Who Teaches on the MSc in Digital Marketing?
The quality of a programme is also reflected in the people who bring it to life. Within the MSc in Digital Marketing at EDC Paris Business School, teaching is delivered through two complementary types of profiles: permanent academic staff who ensure the coherence and rigour of the curriculum, and industry professionals from the digital ecosystem who ground each module in the practical realities of the market.
Permanent Academic Staff
The permanent lecturers on the MSc in Digital Marketing form the academic foundation of the programme. Their role goes beyond simply delivering knowledge: they design the educational progression of the curriculum, ensure consistency between modules, and maintain the rigour of assessments throughout the programme.
The academic faculty at EDC Paris Business School is built upon strong scholarly expertise, supported by research and a deep understanding of digital marketing and business transformation challenges. This academic dimension provides students with solid theoretical foundations upon which they can build sustainable operational skills.
Permanent lecturers also play an important role in personalised support: they monitor students’ progress, guide their specialisation choices, and prepare them to present projects before professional panels. Each specialisation is overseen by a programme director responsible for ensuring both the academic and professional relevance of the curriculum, while also drawing on their own network to bring high-quality guest speakers into the programme.
Industry Professionals
Guest lecturers and professional contributors are one of the distinctive strengths of the MSc in Digital Marketing at EDC Paris Business School. These active digital marketing experts contribute to specific modules, bringing a practical and concrete dimension that purely academic teaching alone cannot provide.
These professionals share expertise drawn directly from their daily practice: real case studies, tools used in business environments, proven methodologies, and up-to-date insights into the trends shaping digital marketing. Their involvement ensures that students work on authentic business challenges with real-world stakes.
The network of partner companies associated with EDC Paris Business School demonstrates the diversity of professional environments to which students are exposed. Companies and organisations that have hosted students from the programme include:
large corporations and mid-sized companies: Orange, SFR, Thales, Sodexo, Sage, Worldline, Pierre & Vacances, and Altran;
retail and e-commerce companies: Hugo Boss, Lidl, Celio, Gas Bijoux, and Roland Garros;
services and consulting firms: Michael Page, Doctolib, Walters People, and Lincoln Group.
These partner companies provide students with valuable opportunities to expand their professional network and apply the skills learned during the programme in varied and demanding professional contexts.
Testimonials and Feedback
Feedback from former students confirms the impact of this teaching approach on their professional development. On independent review platforms, several graduates of the MSc in Digital Marketing highlight the value of the programme.
One former student explains that the courses, delivered by industry professionals, are practical and business-oriented, with numerous projects directly connected to real corporate challenges. They also emphasise the strong support provided in securing internships or work-study placements and describe the programme as highly beneficial for their career development.
Another student from the Bachelor in Management programme notes that the teaching approach is strongly practice-focused, combining company projects, real business cases, and professional guest speakers. They also highlight the effectiveness of the support services in helping them secure a work-study placement quickly, as well as the added value of the programme’s international outlook.
A third graduate summarised the experience by saying: “It was genuinely excellent! The courses are engaging, we have many guest speakers and numerous projects that really help us improve.”
These MSc testimonials consistently highlight three major strengths: the quality and diversity of professional contributors, the richness of practical projects, and the effectiveness of career support services. The programme’s employability rate reflects this success directly: over 90% of graduates secure employment within six months of completing their degree.
The MSc in Digital Marketing at EDC Paris Business School combines permanent academic staff who ensure academic rigour with industry experts from companies such as Orange, Doctolib, and Hugo Boss, providing practical expertise that is immediately applicable in the workplace. To discover more about the lecturers and professional expertise involved throughout the programme, download the full brochure or contact the admissions department for personalised guidance.