Master of Science MSc et M.Sc In – Marketing Digital
BAC +5in initial course (including work-study internship) or sandwich-course*
About
1st and 2nd years in initial course ( including work-study internship) or sandwich-course* (3 weeks in the company and 1 week in class) and in French.
This program delivers the title of Marketing and Sales Manager in luxury products and services, registered in the RNCP 36150 by decree of 26/01/2022, professional certification level 7, for anyone who joins the Master of Science from Spring 2022 intake.
The granting of the RNCP title is the responsibility of the certifier and is subject to a specific procedure.
LEARNING Objectives
→ Acquire the knowledge, tools and working methods to become a manager capable of building a digital marketing strategy
→ Understand how to design a website, set up a content strategy
→ Enable a communication strategy on social media
→ Measure the ROI of ections with web analytics tools
Career opportunities
→ SME Director
→ Project Manager
→ E-commerce Manager
→ Content Manager
→ Digital Communications Manager
→ Web Analyst
Tuition fees
September 2022: Master 1 and 2: €25 500 / Master 2: €15 300
Appointment or phone call back
Appointment
Participate in an event
Event
Master Marketing Digital
Program
1st year - semester 1
→ Ethics and solidarity
→ Corporate finance
→ Strategic diagnosis of the company
→ Management information system and project management
→ Entrepreneurial ecosystem
→ Self-awareness and personal development
→ Business English
1st year - semester 2
→ Consumer behavior
→ From strategy to commercial action plan
→ Communication
→ Brand management
→ Strategic marketing
→ Professional and career effectiveness
→ Business English
2nd year - semester 3
→ Marketing cross canal
→ Referencing and optimization
→ Community management
→ Storytelling and UX
→ Creation tools
→ Professional and career effectiveness
→ End of studies thesis
→ Business English
2nd year - semester 4
→ Digital video
→ Web analytics
→ Marketing and neurosciences
→ Customer relationship management and Big Data
→ Site programming and integration
→ Business game
→ Business English
ASSESSMENT METHODS
Students are evaluated in many different ways throughout their course:
→ Exams are specific to the teaching cycle: thereafter, students are evaluated mainly through case studies, role-plays and project presentations.
→ Each placement requires a report to be written demonstrating that the relevant skills have been acquired.
→ In the 5th year, students submit an End of Studies Thesis (EST) and defend it before a jury composed of two professors. The validation of the EST is one of the requirements for the diploma.
More generally, we use the following six levels of cognitive skill to evaluate our students:
→Understand: quizzes, pairing exercises, etc.
→ Recognise / Know: quizzes, pairing exercises, etc.
→Apply: (practical exercises, simulations, etc.)
→Analyse: (problem-solving, case studies, etc.)
→Evaluate: (case studies, critiques, etc.)
→Create: (projects, etc.)
Professors award bonus points for active participation in class or in remote sessions when students contribute to a discussion forum.
Professional experience
Validation of acquired work experience
Working professionals can apply for recognition of their skills acquired in a professional situation via a VAE* process, provided they apply more than 9 months before the graduation jury.
For more information, contact our Admissions Department by email at admissions@edcparis.edu or by phone at +33(0)7 60 43 67 44 or +33(0)7 60 43 71 46
*VAE: Validation des acquis de l’expérience – Validation of acquired work experience.
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WHAT OUR STUDENTS SAY ABOUT US
Testimonials
Victoire Hossard
I started a business while studying at EDC Paris Business School. And in parallel, I integrated the Student Entrepreneur Course. This course is a great accompaniment from A to Z on all our business creation.
Christelle Georget
I chose “IE” for its international aspect. I have just returned from an internship with an Australian start-up. There are so many opportunities and markets to seize abroad!
Margaux Lelux
In the 3rd year, I worked, within the framework of my internship, within the Orange External Communication Department, on two major events: the GQ Night Style in the Marais district, and the Euro football organized in France during the summer of 2016.
Adrian Tabone
All the missions carried out were rich of teaching. At the end of the year, I did my internship “Commercial Force” in a Nicolas shop as a Proxy Manager and I gained a lot of autonomy and rigor.
Julien Brassart
I’ve lived in several countries and I speak 4 languages. The choice of EDC Paris Business School was obvious to me because I was looking for a school with an international opening and a course all in English.