How Does the MSc in Digital Marketing Work?

The MSc in Digital Marketing at EDC Paris Business School offers a learning format designed to meet the real demands of the industry. Theory, practical application, and professional immersion are combined within a coherent programme created to train graduates who are immediately operational in a constantly evolving digital job market.

Overall Programme Structure

The Digital Marketing Master’s calendar runs over one or two years depending on the chosen pathway. Students may join the programme in either the first or second year, through a work-study format or as full-time students with internship periods integrated into the curriculum.

The MSc in Digital Marketing follows an official structure of three weeks in a company followed by one week of classes. This programme organisation enables students to progressively develop their skills while maintaining a continuous connection between academic teaching and real professional practice.

This balanced format offers several concrete advantages for students:

• the acquisition of skills through real-life situations from the very first months of the programme;
• the ability to immediately apply the tools and methods taught in class within a professional environment;
• the gradual development of a professional network through ongoing company experience throughout the programme;
• improved employability, with practical experience already valued upon graduation.

Teaching Approach and Learning Methods

The teaching approach of the MSc in Digital Marketing is firmly based on active learning. The principle of “learning by doing” guides the entire methodology of the programme: students learn through practical application, experimentation, and continuous improvement, just as professionals do in their day-to-day roles.

This educational philosophy is based on a simple observation: digital skills are acquired far more effectively through practice than through theoretical learning alone. A student who has genuinely managed a Google Ads campaign, analysed the results, and produced recommendations is significantly better prepared than a student with only theoretical knowledge of the subject.

Throughout the programme, students take part in a wide variety of practical projects:

• themed workshops led by industry experts on topics such as technical SEO, marketing automation, content strategy, and data analysis;

• real business case studies provided by partner companies, allowing students to diagnose issues and propose practical, measurable solutions;

• digital campaign simulations enabling students to manage fictional advertising budgets on professional platforms such as Google Ads or Meta Ads, followed by performance analysis;

• multidisciplinary group projects designed to develop teamwork, presentation skills, and collective decision-making in response to real constraints.

This teaching approach directly prepares students for the skills most sought after by recruiters: data analysis, digital strategy development, multichannel campaign management, performance reporting, and presenting results to management teams.

Projects and Company Assignments

Projects within the MSc in Digital Marketing are one of the programme’s key pillars. Company assignments allow students to apply their theoretical knowledge in real-world situations under the supervision of experienced professionals and the teaching staff at EDC Paris Business School.

These assignments go far beyond simple observation: students are entrusted with genuine responsibilities and real business challenges within the companies that host them. This level of responsibility makes a significant difference both in the quality of learning and in the confidence students develop throughout the programme.

The assignments and digital marketing projects offered cover the full spectrum of digital marketing activities:

• creation, implementation, and optimisation of digital campaigns across key channels including search, social media, display advertising, and email marketing;

• market research and comprehensive digital presence audits for real companies;

• SEO and SEA optimisation of existing websites, including objective setting, implementation of actions, and performance monitoring;

• production of structured analytical reports using professional tools such as Google Analytics, Looker Studio, and marketing automation platforms;

• development of comprehensive social media strategies tailored to specific audiences and industries.

This practical experience can be directly highlighted on a CV immediately after graduation. Graduates enter the job market with concrete achievements to showcase, professional tools already mastered, and proven ability to deliver results — decisive advantages in a highly competitive sector such as digital marketing.

The MSc in Digital Marketing at EDC Paris Business School offers a strong balance between academic rigour, active learning, and professional immersion. To explore the full range of modules, courses, and company assignments available, download the complete brochure from the school’s website or contact an advisor for personalised guidance tailored to your profile and career plans.