IDIR Brahim
Imagen
Assistant Professor
Assistant Professor
Status: Assistant Professor in Marketing
Department: Marketing
Research area: Loyalty programs and CSR
Courses taught: Strategic marketing, Communication strategy, Consumer behavior, and Advanced market research.
Articles:
1- Idir, B. (2024). What are the sources of inequality in loyalty programs? Research in Management Sciences, 164(5), 125-146.
2- Idir, B. (2022). The impact of perceived benefits of loyalty programs on brand loyalty: the mediating role of program loyalty. Research in Management Sciences, 150(3), 85-112.