Master Digital Marketing & Data Analytics
The Digital Marketing & Data Analytics specialisation at EDC Paris trains students to develop effective digital marketing strategies using data.
- BAC+5
- Sept. 2026
- 2 years
- 120 ECTS
- French
- September: starting €11,200
ABOUT
Marketing has undergone a profound transformation. In the digital age, companies are looking for people who can devise, implement and measure high-impact campaigns across all online channels. The Digital Marketing & Data Analytics specialisation of the Grande École Programme at EDC Paris Business School trains agile and connected experts who are ready to drive innovative and effective strategies.
Why choose the Digital Marketing & Data Analytics specialisation?
A specialisation at the heart of today's challenges
Digital and data are at the centre of business transformation. This specialisation allows you to acquire key skills that are in high demand on the market, at the intersection of marketing, technology and analytics.
A performance- and decision-oriented approach
You will learn to measure, analyse and optimise marketing actions using data: acquisition, conversion, loyalty, customer experience, campaign ROI.
A strong professional focus
The specialisation is based on real-life cases, applied projects and work-study programmes, enabling you to quickly develop skills that are directly applicable in the workplace.
Who is this specialisation for?
The Digital Marketing & Data Analytics specialisation is for students in the Grande École Programme who wish to pursue careers in digital marketing, data and sales performance.
It is particularly suited to students who:
· are interested in digital marketing, data and digital tools,
· are comfortable with analysis, figures and technological environments,
· want to combine marketing creativity with analytical rigour,
· want to work in dynamic and innovative environments.
Qualifications and accreditations
Titre RNCP 38062 - DipViGrM - EDC Paris Business School Diploma - Master's Degree
Date of registration: 28-09-2023
Legal name of certifying body: Ministry of Higher Education and Research
KEY INFORMATION ABOUT THE PROGRAMME
OBJECTIVES
The Digital Marketing & Data Analytics specialisation aims to train professionals capable of designing, managing and optimising marketing strategies in a digital and data-driven environment. It enables students to acquire an in-depth understanding of digital marketing levers while developing the ability to analyse and exploit data to inform decision-making.
Students learn to measure the performance of marketing actions, understand customer behaviour and transform data into operational and strategic recommendations. The specialisation thus aims to train managers capable of combining strategic vision, mastery of digital tools and a culture of performance.
PROGRAMME HIGHLIGHTS
The main advantage of the Digital Marketing & Data Analytics specialisation lies in its positioning at the intersection of marketing, data and technology, directly responding to the current needs of businesses. The programme is based on a work-study curriculum that allows for immediate practical application of the lessons learned and rapid skill development.
The teaching combines academic input, mastery of analytical tools and real-world case studies. Classes are taught by lecturers and digital professionals, ensuring a balance between academic rigour and practical expertise. This professional approach enables students to develop a comprehensive and operational understanding of digital marketing, which is highly valued in the job market.
SKILLS DEVELOPED
· Developing and managing digital marketing strategies
· Analysing marketing data and interpreting performance indicators
· Proficiency in analytics and reporting tools
· Managing digital campaigns and optimising customer journeys
· Ability to transform data into strategic recommendations
· Adaptability to digital and technological environments
PROGRAMME
CURRICULUM & PROFESSIONAL EXPERIENCE
The Digital Marketing & Data Analytics specialisation is part of a work-study programme, allowing students to develop solid skills while being fully immersed in the corporate world.
The programme combines academic teaching, applied projects and professional assignments directly related to digital marketing, data and business performance, promoting gradual and consistent skills development.
THE RHYTHM
The programme is organised on a work-study basis, with one week at school and three weeks in a company, a format particularly suited to the constantly evolving digital and data professions.
Core curriculum of the Grande École Programme. Consolidation of fundamentals in management, marketing, strategy and business, essential before entering specialisation.
Introduction to the Digital Marketing & Data Analytics specialisation. Discover the fundamentals of digital marketing, marketing data and analytical tools.
Specialisation: advanced data analytics, digital performance management, campaign optimisation and applied projects closely linked to corporate missions.
The programme culminates in increased involvement in the company and the writing of a final dissertation based on a real-life issue in digital marketing or data analytics. This semester allows students to apply all the skills they have acquired and adopt a data-driven management approach.
