Luxury Management Excellence Pathway: the elite programme for succeeding in the luxury industry
The luxury sector is a world apart, combining high standards, creativity and strategy. The Luxury Management Excellence Pathway, offered as part of the Master in Management at EDC Paris Business School, is a two-year programme that prepares future managers to master the specific features and demands of this prestigious industry. In partnership with Sup de Luxe, the course also offers the option of a dual degree, a real asset to boost your career.
Programme objectives
This specialisation aims to develop a strategic mindset in tune with the particularities of the luxury sector. You will learn to:
Master the managerial practices specific to this demanding industry.
Build and enhance a luxury brand through a multidisciplinary approach combining marketing, communications and business.
Understand the challenges of contemporary luxury, particularly in relation to sustainable development, digital and omnichannel.
Career opportunities
On completing this programme, graduates can apply for a wide range of key positions in the luxury world, including:
Marketing Manager / Brand Manager : responsible for defining and steering the marketing strategy of a luxury brand, ensuring a strong and consistent image while developing innovative campaigns to reach a demanding clientele.
Development Manager / Group Manager / Product Manager : these profiles lead the launch of new collections, oversee product range management and analyse trends to ensure the brand’s growth and commercial relevance.
Purchasing Manager / Production Manager : they manage supplier relationships, negotiate the best materials and ensure manufacturing quality, while meeting the deadlines and requirements specific to the luxury sector.
Visual Merchandising Manager : an expert in in-store staging, they create spaces that reflect the brand’s universe, captivate customers and showcase products through an aesthetic and strategic presentation.
Press Officer / Public Relations Officer : in charge of external communications, they develop media relations, organise events and ensure the brand’s visibility in specialist and mainstream media.
Events Manager / Brand Director : they orchestrate prestigious events, coordinate communications activities and oversee the brand’s overall image in all markets.
Programme highlights
The Luxury Management Excellence Pathway stands out for its many advantages:
Guest Speaker Conferences : exclusive meetings with emblematic figures from the worlds of luxury, communications and culture, to nurture your network and your inspiration.
Study trip : an international immersion to broaden your vision of the sector and understand the global dynamics of luxury.
Personalised support : a dedicated coach to follow and supervise the Design Management Project, a genuine professional simulation throughout the year.
Dual degree : the possibility of completing a dual course with Sup de Luxe, a mark of excellence and openness.
Tailored pathway : a choice of specialised themes such as Luxury & Sustainable Development, Luxury & Omnichannel, Luxury & Digital, to adapt your studies to your ambitions and to changes in the market.