Does the MSc in Digital Marketing Include Modules on AI and Sustainability?

The MSc in Digital Marketing at EDC Paris Business School trains experts capable of understanding the challenges of digital marketing in all their complexity. Beyond traditional marketing tools, the programme integrates advanced digital technologies and responsible business practices that are shaping both current and future professional standards.

Modules on Artificial Intelligence

Artificial intelligence is fully integrated into the teaching approach of the MSc in Digital Marketing. The programme at EDC Paris Business School offers a practical and technical approach aimed at developing a broad mastery of digital tools, including data and artificial intelligence, in order to prepare students for the careers of tomorrow.

The inclusion of AI in marketing within the curriculum reflects the realities of the market: digital professionals are now expected to know how to leverage advanced digital technologies to improve business performance. The programme addresses these challenges through several key areas:

• data analytics within the MSc programme, enabling students to use data to understand consumer behaviour and guide marketing decisions;

• measuring the ROI of marketing activities using web analytics tools;

• the use of digital technologies to design and manage effective marketing strategies;

• understanding future innovations through interaction with professional speakers from the digital ecosystem.

The programme therefore prepares students to understand and apply predictive marketing and data-driven approaches, which are increasingly becoming industry standards within the sector.

Modules on Sustainability and Responsible Marketing

Sustainable marketing and digital responsibility are integrated into the MSc in Digital Marketing through the broader objectives officially defined by EDC Paris Business School.

The programme trains managers capable of designing and implementing business strategies that comply with regulations while embracing sustainable and entrepreneurial principles. This orientation reflects a clear commitment to embedding marketing practices within a responsible framework aligned with the expectations of today’s consumers and organisations.

The sustainability modules within the MSc programme focus on several practical objectives:

• integrating legal and ethical considerations into the design of digital strategies;

• developing an approach to CSR in digital marketing that takes social and environmental challenges into account;

• leading organisational change and supporting responsible business transformation;

• creating digital development projects aligned with sustainable and entrepreneurial values.

This foundation in ethical marketing positions MSc graduates as professionals capable of meeting the growing corporate demand for responsible business practices.

Practical Projects Combining AI and Sustainability

Projects within the MSc in Digital Marketing are central to the teaching philosophy of EDC Paris Business School. The programme is based on a practical and technical approach that enables students to apply the knowledge gained in class directly to real-world situations, whether related to AI and sustainability applications or more traditional digital marketing tools.

This practical experience is embedded within the programme’s structure itself: through the work-study rhythm of three weeks in a company followed by one week of classes, students are required to apply the skills developed at school directly within professional environments. Industry professionals from the digital sector also contribute to grounding these lessons in real business realities.

Through case studies and practical projects, students have the opportunity to optimise campaigns using AI, develop responsible digital strategies, and carry out data analysis for sustainable projects. These digital marketing case studies, combined with professional simulations and real business situations, ensure strong alignment between the programme and the actual needs of the digital job market.

The MSc in Digital Marketing at EDC Paris Business School prepares experts capable of integrating innovative modules related to AI, data, and sustainability into their professional practices. To explore the full range of courses, projects, and workshops included in the programme, download the complete brochure from the EDC Paris website or contact an academic advisor for personalised guidance. The detailed MSc in Digital Marketing course structure is available upon request from the admissions department.