Master of Science M.Sc In - Marketing Digital
- From € 15 600/year
- 150 ECTS
- Paris - La Défense
- September 2023
- 1 or 2 years
- French
IN INITIAL COURSE (INCLUDING WORK-STUDY INTERNSHIP) OR WORK-STUDY PROGRAM*
Become an expert in e-marketing and web strategy in the digital world. Learn how to improve business performance with today’s tools and tomorrow’s innovations.
1st and 2nd years in initial, French and alternating internship or work-study (at a rate of 3 weeks in the company and 1 week in class).
State-controlled diploma, RNCP 36150 – Marketing and sales manager for luxury products and services – EDC Paris Business School diploma*
OBJECTIVES OF THE TRAINING
- Acquire the knowledge, tools and working methods to become a manager capable of building a digital marketing strategy.
- Understand how to design a website, set up a content strategy
- Activate a communication on social networks
- Measure the ROI of actions with web analytics tools.
- Acquire the knowledge, tools and working methods to become a manager capable of building a digital marketing strategy.
- Understand how to design a website, set up a content strategy
- Activate a communication on social networks
- Measure the ROI of actions with web analytics tools.
THE ADVANTAGES OF THE M.SC IN MARKETING DIGITAL PROGRAM
- A 360° training on all digital levers.
- Professional speakers from
- A practical and technical approach for a transversal mastery of the digital levers (data, artificial intelligence…).
- Certification : Google Analytics
FOR WHICH CAREERS?
- Content Manager
- Web Analyst
- Online operational marketing manager
- Traffic manager
- Web Product Manager
PROGRAMME 2024-2025
- Sustainable Management
- Entrepreneurial ecosystem
- Corporate finance
- Management information system and project management
- Quality of life at work management
- Strategic Management
- Management case study methodology
- English (LV2 Optionnelle)
- Soft Skills Seminar
- Career workshops and Laedership conferences
- Advanced Market Research
- Consumer behavior in the digital age
- Communication strategy : online and offline
- Artificial Intelligence and Innovation for Marketing
- Digital marketing levers
- Advanced Negotiation + Hakaton DCF Negotiation
- LinkedIn Elective Skills Badges
- Business English
- Soft Skills Seminar
- Digital creation tools
- Content and Inbound Marketing
- User Experience and user interface
- Display and programmatic
- Community Management and Social Media
- Badges LinkedIn
- Business Rhetoric
- Methodology Final dissertation
- Soft Skills: Négociation
- Digital video
- Referencing and optimization
- CRM and Big Data
- Marketing cross channel
- Web Analytics
- E-commerce and M-commerce
- Immersive Web
- Business Game
- Workshops Career
- Final thesis defense
- Cross Cultural Communication
Students are evaluated in many different ways throughout their course:
- Exams are specific to the teaching cycle: thereafter, students are evaluated mainly through case studies, role-plays and project presentations.
- Each placement requires a report to be written demonstrating that the relevant skills have been acquired.
- In the 5th year, students submit an End of Studies Thesis (EST) and defend it before a jury composed of two professors. The validation of the EST is one of the requirements for the diploma.
More generally, we use the following six levels of cognitive skill to evaluate our students:
- Understand: quizzes, pairing exercises, etc.
- Recognise / Know: quizzes, pairing exercises, etc.
- Apply: (practical exercises, simulations, etc.)
- Analyse: (problem-solving, case studies, etc.)
- Evaluate: (case studies, reviews, etc.)
- Create: (projects, etc.)
Professors award bonus points for active participation in class or in remote sessions when students contribute to a discussion forum.
GATEWAYS AND EQUIVALENTS
There are no bridges or equivalencies: any registration in the program requires you to take all the modules.
CONTINUE COURSE
If you wish to continue your studies after the M.Sc In Digital Marketing , Its possible ! For example, subject to the necessary prerequisites, you can decide to do a PhD or a Master of Science in another specialty of your choice
To find out about all the options available, click here.
