EDC Paris Business School

MSc In - Digital Marketing

Become an expert in e-marketing and web strategy in the digital world. Learn how to enhance business performance using today's tools and tomorrow's innovations.

  • Sept. 2025/ March 2026
  • 1 or 2 years
  • 120 ECTS
  • French
  • September & March: starting €13,800

MSc IN DIGITAL MARKETING

Become an expert in e-marketing and web strategy in the digital world. Learn how to enhance business performance using today's tools and tomorrow's innovations.

Titre RNCP 39484 - Diplôme EDC Paris Business School – Level 7

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Diplôme visé contrôlé par l'état

KEY INFORMATIONS

  • THE OBJECTIVES OF THE MSc IN DIGITAL MARKETING 

    • Gain the knowledge, tools, and working methods needed to become a manager capable of developing a digital marketing strategy.
    • Develop an engaging content strategy for the internet
    • Launch effective communication on social media
    • Measure the ROI of actions using web analytics tools
       

    GENERAL OBJECTIVES

    • Design and implement a business strategy in compliance with legislation and with a sustainable and entrepreneurial approach
    • Manage operations within your specific professional area
    • Lead and manage teams and/or projects effectively
    • Develop and execute a digital or growth-oriented project
    • Drive change and support the organisational and digital transformation of the business
    • Apply and generate highly specialised knowledge
    • Assess financial performance and allocate the company’s financial resources appropriately
    • 360° training on all digital levers
    • Professional speakers from the digital ecosystem 
    • A practical and technical approach for a cross-functional mastery of digital tools (data, artificial intelligence, and more) 
    • Work-study program
  • Start date:

    1st year: 3 October 2025 to 17 July 2026
    2nd year: 6 October 2025 to 24 July 2026

    In the first and second years, the programme is offered as a full-time course or through a work-study format, with a schedule of three weeks in the workplace and one week of classes.

  • Start of academic year September 2025:

    1st year: €13,800

    2nd year: €16,400

    Spring Intake March 2026:

    1st year: €13,800

    2nd year: €16,400

    DISCOVER THE DIFFERENT TYPES OF FINANCING AVAILABLE

    • Digital marketing manager
    • Social media manager 
    • Online operational marketing manager 
    • Web product manager

Message from Director

«The Masters of Science at EDC Paris Business School offer advanced training focused on emerging management careers, bridging data, AI, marketing, finance, and strategy. These programs combine scientific knowledge, technological innovation, and managerial expertise. They prepare students to analyze, design, and implement effective solutions in a competitive, globalized environment. The interdisciplinary approach fosters the development of strategic and operational skills, enhancing graduates’ international employability.»

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hassen rais mot du directeur

— Hassen Raïs, Director of MSc programs

PROGRAM

SAMPLE COURSES, TEACHING METHODS AND ASSESSMENT METHODS

SEMESTER 1

Gestion de projet
Gestion de projet TD
Ethique & Management responsable
Ethique & Management responsable TD
Management Stratégique 
Management Stratégique TD
Ecosystème entrepreneurial 
Ecosystème entrepreneurial TD
Finance d'entreprise
Finance d'entreprise TD
Marketing stratégique 
Marketing stratégique TD
Business English
Séminaire Soft Skills
Ateliers Carrière et conférences Leadership

SEMESTER 2

Stratégie marketing digital 
Stratégie marketing digital TD
Business Development 
Business Development TD
Stratégie rh pour les entrepreneurs et managers
Stratégie rh pour les entrepreneurs et managers TD
Management de l'Innovation et et intelligence artificielle 
Management de l'Innovation et et intelligence artificielle TD
Stratégie de communication
Stratégie de communication TD
Agilité  stratégique face à l’urgence climatique
Agilité  stratégique face à l’urgence climatique TD
Ateliers Carrière et conférences Leadership
Business English
Expérience en entreprise / rapport de synthèse
Séminaire Soft Skills 

SEMESTER 3

Méthodologie du mémoire de fin d'étude
Business English
Atelier carrière & projets profesionnels 
Séminaire Soft Skills
Stratégie Océan bleu
Prospection & Social selling
Inbound Marketing 
User Interface Design & programmatique
Community Management et médias sociaux

