Certificat “Marketing pour manager”
MANAGEMENT CERTIFICATE PROGRAM LEVEL VIICERTIFICATE PROGRAM IN MANAGEMENT level VII
Introduction
EDC Paris Business School supports you in the acquisition, development or strengthening of your skills, whether you are a local (intermediate) or experienced manager.
We offer short Executive programs in key areas of management in order to gain expertise more quickly, in a constantly evolving economic environment.
Our certification training courses are targeted programs lasting a few days and are aimed at senior executives, managers and functional or operational managers.
They will allow you to develop your strategic capabilities that meet specific needs throughout your professional career: management, finance, strategy, marketing and sales, but also leadership or human resources…
Select the theme that suits you and complete an admission file by clicking on the “Application” tab
TRANSFORM EXPERIENCE INTO HIGH-LEVEL EXPERTISE
Today’s globalized companies are looking for managers capable of questioning themselves and learning to adapt their skills to a constantly changing economic environment.
Our certification programs will allow you to develop your strategic capabilities and your overall vision of the company through numerous themes throughout your professional career: management, finance, strategy, marketing and sales, but also leadership or human resources…
As a member of the ‘Conférence des Grandes Écoles’ (CGE), EDC Paris Business School is the leading business school for entrepreneurship. We offer short programs that meet specific needs in order to gain expertise more quickly.
Join EDC Paris Business School to learn how to manage innovation and change in an ever-evolving business world.
If you seek to acquire the knowledge, skills and confidence to become a true leader, then our school is the right choice for you. We are ready to welcome you.
William Hurst, Dean of EDC Group.
Objectives
→ Diagnose and identify opportunities for developing the product offering
→ Develop the product offering
→ Innovate and promote product or service innovation
THE ASSETS OF THE PROGRAM
→ Obtaining certification, eligible for funding by the CPF
→ Program compatible with a salaried activity for employees, entrepreneurs and people in professional repositioning
→ A training course aimed at executives, entrepreneurs and professionals undergoing professional repositioning
Program
Compact format (100% face-to-face): 7 days (spread over several weeks)
Methodology & prerequisites
→ Teaching methods
- Case studies
- Group work
- Teacher input and facilitation
- Alternating exercises and case studies
The size of each promotion, between 5 and 15 people, allows for strong interaction between participants
Managers and executives who need to master key marketing levers
→ Prerequisites
- 3 years’ higher education and 5 years’ managerial experience
- 5 years’ higher education and 3 years’ professional experience
- Possibility of Validation of Professional Acquired Knowledge (VAP) to reach the required academic level of access.
Monitoring and evaluation
→ Sanction of training
- Certification of the skill block subject to successful completion of the assessment.
- This certification corresponds to the block of skills n°3 “Designing and deploying the company’s or entity’s marketing and sales strategy” in RNCP sheet n° 35112.
- Final evaluation in the form of a practical case / project
Session dates
- Compact format
- October to December 2023
Theme 1 - Strategic Marketing (3 days)
→ Be able to conduct a market analysis in order to make strategic marketing decisions
→ Understand the marketing approach and identify the associated levers of action
→ Implement and use tools to identify market demand
Theme 2 - Operational marketing (3 days)
→ Master the tools and methodology needed to build an effective marketing plan and manage its implementation
→ Understanding how to translate strategy into action: the variables of the mix (product and range – pricing – media and non-media communication – organization of distribution)
Topic 3 - Synthesis & evaluation (1 day)
Appointment or phone call back
APPOINTMENT
Participate in an event
Event
October 2023
Subscribe to
Session and eligibility
Session date
- October 2023
ADMISSION REQUIREMENTS
- Managers and executives who need to master key marketing levers
- Holders of a Bac+3 degree and with at least 5 years’ managerial experience
- Holders of a Bac+5 degree and at least 3 years’ professional experience
- All persons who meet the conditions of the validation of professional experience (VAP)
Registration Procedures
- On-line application form
- CPF eligibility
Registration deadline : the day the program starts except for students requiring a visa (8 weeks before the start of the program).
Training costs
- French or European Union participants: 4,500 Euros*
*Not subject to VAT; does not include insurance, visa, purchase of books and other educational materials, and the subsequent costs related to the learning trip (travel, hotel and food expenses on site)
Training cost
Finance
Are you wondering how to finance your studies? Discover the means put in place by EDC Paris Business School to help you finance your training.
Finance this training course with your CPF!
Contact
Grande Ecole Program Director : Alya Mlaiki
informations@edcparis.edu
Education: Léa Fuxa
informations@edcparis.edu
Admissions:
Didier Jaroussky
didier.jaroussky@edcparis.edu
Referent for disability: Isabelle Fontanella
ifontanella@edcparis.edu
If you have a disability,
→ Find out more
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WHAT OUR STUDENTS SAY ABOUT US
Testimonials
Victoire Hossard
I started a business while studying at EDC Paris Business School. And in parallel, I integrated the Student Entrepreneur Course. This course is a great accompaniment from A to Z on all our business creation.
Christelle Georget
I chose “IE” for its international aspect. I have just returned from an internship with an Australian start-up. There are so many opportunities and markets to seize abroad !
Margaux Lelux
In the 3rd year, I worked, within the framework of my internship, within the Orange External Communication Department, on two major events: the GQ Night Style in the Marais district, and the Euro football organized in France during the summer of 2016.
Adrian Tabone
All the missions carried out were rich of teaching. At the end of the year, I did my internship “Commercial Force” in a Nicolas shop as a Proxy Manager and I gained a lot of autonomy and rigor.
Julien Brassart
I’ve lived in several countries and I speak 4 languages. The choice of EDC Paris Business School was obvious to me because I was looking for a school with an international opening and a course all in English.
Mohamed OUMENKHACHE
A renowned school, which offers the opportunity to discover new horizons even those that seem inaccessible to a student, the opportunity of a professional insertion as an apprentice allowing to integrate the strategic top of the hierarchy.
In addition to the academic framework, a rich associative life is part of the customs, perpetuated by each Edecian.