Master of Science M.Sc In – Marketing Digital
BAC +5in initial course (including work-study internship) or work-study program*
Become an expert in e-marketing and web strategy in the digital world. Learn how to improve business performance with today’s tools and tomorrow’s innovations.
1stand 2nd years in initial, French and alternating internship or work-study (at a rate of 3 weeks in the company and 1 week in class).
RNCP 36150 – Marketing and sales manager for luxury products and services – EDC Paris Business School diploma*
Objectives of the training
→ Acquire the knowledge, tools and working methods to become a manager capable of building a digital marketing strategy.
→ Understand how to design a website, set up a content strategy
→ Activate a communication on social networks
→ Measure the ROI of actions with web analytics tools.
→ Acquire the knowledge, tools and working methods to become a manager capable of building a digital marketing strategy.
→ Understand how to design a website, set up a content strategy
→ Activate a communication on social networks
→ Measure the ROI of actions with web analytics tools.
THE ADVANTAGES OF THE M.Sc in Marketing digital program
→ A 360° training on all digital levers.
→ Professional speakers from
→ A practical and technical approach for a transversal mastery of the digital levers (data, artificial intelligence…).
→ Certification : Google Analytics
For which careers ?
→ Content Manager
→ Web Analyst
→ Online operational marketing manager
→ Traffic manager
→ Web Product Manager
Master Marketing Digital
Program 2024-2025
1st year - semester 1
→ Sustainable Management
→ Entrepreneurial ecosystem
→ Corporate finance
→ Management information system and project management
→ Quality of life at work management
→ Strategic Management
→ Management case study methodology
→ English (LV2 Optionnelle)
→ Soft Skills Seminar
→ Career workshops and Laedership conferences
1st year - semester 2
→ Advanced Market Research
→ Consumer behavior in the digital age
→ Communication strategy : online and offline
→ Artificial Intelligence and Innovation for Marketing
→ Digital marketing levers
→ Advanced Negotiation + Hakaton DCF Negotiation
→ LinkedIn Elective Skills Badges
→ Business English
→ Soft Skills Seminar
2nd year - semester 3
→ Digital creation tools
→ Content and Inbound Marketing
→ User Experience and user interface
→ Display and programmatic
→ Community Management and Social Media
→ Badges LinkedIn
→ Business Rhetoric
→ Methodology Final dissertation
→ Soft Skills: Négociation
2nd year - semester 4
→ Digital video
→ Referencing and optimization
→ CRM and Big Data
→ Marketing cross channel
→ Web Analytics
→ E-commerce and M-commerce
→ Immersive Web
→ Business Game
→ Workshops Career
→ Final thesis defense
→ Cross Cultural Communication
ASSESSMENT METHODS
Students are evaluated in many different ways throughout their course:
→ Exams are specific to the teaching cycle: thereafter, students are evaluated mainly through case studies, role-plays and project presentations.
→ Each placement requires a report to be written demonstrating that the relevant skills have been acquired.
→ In the 5th year, students submit an End of Studies Thesis (EST) and defend it before a jury composed of two professors. The validation of the EST is one of the requirements for the diploma.
More generally, we use the following six levels of cognitive skill to evaluate our students:
→Understand: quizzes, pairing exercises, etc.
→ Recognise / Know: quizzes, pairing exercises, etc.
→Apply: (practical exercises, simulations, etc.)
→Analyse: (problem-solving, case studies, etc.)
→Evaluate: (case studies, reviews, etc.)
→Create: (projects, etc.)
Professors award bonus points for active participation in class or in remote sessions when students contribute to a discussion forum.
BRIDGES, EQUIVALENCES AND CONTINUATION OF THE COURSE
GATEWAYS AND EQUIVALENTS
There are no bridges or equivalencies: any registration in the program requires you to take all the modules.
CONTINUE COURSE
If you wish to continue your studies after theM.Sc In Digital Marketing , Its possible ! For example, subject to the necessary prerequisites, you can decide to do a PhD or a Master of Science in another specialty of your choice
To find out about all the options available, click here.
Rate of the training
2-year program (1st and 2nd years): €26,800
1-year program (2nd year): €16,000
Find out about the differentfinancing options.
Registration deadline : according to the terms of the competition or on the first day of the program except for students requiring a visa (8 weeks before school starts).
*This program grants the title of Manager Marketing et Commercial en produits et services de luxe, registered at RNCP 36150 by decree on 26/01/2022, level 7 professional certification, for anyone who has joined the Master of Science starting in the Spring of 2022. The granting of the RNCP title is the responsibility of the certifier and is subject to a specific procedure.
Chiffres actualisés en 2022
Graduation rate: 75%** – Number of students: 40* – Satisfaction rate: 4/5** – Dropout rate: 4%**.
Survey return rate: 65%* – Professional integration rate: 75%*.
*students in the final year of the specialization in 2021
**students class of 2021
Journée Portes Ouvertes – Samedi 16 Décembre de 10h à 17h
Venez nous rencontrer !
Journée de préparation aux épreuves du concours SESAME – Samedi 16 Décembre de 10h à 13h
Le meilleur moyen de réussir le concours sésame, c’est de bien s’y préparer !
Journée de préparation aux épreuves écrites du Concours AMBITIONS+ – Samedi 16 Décembre de 10h à 13h
Le meilleur moyen de réussir le concours sésame, c’est de bien s’y préparer !
WHAT OUR STUDENTS SAY ABOUT US
Testimonials
Victoire Hossard
I started a business while studying at EDC Paris Business School. And in parallel, I integrated the Student Entrepreneur Course. This course is a great accompaniment from A to Z on all our business creation.
Christelle Georget
I chose “IE” for its international aspect. I have just returned from an internship with an Australian start-up. There are so many opportunities and markets to seize abroad !
Margaux Lelux
In the 3rd year, I worked, within the framework of my internship, within the Orange External Communication Department, on two major events: the GQ Night Style in the Marais district, and the Euro football organized in France during the summer of 2016.
Adrian Tabone
All the missions carried out were rich of teaching. At the end of the year, I did my internship “Commercial Force” in a Nicolas shop as a Proxy Manager and I gained a lot of autonomy and rigor.
Mohamed OUMENKHACHE
A renowned school, which offers the opportunity to discover new horizons even those that seem inaccessible to a student, the opportunity of a professional insertion as an apprentice allowing to integrate the strategic top of the hierarchy.
In addition to the academic framework, a rich associative life is part of the customs, perpetuated by each Edecian.