
Op-ed by Pierre Buffaz, lecturer at EDC Paris Business School: “From platforms to keyboards: when strikes paralyse the network, anti-SNCF groups become the new front of citizen resistance”
In an op-ed, Pierre BUFFAZ (Assistant Professor of Management Science at EDC Paris/OCRE) and Virginie RODRIGUEZ (Senior Lecturer at the IUT de l'Indre, marketing lecturer) analyse how, faced with recurring SNCF strikes and disruptions, passengers are organising themselves online. By creating communities on social media, they find an outlet for their anger and develop an effective system of make-do based on mutual aid and car-sharing. To defuse these tensions, the company is trying to rely on marginal innovations such as humour, entertainment or spaces for co-designing its services.