Grande Ecole Program – Specialization in work-study 4th and 5th year

SEMESTER 7

• Courses at EDC Paris Business School

→ Ethics and corporate social responsibility
→ Entrepreneurial ecosystem
→ Corporate finance
→Strategic assessment
→ Management information system and project management
→ Self actualization
→ Business English

or

• Academic exchange for 6 months or intercultural internship / fixed-term contract for a minimum of 4 months abroad.

SEMESTER 8

Specialization courses

→ Financial accounting
→ Financial markets
→ IT tools for finance and visual basic for applications
→ Advanced corporate finance
→ Advanced corporate finance
→ Professional and career effectiveness
→ Business English

SEMESTER 7

• Courses at EDC Paris Business School

→ Ethics and solidarity
→ Corporate finance
→ Strategic diagnosis of the company
→ Management information system and project management
→ Entrepreneurial ecosystem
→ Self-awareness and personal development
→ Business English

or

• Academic exchange for 6 months or intercultural internship / fixed-term contract for a minimum of 4 months abroad.

SEMESTER 8

Specialization courses

→ Consumer behavior
→ From strategy to commercial action plan
→ Communication
→ Brand management
→ Strategic marketing
→ Professional and career effectiveness
→ Business English

SEMESTER 7

• Courses at EDC Paris Business School

→ Ethics and corporate social responsibility
→ Entrepreneurial ecosystem
→ Corporate finance
→ Management information system and project management
→Strategic assessment
→ TOEIC preparation
→ Self-awareness and personal development
→ School life+ E-Learning
→ Business English
→ Accounting

or

• Academic exchange for 6 months or intercultural internship / fixed-term contract for a minimum of 4 months abroad.

SEMESTER 8

Specialization courses

→ Web Development
→ DTP
→ Acquisition techniques
→ Digital Challenge
→ Tools / Digital Challenge
→ Building and managing a digital project
→ Security and hacking + Insomni’hack

General and sectoral culture of luxury
→ History of Luxury
→ History of brands
→ The different sectors

• Fundamentals of luxury marketing
  → Introduction to Luxury Marketing
  → Strategic and Operational Marketing
  → Experiential marketing
  → Digital Marketing
  → Visual Merchandising
• Communication of luxury brands
  → Introduction to communication
  → Understand the new challenges of luxury
  → Media and non-gossip tools of communication
  → The role of advertising representation and images for luxury brands.
  → How to perpetuate the vision and history of luxury brands
• Business fundamentals
  → Luxury markets
  → Distribution methods
  → Management of operations and teams
• Operations management
  → Marketing in the luxury industry.
  → The characteristics of the luxury industry and the portrait of positions.
  → The customer and the luxury market.
  → Brand equity. Management by the brand.
  → The price, distribution and communication in the industry.
• Team management
  → Management & leadership
  → Communication
  → Values
  → Corporate culture
  → Build a team
• Personal development
  → Public speaking
  → Self-marketing
  → Networking
• Foreign languages
  → Preparation for CVs, cover letter and interview in English
  → « English for Luxury »
• Annual project
• 6 month internship

• Geopolitics / geostrategy
  → Luxury market: key figures and growth prospects.
  → Analysis of financial strategies and results of groups and brands.
  → Study of emerging countries, engines of market growth.
• Competitive strategies in the luxury industry
  → Analysis of product strategies, distribution, and perspective of competitors.
• Identity and Communication
  → Definition of brand identity and consistency of communication.
• Trend analysis and creativity management
  → Learn to decode trends and reconcile them with the sustainability of a luxury brand.
  → Management of creativity and its expressions.
• Marketing & Communication
• Marketing
  →Understanding the client: psychology and behavior.
  → Market analysis: definition of a target, potential study.
  → Building a strong brand: identity, creation, positioning, differentiation.
  → Development of the offer: sector variations and price positioning.
• Specificities of Communication in luxury
  → Advertising creation codes.
  → Communication strategies / Media strategy and budget negotiation.
  → Digital Communication.
  → Public relations and event communication.
  → Editing.
• Digital
  → Understand the value of social networks: webmarketing, communication, e-commerce.
  → CRM, intelligence and business intelligence.
  → Understand the profession of community manager.
• Management & Administration
  → Quality approach
  → Establishment and control of quality monitoring.
• Distribution and logistics
  →Evolution of distribution methods: selective distribution, retail distribution, e-commerce …
  → Techniques & legislation.
  → Inventory management.
  → Merchandising: the creative and business axes of strategic merchandising, learning to analyze and manage a space.
• International trade
  → Understand the importance of interculturality and local specificities.
  → International development of the luxury business.
  → Build an export Business Plan.
• Sales
  →Traditional and innovative sales techniques.
  → Development of customer relations and service.
• Management / Finance
  →Understand and master the various financial aspects of the business, in particular the calculation of margins and coefficients.
• Law
  → Legal rules specific to the luxury sector.
• Ethics and Governance
  → Respect and development of human and behavioral qualities in the organization.
  → Sustainable development and social responsibility.
• General Culture / History of luxury
  →The major phases in the history of the luxury industry.
  → Fashion history.
  → Luxury & art.
• Coaching / Professional life and personal development
  → Identify your professional project.
  → Promote your career, know how to sell yourself.
  → Prepare for job interviews.