What Types of Students Are Recruited for the MSc in Digital Marketing?

The MSc in Digital Marketing at EDC Paris Business School welcomes a wide range of profiles, united by a shared interest in digital and a strong motivation to develop operational skills that are directly applicable in a professional environment. This diversity of backgrounds is considered a pedagogical strength, enriching group projects and preparing students to collaborate in multidisciplinary professional settings.

Academic Profile Sought

The programme is open to applicants holding at least a Bachelor’s degree (Bac+3 equivalent) from a variety of academic backgrounds. Applications to the MSc in Digital Marketing are accepted from candidates with degrees in marketing, business, communication, e-business, or digital-related fields. Candidates from design or engineering backgrounds who demonstrate a strong interest in digital marketing are also encouraged to apply.

These complementary academic profiles provide different strengths that help students fully benefit from the MSc curriculum. A business profile brings commercial awareness and a performance-driven mindset; a communication background provides strong messaging and audience understanding skills; a technical profile offers an understanding of development constraints and facilitates collaboration with IT teams.

First-year entry is open to Bac+3 graduates, while direct entry into the second year is available for candidates holding a Bac+4 qualification, subject to validation of their application by the admissions team.

Personal Qualities and Skills Expected

Beyond academic background, EDC Paris Business School assesses candidates’ personal qualities during the selection process. These qualities are key indicators of a student’s ability to succeed in a demanding programme and adapt quickly to the realities of the digital industry.

The key qualities sought in MSc candidates include:

• Digital curiosity: a genuine and active interest in digital trends, tools, and the evolution of online marketing;

• Analytical mindset: the ability to interpret data, identify issues, and formulate evidence-based recommendations;

• Creativity: the capacity to design original campaigns and propose differentiated marketing approaches;

• Autonomy and motivation: the ability to take initiative, learn proactively, and contribute effectively to group projects;

• English proficiency: as the programme includes international content and guest lecturers, a sufficient level of English is required.

These digital marketing skills are assessed during the individual interview with a member of the admissions panel, where candidates present their career goals, justify their academic choices, and demonstrate their understanding of the sector.

Professional Experience and Projects

Any relevant professional experience is considered a strong asset when evaluating an MSc application. Candidates who have already worked in a digital environment, even briefly, demonstrate an ability to apply their knowledge beyond an academic setting.

Valued experiences include:

• internships in digital agencies or with advertisers, even short-term;

• freelance work in community management, content creation, or advertising campaign management;

• academic projects involving the design of digital strategies, content plans, or multichannel campaigns;

• personal management of social media accounts or blogs, provided they show a structured approach and measurable results;

• independently obtained certifications such as Google Analytics or Meta Blueprint.

These digital marketing projects demonstrate personal initiative and active curiosity—both highly valued indicators during the admissions evaluation process.

Diversity and International Outlook

EDC Paris Business School places strong emphasis on student diversity as a core pedagogical asset. International profiles from different countries and cultural backgrounds enrich group dynamics, expose students to a variety of perspectives, and prepare them to work in global professional environments.

Cultural awareness in marketing is particularly relevant in this field: digital strategies must adapt to different markets, user behaviours, and cultural contexts. Students who develop this sensitivity naturally gain a more nuanced and effective understanding of international communication and acquisition strategies.

The school also offers dedicated support for international students and maintains partnerships with foreign universities, providing mobility opportunities that further strengthen this global outlook.

The MSc in Digital Marketing at EDC Paris Business School welcomes motivated, curious students with a strong interest in digital industries. Whether they come from business, communication, or engineering backgrounds, the programme provides a demanding and stimulating environment to develop operational digital marketing skills.

To check eligibility for the MSc in Digital Marketing and submit an application, candidates can contact the admissions team at EDC Paris Business School or download the full programme brochure.