Master's Degree in Marketing & Communication Customer Experience
The Marketing & Communication – Customer Experience specialisation at EDC Paris trains managers to lead marketing and communication strategies focused on customer experience.
- BAC+5
- Sept. 2026
- 2 years
- 120 ECTS
- French
- September: starting €11,200
ABOUT
In an environment where brands operate in highly competitive and omnichannel environments, marketing and communication play a key role in creating value and differentiation. Today's companies are looking for people who can understand customer expectations, build consistent brand strategies and design engaging and sustainable customer experiences.
The Marketing & Communication – Customer Experience specialisation of the EDC Paris Grande École Programme trains managers to develop and implement customer-centric marketing and communication strategies, integrating brand, customer journey and overall experience issues.
Why choose the Marketing & Communication – Customer Experience specialisation?
Choosing this specialisation means preparing for strategic and creative roles at the heart of the relationship between brands and their audiences. The programme provides a comprehensive overview of marketing and communication, while developing specific expertise in customer experience, which has become a major driver of loyalty and performance.
The specialisation offers a balance between strategic thinking, creativity and operational implementation, enabling students to master both brand image building and the management of communication systems and customer journeys.
Who is this specialisation for?
The Marketing & Communication – Customer Experience specialisation is for students in the Grande École Programme who wish to pursue careers in marketing, communication, branding and customer experience.
It is particularly suited to students who:
· are interested in marketing, communication and consumer behaviour,
· are sensitive to issues relating to branding, image and customer relations,
· demonstrate creativity, curiosity and analytical skills,
· wish to develop their careers in dynamic, omnichannel and customer-oriented environments.
Qualifications and accreditations
Titre RNCP 38062 - DipViGrM - EDC Paris Business School Diploma - Master's Degree
Date of registration: 28-09-2023
Legal name of certifying body: Ministry of Higher Education and Research
KEY INFORMATION ABOUT THE PROGRAMME
OBJECTIVES
The specialisation aims to train students to design and implement customer-centric marketing and communication strategies. The programme aims to develop a deep understanding of customer expectations, communication levers and omnichannel journeys.
Students learn how to build strong brands, manage consistent communication systems and create distinctive customer experiences, from acquisition to loyalty.
PROGRAMME HIGHLIGHTS
The specialisation stands out for its focus on customer experience, at the intersection of marketing, communication and brand strategy. Teaching is based on case studies, applied projects and scenarios inspired by real business issues.
The work-study programme allows for continuous professional immersion and immediate application of the concepts covered in class. Courses are taught by lecturers and marketing and communication professionals, ensuring a balance between academic rigour and practical expertise.
SKILLS DEVELOPED
· Development of marketing and communication strategies
· Analysis of customer behaviour and consumer journeys
· Building and managing the customer experience
· Brand image and communication management
· Design of omnichannel systems
· Ability to analyse, recommend and manage marketing actions
· Creativity, strategic thinking and customer focus
PROGRAMME
CURRICULUM & PROFESSIONAL EXPERIENCE
The Marketing & Communication – Customer Experience specialisation is part of a work-study programme, allowing students to develop solid marketing skills while being fully immersed in a corporate environment.
The programme combines academic teaching, marketing projects, case studies and professional experience in marketing, communication, brand or customer experience departments, promoting the gradual development of directly applicable skills.
THE RHYTHM
The programme is organised on a work-study basis, with one week at school and three weeks in a company, a format particularly suited to marketing and communication professions, which require responsiveness, creativity and a keen understanding of customer expectations.
Core curriculum of the Grande École Programme. Consolidation of fundamentals in management, marketing, strategy and business.
Enrolment in the Marketing & Communication – Customer Experience specialisation. Learning the fundamentals of marketing, communication and customer experience, with initial practical application in a business setting.
In-depth training in brand strategy, communication and customer experience management. The course content is closely linked to the tasks assigned within the company.
Completion of the programme with increased involvement in the company and the writing of a final dissertation based on a real-life issue in marketing, communication or customer experience.
The Master in few figures
ADMISSIONS
ADMISSIONS BASED ON QUALIFICATIONS - 4TH YEAR
THE TERMS AND CONDITIONS
Admission based on COMPETITIVE EXAMINATION + motivational interview
The entrance examinations are open to students who are currently pursuing or have obtained a two-year or three-year higher education diploma and wish to enrol in the Grande École Programme at EDC Paris Business School in the third or fourth year.