RATE OF TRAINING
2-year program (1st and 2nd years): €26,800
1-year program (2nd year): €16,000
Find out about the different financing options.
Registration deadline : according to the terms of the competition or on the first day of the program except for students requiring a visa (8 weeks before school starts).
*This program grants the title of Manager Marketing et Commercial en produits et services de luxe, registered at RNCP 36150 by decree on 26/01/2022, level 7 professional certification, for anyone who has joined the Master of Science starting in the Spring of 2022. The granting of the RNCP title is the responsibility of the certifier and is subject to a specific procedure.
Chiffres actualisés en 2022
Graduation rate: 75%** – Number of students: 40* – Satisfaction rate: 4/5** – Dropout rate: 4%**.
Survey return rate: 65%* – Professional integration rate: 75%*.
*students in the final year of the specialization in 2021
**students class of 2021
Journée de préparation aux épreuves du concours SESAME – Mercredi 21 Février de 14h à 17h
Webinaire : Tout savoir sur notre Master of Science E-Business & Transformation Digitale – Mardi 19 Décembre 17H30 – 18H30
Webinar: What you need to know about this second chance – Wednesday, November 15, 5:30 pm – 6:30 pm
TESTIMONIALS
CE QUE NOS ÉTUDIANTS DISENT DE NOUS
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Victoire HOSSARD Founder of Chichi CastelnangoClass of 2017
I started a business while studying at EDC Paris Business School. And in parallel, I integrated the Student Entrepreneur Course. This course is a great accompaniment from A to Z on all our business creation.
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Christelle GEORGET Corporate Real Estate Consultant at CBREClass of 2018
I chose “IE” for its international aspect. I have just returned from an internship with an Australian start-up. There are so many opportunities and markets to seize abroad !
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Margaux LELUX Cofounder of OANI - To The Wall & BeyondClass of 2018
In the 3rd year, I worked, within the framework of my internship, within the Orange External Communication Department, on two major events: the GQ Night Style in the Marais district, and the Euro football organized in France during the summer of 2016.
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Adrian TABONEClass of 2019
All the missions carried out were rich of teaching. At the end of the year, I did my internship “Commercial Force” in a Nicolas shop as a Proxy Manager and I gained a lot of autonomy and rigor.
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Mohamed OUMENKHACHEClass of 2023
A renowned school, which offers the opportunity to discover new horizons even those that seem inaccessible to a student, the opportunity of a professional insertion as an apprentice allowing to integrate the strategic top of the hierarchy.
In addition to the academic framework, a rich associative life is part of the customs, perpetuated by each Edecian.
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Nicolas RIEUL Directeur Général de la zone Europe du Sud chez CriteoPromotion 2011
Directeur Général de la zone Europe du Sud chez Criteo
Diplômé de la promotion 2011, spécialité “management international”, je suis aujourd’hui directeur général de Criteo en France.
C’est une entreprise qui est capable de rivaliser avec les plus grands de la publicité en ligne, comme Google ou Facebook, et qui est même leader sur le segment de la génération de ventes en ligne pour les e-commerçants. Je suis également président de l’IAB, une organisation professionnelle qui traite des problématiques de la publicité en ligne.
Cette thématique des nouvelles technologies me passionne. Quand on est passionné, on ne compte pas ses heures, on n’a pas l’impression de travailler. Cela permet de se donner au maximum, de se dépasser et de sortir du lot.
Dans ma carrière, j’ai aussi pu m’appuyer sur l’esprit d’entreprendre que j’ai trouvé à l’EDC Paris Business School, cette envie d’avoir un impact. Quand on crée sa société, c’est génial, mais réussir à garder cet état d’esprit au sein d’une entreprise où l’on est salarié, c’est un grand atout, et c’est pour cela qu’il faut rejoindre l’EDC. Je suis d’ailleurs le parrain de la promotion 2025 et je pense très fort à eux, je suis heureux de les accompagner.
