Overview
1st and 2nd years in initial course ( including work-study internship) or sandwich-course* (3 weeks in the company and 1 week in class) and in French.
* Conditions apply for international students
Objectives
- To understand the basics of BU management
- To master the concepts and techniques of strategic marketing and an operational action plan
- To be able to manage brands, products and events
- To become, with this specialisation, an operational expert in e-marketing and web strategy
Program
- Ethics and solidarity
- Corporate finance
- Strategic diagnosis of the company
- Management information system and project management
- Entrepreneurial ccosystem
- Self-awareness and personal development
- Business English
- Consumer behavior
- From Strategy to commercial action plan
- Communication
- Brand management
- Strategic marketing
- Professional and career effectiveness
- Business English
- Cross channel marketing
- Referencing and optimization
- Community management
- Storytelling and UX
- Creation tools
- End of studies thesis
- Professional and career effectiveness
- Business English
- Digital video
- Web analytics
- Marketing and neurosciences
- Customer relationship management and Big Data
- Site programming and integration
- Business Game
- Business English
Beginning of courses
- September 2021
*Tuition fees
- French and International students:
- Masters 1 and 2: €25,000
- Master 2: €15,000
Assessment procedures
During the academic curriculum, students are assessed in various ways:
- Exams are specific to the teaching cycle: thereafter, students are evaluated mainly through case studies, role-plays and project presentations.
- A written report is required after every internship in view of demonstrating the acquisition of skills.
- In the 5th year, students submit an End of Studies Thesis (EST) and defend it before a jury composed of two professors. The validation of the EST is one of the requirements for the diploma.
More generally, we use the following six levels of cognitive skills to assess our students:
- Understanding: quizzes, matching exercises, etc.
- Recognizing/Knowing: quizzes, matching exercises, etc.
- Applying : (practical exercises, simulations, etc.)
- Analyzing : (problem solving, case studies, etc.)
- Evaluating : (case studies, reviews etc.)
- Creating: (projects etc.)
Professors award bonus points for active participation, in class or on-line, when students contribute to a discussion forum.
Admisison requirements
Candidate profile (French and international students):
- 1st year: for holders of a French Baccalaureate +3 (180 ECTS credits) or foreign equivalent, students or professionals who wish to reorient or boost their career.
Admission based on application, motivation interview and language level exam.
- 2nd year: for holders of a French Baccalaureate +4 (240 ECTS credits) or foreign equivalent, students or professionals who wish to reorient or boost their career.
Admission based on application, motivation interview and language level exam.
VALIDATION OF ACQUIRED EXPERIENCE (VAE)
Professionals can apply to have their skills acquired in a professional situation recognized through a VAE process.
For more information, contact our Admissions Department by email at admissions@edcparis.edu or by phone at +33(0)7 64 77 50 38
Contact
We remain at your disposal by e-mail:
Pedagogical Director Master Cycle : Laura Haddad - informations@edcparis.edu
Contact for the Disability Advisor Isabelle Fontanella : ifontanella@edcparis.edu
Schooling contact : Laurie-Anne Marquez informations@edcparis.edu
Career opportunities
- SME Director
- Project Manager
- E-commerce Manager
- Content Manager
- Digital Communications Manager
- Web Analyst
- Communications Director
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