Admissions
ADMISSIONS BASED ON QUALIFICATIONS - 4TH YEAR
THE TERMS AND CONDITIONS
Admission based on COMPETITIVE EXAMINATION + motivational interview
The entrance examinations are open to students who are currently pursuing or have obtained a two-year or three-year higher education diploma and wish to enrol in the Grande École Programme at EDC Paris Business School in the third or fourth year.
Contents of the file:
- Application file (in PDF format, provided to candidates by the admissions team)
- Copy of your identity document
- Copy of your most recent diploma
- Certificate of enrolment specifying the diploma you are currently studying for
- Transcripts for the last two years
- CV Career plan letter
- Copy of your baccalaureate diploma
- Baccalaureate transcript Proof of payment of the £50 registration fee (€25 for scholarship recipients) - EDC Paris Business School students are exempt from registration fees.
THE EXAMS
WRITTEN EXAMS + ORAL EXAM
The written exam is conducted remotely. You have the option of taking this exam within 48 hours of receiving your exam notification email.
English written tests
1 hour - Weighting 5
Document analysis: 10 questions Audio analysis: 10 questions Grammar knowledge:
Admission to Year 3: 20 questions
Admission to Year 4: 30 questions
Aptitude test
1 hour - Weighting 5
Numeracy: 10 questionsReasoning: 6 questionsExpression: 6 questionsLogic: 10 questions
During the oral exam, you will meet with your admissions advisor and will need to convince them of the consistency of your academic background, your motivations, and your study and career plans.
Motivational interview
30 minutes - Weighting 5
To apply for the third and fourth years of the Grande École Programme at EDC Paris Business School, please contact the admissions team.
International Admissions
ADMISSIONS BASED ON APPLICATION - 4TH YEAR
TERMS AND CONDITIONS
Admission based on COMPETITIVE EXAMINATION + motivational interview
Contents of the application:
Application form (PDF file provided by the institution),
Identity document
CV
Cover letter (academic and professional plans),
Last two transcripts (minimum)
Copies of diplomas obtained,
Any other documents that may enhance your application (certificates, letters of recommendation, etc.)
Response within 24 hours.
EXAMS
WRITTEN EXAMS + ORAL EXAM
File review
Motivational interview
Language test
Application deadlines may vary depending on the programme start date or the time required to obtain a visa (8 weeks before the start date). Please contact the admissions team if necessary. If you have a disability and would like to join us, you can find more information on our accessibility page.
TUITION FEES
SEPTEMBER
French and European Union students and international students:
4th and 5th year: €11,800 incl. VAT/year*
* fees for the 2025/2026 academic year
FINANCING
Wondering how to finance your studies? Discover the resources available at EDC Paris Business School to help you finance your studies.
YOUR ADMISSION TEAM
Head of Promotion and Admissions Competitions:
Alexandre Skander KLILA
Competition Project Manager :
Justine MORIN
Promotion Officer: Mathieu DA SILVA
CAREER
Our Master's in Management allows you to obtain an RNCP* Level II certification (Level 7 – European classification), equivalent to a five-year higher education degree and/or an official degree awarded by a foreign university.
A network of over 18,500 alumni, including 5,000 business leaders in 71 countries. A strong bond that, for over 20 years, has led more than 300 alumni to become owners of their school. Visit the Force EDC website, our alumni network.
Types of jobs available:
Once you have obtained your degree, a variety of jobs are available. These are jobs that require the supervision of a team or project, such as: SME-SMI managers, business creators, administrative executives, sales executives, management controllers, project managers, accountants, product managers, human resources managers, auditors, marketing managers and corporate relations managers.
ROME code(s):
M1202 - Accounting, auditing and financial control
M1302 - Small and medium-sized enterprise management
M1707 - Commercial strategy
M1705 - Marketing
M1205 - Administrative and financial management
Percentage continuing their studies: 7%
Percentage entering the workforce: 79%
(Class of 2023-2024)
FAQ
Do you have questions about the Master in Management at EDC Paris Business School and the careers it leads to? This FAQ aims to provide clear answers to your questions and guide you in your career choices. Whether you want to specialise in finance, business development or digital marketing, you will find useful information here to help you better understand our programmes and the career opportunities they offer.
STUDENT LIFE
Community involvement and solidarity are at the heart of EDC Paris Business School's educational programme. Students can join one of the school's 13 associations or get involved with a partner association and carry out projects related to the social and non-market economy.
Students choose to join one of the EDC Paris Business School associations (Student Union, Sports Union, EDC Gala, Entrepreneurs' Club, etc.).