Overview

4th and 5th years in initial course ( including work-study internship) or sandwich-course* (3 weeks in the company and 1 week in class)​ and in French.
* Conditions apply for international students

Objectives

  • To understand the basics of BU management
  • To master the concepts and techniques of strategic marketing and an operational action plan
  • To be able to manage brands, products and events
  • To become, with this specialisation, an operational expert in e-marketing and web strategy

Program

  • Ethics and solidarity
  • Corporate finance
  • Strategic diagnosis of the company
  • Management information system and project management
  • Entrepreneurial ccosystem
  • Self-awareness and personal development
  • Business English
  • Consumer behavior
  • From Strategy to commercial action plan
  • Communication
  • Brand management
  • Strategic marketing
  • Professional and career effectiveness
  • Business English
  • Cross channel marketing
  • Referencing and optimization
  • Community management
  • Storytelling and UX
  • Creation tools
  • End of studies thesis
  • Professional and career effectiveness
  • Business English
  • Digital video
  • Web analytics
  • Marketing and neurosciences
  • Customer relationship management and Big Data
  • Site programming and integration
  • Business Game
  • Business English

Career opportunities

  • SME Director
  • Project Manager
  • E-commerce Manager
  • Content Manager
  • Digital Communications Manager
  • Web Analyst
  • Communications Director

Find out more ?

EDC will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EDC, Post office box 221 of Barcelona, or by email to edc@edc.edu. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to dpo@planeta.es, or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.