Digital Communications Manager
→ Web Analyst

Tuition fees

→ September 2023 : Master 1 and 2 : 26 000 € / Master 2 : 15 600 €

Participate in an event


Master Marketing Digital


1st year - semester 1

→ Ethics and solidarity
→ Corporate finance
→ Strategic diagnosis of the company
→ Management information system and project management
→ Entrepreneurial ecosystem
→ Self-awareness and personal development
→ Business English

1st year - semester 2

→ Consumer behavior
→ From strategy to commercial action plan
→ Communication
→ Brand management
→ Strategic marketing
→ Professional and career effectiveness
→ Business English

2nd year - semester 3

→ Marketing cross canal
→ Referencing and optimization
→ Community management
→ Storytelling and UX
→ Creation tools
→ Professional and career effectiveness
→ End of studies thesis
→ Business English

2nd year - semester 4

→ Digital video
→ Web analytics
→ Marketing and neurosciences
→ Customer relationship management and Big Data
→ Site programming and integration
→ Business game
→ Business English


Students are evaluated in many different ways throughout their course:

Exams are specific to the teaching cycle: thereafter, students are evaluated mainly through case studies, role-plays and project presentations.

Each placement requires a report to be written demonstrating that the relevant skills have been acquired.

In the 5th year, students submit an End of Studies Thesis (EST) and defend it before a jury composed of two professors. The validation of the EST is one of the requirements for the diploma.

More generally, we use the following six levels of cognitive skill to evaluate our students:

Understand: quizzes, pairing exercises, etc.
Recognise / Know: quizzes, pairing exercises, etc.
Apply: (practical exercises, simulations, etc.)
Analyse: (problem-solving, case studies, etc.)
Evaluate: (case studies, reviews, etc.)
Create: (projects, etc.)

Professors award bonus points for active participation in class or in remote sessions when students contribute to a discussion forum.

Professional experience

Validation of acquired work experience

Working professionals can apply for recognition of their skills acquired in a professional situation via a VAE* process, provided they apply more than 9 months before the graduation jury.

For more information, contact our Admissions Department by email at or by phone at +33(0)7 60 43 67 44 or +33(0)7 60 43 71 46

*VAE: Validation des acquis de l’expérience – Validation of acquired work experience.