Overview
The constantly evolving market requires innovative, agile approaches to management:
- Understanding the most appropriate forms of communication for new exchange networks
- Exploring Big Data and its implications for digital strategies
- Optimising the acquisition chain and creating customer loyalty
- Creating value and ensuring durable monitoring of customer relations
Strong recruitment figures for graduates in the digital field:
Companies specialising in analytics, Big Data, Internet data, advertisers, agencies specialising in digital or interactive tools, media agencies, ad exchanges, web editors, search engines, advertising agencies and trading desks, etc.
Objectives
- To understand the basics of BU management
- To master the concepts and techniques of strategic marketing and an operational action plan
- To be able to manage brands, products and events
- To become, with this specialisation, an operational expert in e-marketing and web strategy
Initial course or sandwich-course *
* Conditions apply for international students
Study plan
- Strategic marketing: Strategic planning, International marketing, Brand management, Experiential management
- Introduction to e-marketing: Digital strategy, e-commerce
- Innovation: Creativity, Innovation management
- Communication: On-line and off-line marketing, Social networks and Community management, Communication and brand law, Serious Game: Crisis Communication
- Fundamentals of management: Finance KPI, HR & Team management, Corporate strategy, Change management, Business plans
- Learning through Business Games
- Professional development: Personal development: Skills portfolio, Business English
- Marketing strategies: Cross-channel marketing, Buzz marketing & events, Social networks
- Web marketing: CRM & Big Data, Search Engine Optimisation, Web analytics
- Website design: Website & UX (User Experience), Design tools, Programming & website integration
- Communication: Brand identity and storytelling, Direct marketing campaigns, Digital video
- In-depth management: Design thinking, Agile management & strategies, From the business model to a business plan, Product/project launch, Project monitoring & reporting
- Learning through business games
- Professional development: Professional thesis, Business English
Admissions
- Mastr of Science M.Sc In 1: for holders of a Bac +3 (Bachelor, etc.)
- Master of Science M.Sc In 2: for holders of a Bac +4 minimum in any field (economics, management, science, social science) and professionals professionals with prior experience in the field of marketing.
Employability
- EDC Paris Business School is the 1st leading reference school in entrepreneurship, and it also offers the possibilities of obtaining a level 1 RNCP* qualification (Level 7 – European classification) equivalent to a master’s degree level.
- Training combining agility, change management, personal development / leadership
- Membership in the EDC Paris Business School alumni community with more than 15,000 alumni (including 5,000 business owners), spread over 77 countries.
- Enhancing your employability through 2 options:
- Initial course including work-study internship
- Sandwich course through a professionalization contract (Master of Science M.Sc In 1 and 2 = Rhythm: 1 week in school and 3 weeks in a company)
* The attribution of the RNCP certification is the responsibility of the certifier and is the subject of a specific process.
Training in this programme may be carried out as a sandwich course through a professionalization contract. However, in accordance with French law, it is not open to newly arrived students. In order to qualify for a sandwich course, foreign students must have spent their first year studying in France in initial training.
Career opportunities
- SME Director
- Project Manager
- E-commerce Manager
- Content Manager
- Digital Communications Manager
- Web Analyst
- Communications Director