Contents of the file:
- Application file (in PDF format, provided to candidates by the admissions team)
- Copy of your identity document
- Copy of your most recent diploma
- Certificate of enrolment specifying the diploma you are currently studying for
- Transcripts for the last two years
- CV Career plan letter
- Copy of your baccalaureate diploma
- Baccalaureate transcript Proof of payment of the £50 registration fee (€25 for scholarship recipients) - EDC Paris Business School students are exempt from registration fees.
THE EXAMS
WRITTEN EXAMS + ORAL EXAM
The written exam is conducted remotely. You have the option of taking this exam within 48 hours of receiving your exam notification email.
English written tests
1 hour - Weighting 5
Document analysis: 10 questions Audio analysis: 10 questions Grammar knowledge:
Admission to Year 3: 20 questions
Admission to Year 4: 30 questions
Aptitude test
1 hour - Weighting 5
Numeracy: 10 questionsReasoning: 6 questionsExpression: 6 questionsLogic: 10 questions
During the oral exam, you will meet with your admissions advisor and will need to convince them of the consistency of your academic background, your motivations, and your study and career plans.
Motivational interview
30 minutes - Weighting 5
To apply for the third and fourth years of the Grande École Programme at EDC Paris Business School, please contact the admissions team.
INTERNATIONAL ADMISSIONS
ADMISSIONS BASED ON APPLICATION - 4TH YEAR
TERMS AND CONDITIONS
Admission based on COMPETITIVE EXAMINATION + motivational interview
Contents of the application:
Application form (PDF file provided by the institution),
Identity document
CV
Cover letter (academic and professional plans),
Last two transcripts (minimum)
Copies of diplomas obtained,
Any other documents that may enhance your application (certificates, letters of recommendation, etc.)
Response within 24 hours.
EXAMS
WRITTEN EXAMS + ORAL EXAM
File review
Motivational interview
Language test
Application deadlines may vary depending on the programme start date or the time required to obtain a visa (8 weeks before the start date). Please contact the admissions team if necessary. If you have a disability and would like to join us, you can find more information on our accessibility page.
TUITION FEES
SEPTEMBER
French and European Union students and international students:
4th and 5th year: €11,800 incl. VAT/year*
* fees for the 2025/2026 academic year
FINANCING
Wondering how to finance your studies? Discover the resources available at EDC Paris Business School to help you finance your studies.
YOUR ADMISSION TEAM
Head of Promotion and Admissions Competitions:
Alexandre Skander KLILA
Competition Project Manager :
Justine MORIN
Promotion Officer: Mathieu DA SILVA
CAREER
Our Master's in Management allows you to obtain an RNCP* Level II certification (Level 7 – European classification), equivalent to a five-year higher education degree and/or an official degree awarded by a foreign university.
A network of over 18,500 alumni, including 5,000 business leaders in 71 countries. A strong bond that, for over 20 years, has led more than 300 alumni to become owners of their school. Visit the Force EDC website, our alumni network.
Types of jobs available:
Once you have obtained your degree, a variety of jobs are available. These are jobs that require the supervision of a team or project, such as: SME-SMI managers, business creators, administrative executives, sales executives, management controllers, project managers, accountants, product managers, human resources managers, auditors, marketing managers and corporate relations managers.
ROME code(s):
M1202 - Accounting, auditing and financial control
M1302 - Small and medium-sized enterprise management
M1707 - Commercial strategy
M1705 - Marketing
M1205 - Administrative and financial management
Percentage continuing their studies: 7%
Percentage entering the workforce: 79%
(Class of 2023-2024)
FAQ
Do you have questions about the Master in Management at EDC Paris Business School and the careers it leads to? This FAQ aims to provide clear answers to your questions and guide you in your career choices. Whether you want to specialise in finance, business development or digital marketing, you will find useful information here to help you better understand our programmes and the career opportunities they offer.
STUDENT LIFE
Community involvement and solidarity are at the heart of EDC Paris Business School's educational programme. Students can join one of the school's 13 associations or get involved with a partner association and carry out projects related to the social and non-market economy.
Students choose to join one of the EDC Paris Business School associations (Student Union, Sports Union, EDC Gala, Entrepreneurs' Club, etc.).