Bachelor's Degree Specialisation - Negotiation & Sales Management

This semester lays the foundations for customer relationship management in a highly competitive environment. Students deepen their skills in CRM, big data, prospecting and multi-channel communication. They learn to embody an influential manager, unite their teams and master advanced sales and negotiation techniques.

Semester 6 consolidates commercial and managerial skills, with a focus on complex sales, key account management and international business development.

Students are confronted with real-life situations through hackathons, a business game and the defence of their professional dissertation. This semester prepares students to take on strategic commercial responsibilities.

The teaching approach is based on a combination of active and professional methods that place students at the heart of their learning. Project-based learning plays a central role: case studies, teamwork and community projects enable students to apply theoretical concepts to real-life situations, while developing collaborative skills and analytical thinking.

This dynamic is reinforced by the co-construction of knowledge, particularly through flipped classrooms, which encourage active engagement with content, increased participation in class and greater intellectual autonomy.

The programme also incorporates hybrid learning, combining face-to-face and digital teaching methods. The use of digital tools, collaborative platforms and video resources diversifies the learning methods and provides flexibility tailored to the current needs of students.

Finally, professional immersion is an essential pillar. Internships allow students to apply what they have learned to real-world situations, understand organisational dynamics and develop the skills expected in the professional world.

Together, these elements form a coherent, stimulating and professionalising educational framework designed to effectively prepare future managers for contemporary challenges.

TRANSFERS AND EQUIVALENCES

No transfers or equivalences: enrolment in the programme requires you to complete all modules.

CONTINUING YOUR STUDIES

If you wish to continue your studies after the Bachelor of Science in Management, you can! For example, you can join the Master in Management in the 4th year, or do a Master of Science in one of the specialisations that interests you (Finance, Marketing, etc.).

To find out about all the options available to you after graduation, click here.

Working professionals may apply to have their skills acquired in a professional context recognised through a VAE process, provided that their application is submitted more than nine months before the graduation panel meets.

For further information, please contact our Admissions Department by email at [email protected] or by telephone on +33(0)9 80 80 21 15.