Business Development & Sales Management
Developing markets, signing strategic contracts, leading sales teams: in an ultra-competitive world, companies are looking for people who can create value and growth. The Business Development & Sales Management specialisation of the Master in Management at EDC Paris trains tomorrow's sales managers, equally at ease in B2B and B2C, in France and internationally.
The specialisation is taken on a work-study basis.
Aims of the specialisation: sell, negotiate, win
Designed to combine strategic vision with operational effectiveness, this two-year specialisation rests on five main pillars:
Learning to develop new markets in France and abroad.
Students acquire the tools to identify opportunities, analyse customer needs and build a tailored commercial offer.
Mastering the sales cycle.
From prospecting to customer loyalty, including the closing phase, they develop a detailed understanding of every stage of the sales process.
Mastering negotiation and complex selling techniques.
Particular emphasis is placed on key account management, with practical case studies drawn from the field.
Tackling real business issues.
Classes draw on concrete situations to prepare students for the real challenges of the business world.
Knowing how to lead a network and manage a team.
Leadership, team management, sales coaching… all skills developed to take on responsibility quickly.
Programme highlights: where competition meets real-world practice
A sales challenge set by a major company
A genuine real-life scenario, this challenge allows students to push themselves while testing their powers of persuasion, analysis and negotiation.
A complete business development approach, in B2B and B2C
So that every student can operate in any sales environment, whether industrial markets or fast-moving consumer goods.
Career prospects: which careers after the Business Development specialisation?
On completing this programme, students can apply for high-value-added positions in which the ability to persuade, structure an offer and build a client portfolio is essential. Here are a few examples:
Key account director
They manage the company's strategic clients. They adapt offers to the specific needs of each account, negotiate complex contracts and build lasting relationships.
Sales manager
They lead a team of sales representatives, set targets, track performance and ensure the sales strategy is properly implemented.
Sales engineer
They combine technical skills with a sense of selling to propose tailor-made solutions, often in high-value-added sectors (tech, industry, services…).
Business developer
Always on the lookout for new opportunities, they identify growth levers and implement concrete actions to win new customers or markets.
Key Account Manager
A specialist in major clients, they devise tailor-made strategies to maximise the value created with these strategic partners.