Bachelor Digital Marketing

Semester 5 introduces students to strategic customer relationship management and multi-channel communication. It combines theory and practice in CRM, data, social marketing and storytelling. Students learn to understand consumer behaviour and design engaging and consistent communication strategies across all digital channels.

Course examples

· Multi-channel communication strategy

· Storytelling and UX

· Digital communication: social marketing, community management and e-reputation

For students in initial training or deferred entry:

Semester 5 introduces students to strategic customer relationship management and multi-channel communication, while consolidating their digital skills with a focus on performance and international outreach. It combines theory and practice in CRM, data, social marketing, storytelling, SEO, web analytics and growth hacking techniques. Students learn to understand consumer behaviour, design engaging and consistent communication strategies across all digital channels, and then analyse, optimise and automate growth levers using a pragmatic approach focused on performance measurement and adaptability to a global environment.

Semester 6 consolidates digital skills with a performance-oriented and internationalisation approach. Students learn to analyse, optimise and automate growth levers through SEO, web analytics and growth hacking. The approach is pragmatic, focused on performance measurement and the adaptability of strategies to a global environment.

Course examples

· Web creation tools

· International business development

· Search engine optimisation, SEO and web analytics

For students in initial training or deferred entry: INTERNSHIP

A key stage in the programme: immersion in the professional world. Put the knowledge and skills acquired during the programme into practice in a real-world environment.

· Develop your autonomy, sense of responsibility and adaptability in the face of the realities of the business world.

· Discover a sector, a profession and an organisational culture in order to refine your career plans.

Project-based learning: case studies, team projects, community projects

Learning through co-construction of knowledge: flipped classrooms

Blended learning: use of IT tools and videos to support a variety of teaching methods, both face-to-face and distance learning

Immersion learning: in companies (internships, work-study programmes, assignments, community life)
 

Throughout the academic program, students are assessed in a variety of ways:

Examination methods are adapted to the level of study: during the first cycle, exams (multiple-choice questions, knowledge tests, application exercises) are mainly designed to assess knowledge acquisition.

Subsequently, students are assessed mainly through case studies, role-playing exercises, and project presentations.

Each internship gives rise to the writing of a report intended to ensure the acquisition of skills.

More generally, we use the following six levels of cognitive skills to assess our students:

Understanding: quizzes, matching exercises, etc.
Recognizing/Knowing: quizzes, matching exercises, etc.
Applying: (practical exercises, simulations, etc.)
Analyzing: (problem solving, case studies, etc.)
Evaluate: (case studies, critiques, etc.)
Create: (projects, etc.)

Teachers award bonus points for active participation in class or remotely when students contribute to a discussion forum.

WORK-STUDY PROGRAMMES FOR A GOOD START TO YOUR CAREER

In the third year, you can do an end-of-studies internship lasting a minimum of 20 to 24 weeks in France or abroad, or follow a 12-month work-study programme thanks to an apprenticeship contract.

Work-study programmes allow you to combine student life with a salary, and to follow a theoretical course while learning a trade in a company. We believe that this formula is ideal for gaining professional experience during your studies. It will also make it easier for you to enter the job market.

TERMS AND CONDITIONS

Your work-study schedule is: 1 week at school – 3 weeks in a company. The work-study contract allows the learner to be exempt from tuition fees and to receive remuneration.

Working professionals can apply to have their skills acquired in the workplace recognised through a VAE process, provided that they submit their application more than nine months before the graduation panel meets.

For more information, please contact our Admissions Department by email at [email protected] or by telephone on +33(0)9 80 80 21 15.

Zeling ZHONG

Maali BENHISSI

Edouard VINÇOTTE 

The validation of prior learning can be comprehensive or by skill set. It is linked to the documentation provided by the learner. All of the skills in each skill set must be addressed in the VAE booklet in order to validate the skill set in question. Partial validation has no time limit.

TRANSFERS AND EQUIVALENCES

No transfers or equivalences: enrolment in the programme requires you to complete all modules.

CONTINUING YOUR STUDIES

If you wish to continue your studies after the Bachelor of Science in Management, you can! For example, you can join the Master In Management in the 4th year, or do a Master of Science in one of the specialisations that interests you (Finance, Marketing, etc.).

To find out about all the options available to you after graduation, click here.