SEMESTER 4

Business English
Atelier carrière & projets profesionnels 
Mémoire de fin d'étude & soutenance
Expérience professionnelle / rapport de synthèse
E-commerce et M-commerce
Stratégie de référencement et d'optimisation
CRM et Big Data
Web Analytics
Marketing cross canal 

  • Project-based learning: case studies, team projects, and association projects
  • Co-constructed learning: flipped classrooms
  • Hybrid learning (blended learning): use of digital tools and videos to support diverse teaching methods, both in-person and online
  • Immersive learning: through workplace experiences (internships, work-study programmes, projects, and association activities)

Throughout the academic programme, students are assessed through various methods:

  • Continuous assessments & Midterm exams
  • Final Dissertation (MFE): Students are required to write a final dissertation and defend it before a jury of two professors. The successful completion of the MFE is one of the conditions for obtaining the degree.

The faculty evaluates students based on six key cognitive competencies:

  • Understanding: quizzes, matching exercises, etc.
  • Recognition: quizzes, matching exercises, etc.
  • Application of concepts and theories: practical exercises, simulations, etc.
  • Analysis: problem-solving, case studies, etc.
  • Immersion: case studies, critiques, missions, business games
  • Creativity: projects, entrepreneurship, etc.
BRIDGING PROGRAMMES AND EQUIVALENCIES, CONTINUATION OF STUDIES, AND RECOGNITION OF PRIOR LEARNING AND EXPERIENCE

No bridging programmes or equivalencies: enrolment in the programme requires completing all modules in full.

If you wish to continue your studies after the MSc in Digital Marketing, it is possible!
You can, for example, subject to meeting the prerequisites, choose to pursue a doctorate or undertake a Master of Science in another specialisation of your choice.

DISCOVER ALL THE POSSIBLE OPTIONS

Working professionals can apply to have their skills acquired through professional experience recognised via a process known as Validation Of Prior Learning and Experience (VAE), provided their application is submitted at least 9 months before the graduation panel.

For more information, please contact our Admissions Department:

JOINING THE PROGRAM

CANDIDATE PROFILE AND PREREQUISITES
  • Ideal for strengthening foundational knowledge in general management and beginning to specialise in a specific field.

    • For students holding a Bac+3 or equivalent international qualification.

    Admissions:

    • For national students: based on application and motivation interview
    • For international students: based on application, motivation interview, and language test

    Application deadline: depending on the competition rules or the programme start date (except for international students requiring a visa, 8 weeks before the start date).

    If you have a disability and wish to join us, you can find more information on our accessibility page

  • Ideal for achieving a high level of specialisation and obtaining a level 7 RNCP qualification.

    • For students with a Bac+4 or international equivalent.

    Admissions :

    • For national students: by application and interview 
    • For international students: by application, interview and language test

    Application deadline: according to the terms and conditions of the competition or on the first day of the programme (except for foreign students requiring a visa 8 weeks before the start of the programme).

    If you have a disability and would like to join us, you can find more information on our accessibility page

Information request
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Par suite, Association EDC vous informe qu’elle traitera vos données à caractère personnel en vue de vous contacter et  vous informer du programme choisi lors des deux prochaines rentrées. Après cette période-là où dès que les informations demandées vous seront fournies, vos données seront supprimées.

Conformément à la loi Informatique et Libertés du 6 janvier 1978 modifiée et au Règlement (UE) 2016/679 relatif à la protection des données à caractère personnel, vous disposez des droits suivants sur vos données: droit d’accès, droit de rectification, droit à l’effacement (droit à l’oubli), droit d’opposition, droit à la limitation du traitement, droit à la portabilité. Vous pouvez également définir des directives relatives à la conservation, à l'effacement et à la communication de vos données à caractère personnel après votre décès. En cas de manquement aux dispositions ci-dessus, vous avez le droit d’introduire une réclamation auprès de la CNIL.

Pour exercer vos droits, merci d’adresser votre courrier RAR à l’adresse suivante DPO Planeta Formation France, 74/80 rue Roque de Fillol, 92000 Puteaux ou à l’adresse électronique suivante [email protected]. Merci de joindre la copie ou le scan d’une pièce d’identité.