ahmed dammak interview
Management

What is intuitive decision-making? Interview with Ahmed DAMMAK

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Contrary to popular belief, intuitive decision-making is not irrational: it relies on experience and the rapid recognition of patterns. Drawing on organisational theory, neuroscience and a study of SME leaders, this video shows that it is a particularly effective form of rationality in the face of uncertainty, including in the age of artificial intelligence.

Watch the video interview with Ahmed DAMMAK, Professor of Management and Programme Director at EDC Paris Business School:

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