Top 15 B2B marketplaces to know in 2025

B2B marketplaces play a central role in modern commerce, streamlining procurement and sales processes across all sectors. They offer a centralised platform where businesses can connect, negotiate and carry out transactions, which significantly reduces costs and increases efficiency. But which B2B marketplaces are the most widely used in France in 2025?

B2B marketplaces: definition and how they work

A B2B marketplace is a digital platform that connects professionals (companies, suppliers, distributors, resellers, etc.) with the aim of facilitating commercial transactions between them. Unlike B2C marketplaces (such as Amazon or Cdiscount), which are aimed at consumers, B2B marketplaces are designed for larger-volume purchases.

Businesses can sell or buy products, raw materials, equipment or services there, under terms that are often customisable: price negotiation, quote management, framework contracts, deferred payments, logistics tracking, and so on.

A B2B marketplace works by linking the seller to the buyer. The seller (the supplier company) posts its offers online: catalogue, prices, commercial terms and available stock. The buyer (the customer company) searches, compares and places orders, and often benefits from a simplified internal approval process or from group purchasing.

The marketplace operator provides the hosting of the platform and secures transactions, and sometimes also handles invoicing, logistics or after-sales service.

Some marketplaces specialise in a specific sector (e.g. industry, construction, textiles), while others act as general-purpose marketplaces. Their success rests on a smooth user experience and the quality of the offers on display, but also on transparency and trust between professionals.

The 15 most widely used B2B marketplaces in 2025

Alibaba

The global leader in B2B, specialising in international wholesale sourcing.

Amazon Business

The B2B extension of the Amazon giant, with features dedicated to businesses (professional pricing, tailored payment options).

Mirakl

A French provider of marketplace solutions deployed by major B2B retailers such as Sonepar and Toyota Retail.

Faire

A wholesale marketplace renowned among brands and independent shops that want to distribute internationally.

Ankorstore

A B2B platform for specialist retailers, with a strong foothold in Europe.

Global Sources

An international B2B sourcing marketplace widely used to connect suppliers with serious buyers.

Novi

A modern B2B marketplace specialising in business-to-business trade, and growing in Europe.

Tradewheel

A global B2B marketplace, used in France in particular for selling wholesale internationally.

Cdiscount Pro

The B2B arm of Cdiscount, this French marketplace allows professionals to order IT equipment, office supplies, household appliances and furniture at attractive prices, with offers tailored to the needs of companies, local authorities and self-employed professionals.

DHGate

A direct competitor of Alibaba, this Chinese B2B platform is popular for low-priced wholesale purchases. DHGate offers an immense catalogue, ranging from electronics to accessories, with logistics optimised for export, notably to Europe.

Rakuten France Pro

The B2B version of the Rakuten marketplace, it allows professionals to sell or buy wholesale across various sectors (books, high-tech, home, fashion), with an emphasis on loyalty through its cashback system and services dedicated to sellers.

Europages

The leading B2B directory in Europe, widely used for sourcing and networking.

GreenTraders

A platform specialising in eco-friendly products, GreenTraders connects producers and B2B buyers committed to a sustainable approach. It makes it easier to source environmentally responsible products in the cosmetics, textiles, catering and packaging sectors, among others.

Wydin

A young French platform offering transparent B2B connections between companies and service providers.

Companeo

More than a traditional marketplace, Companeo is a B2B comparison site and intermediary that allows companies to quickly find service providers (insurance, telephony, software, equipment) and receive several quotes to refine their choice.

Which tools for creating your own B2B marketplace?

Choosing the most suitable tool depends on several criteria: the complexity of the project, the available budget, the in-house capacity to maintain the platform, the number of sellers envisaged, and the monetisation strategy. It is essential to draw up a complete specification, to think through the B2B user experience (registration, quotes, reminders, payment terms, delivery, etc.) and to plan a solid marketing plan to make your marketplace known among professionals.

SaaS solutions specialising in marketplaces

Tools such as Izberg, Mirakl or Octopia make it possible to create robust, scalable B2B marketplaces that comply with professional e-commerce standards. These all-in-one platforms offer the essential features: multi-vendor management, payment management, B2B taxation, complex product catalogues, integrated CRM and analytics tools. Their main advantage is fast implementation with technical and strategic support.

Open-source CMSs with marketplace plugins

For projects with a tighter budget or requiring a high level of customisation, it is possible to use open-source CMSs such as Magento (Adobe Commerce), PrestaShop or WooCommerce, to which marketplace modules are added (such as Webkul or Marketplace Multi Vendor). This option requires more development and maintenance, but offers great flexibility.

Bespoke solutions

For very specific needs (regulated sector, complex ordering processes, ERP integration, etc.), some companies opt for a bespoke B2B marketplace. This type of project requires a dedicated technical team (or the use of an external provider), a substantial budget and a longer development time, but allows full control over the architecture and the UX.

Training to launch and manage a B2B marketplace

Creating a B2B marketplace cannot be improvised. It calls for skills in digital strategy, project management and economic modelling, as well as in information technology. To run such a platform effectively, it is essential to understand the workings of business-to-business e-commerce, to master digital marketing tools, to ensure legal compliance and to know how to energise an ecosystem of partners.

The most sought-after profiles for designing, developing and managing a B2B marketplace therefore combine a solid business culture with technical and digital skills. Training in e-business issues, in the digital transformation of organisations and in digital business models is thus becoming a key lever for success.

To meet these challenges, EDC Paris Business School offers the Master in Digital Marketing, a comprehensive programme that prepares future professionals to design and lead high-impact digital projects. This programme trains managers who are able to support companies through their digital transformation and to master the levers of innovation linked to platforms, data and omnichannel performance.

In addition, other EDC programmes also provide the skills needed to succeed in the world of B2B marketplaces. The Master in Business Development & Sales Management develops a strategic vision of business-to-business commerce. The Master in Management, for its part, is a generalist route of excellence, ideal for building a solid career in innovation, digital and the management of high-value-added projects.

E-commerce is becoming a crucial element for companies that want to ensure their success. This is why companies are always on the lookout for reliable marketplaces offering products at competitive prices and innovative commercial solutions.