Associate Professor
– Status:Teacher-researcher
– Department: Entrepreneurial marketing
– Degrees and specialisation: PhD in Management Science
– Fields of research: Impact of digital technology on consumer behavior, satisfaction, TAM, UTAUT, mobile applications, intercultural comparison
– Courses taught: Category management/Merchandising, trade marketing,business development, entrepreneurial ecosystems, CRM
-Selected publications:
Kondrateva, G., Baudier, P., Ammi, C. (2020) “The future of Telemedicine Cabin? The case of the French students’ acceptability”, Futures FNEGE (rang 3)Use of new technologies in tourism and restaurant business: comparative study between France and Russia, defended 13/10/2017
Understanding Restaurant Clients’ Intention to Use Mobile Applications: a Comparative Study of France and Russia. Article de recherche, Journal of Global Information Management (rang 3 of CNRS) will appear Volume 28, Issue 3, Article 1 (2020).
The Acceptability of Telemedicine Cabin by Students. Conference paper and article RNI 2019: RNI Forum Innovation IX & Summer School 2019 “Innovation for Health. Innovation for Life” –18-19 July 2019, Napoli
The Digital Natives paradox Adoption of Telemedicine Cabin. Conference paper and article. International marketing trends conference, Paris 16-18 January 2020