HASNI Muhammad Junaid Shahid
Associate Professor
Associate Professor
Online profiles:
LinkedIn | ResearchGate | Google Scholar | Scopus
Title: Associate Professor
Department: Marketing
Degree and specialization:
Ph.D. in Economics and Management (Specialization in Marketing) – University of Trento (Italy)
Short Biography:
Dr. Muhammad Junaid Shahid Hasni is an Associate Professor of Marketing at EDC Paris Business School (France). He previously served as a Postdoctoral Research Fellow and Adjunct Lecturer at the University of Trento (Italy). He has also been a Visiting Research Fellow at the University of Agder (Norway) and the University of Helsinki (Finland). He has extensive teaching experience at undergraduate, and master's levels, covering courses in marketing, strategy, consumer behaviour, branding, international business, and research methods.
His research focuses on consumer behaviour, Consumer psychology, Transformative Service Research, Branding, Food consumption and Anti-consumption, Sustainability, Health-related consumer decision-making, and Marketing strategy. His research work has been published in leading international journals across marketing, psychology, and consumer research. He has presented his research work in top-tier conferences of the Marketing and Management disciplines, including the Academy of Marketing, American Marketing Association, European Academy of Management, and British Academy of Management.
He is also serving on the editorial teams of several international academic journals, such as the British Food Journal, and member of the Service research community “ServCollab.” His research has received international recognition, including the “Best Emerging Topic Award” from the Journal of Services Marketing.
Publications:
1. Hasni, M. J. S., Mittone, L., and Savadori, L. (2026). “The Conditional Effectiveness of Nutri-Score Labels: Engaging System 2 Processing in Consumer Food Choices.” Journal of Experimental Psychology: Applied (FNEGE: 1, ABS: 4)
2. Della Lucia M., Lazic, S., Hasni, M. J. S., and Santini, E. (2025). “Human Thriving through Decent Work: A Multi-Theoretical Framework.” Journal of Services Marketing. (FNEGE: 3, ABS: 2) (Journal of Services Marketing Best Emerging Topic Award-winning article).
3. Rafi, A., Roy, S. K., Rehman, M. A., and Hasni, M. J. S. (2025). “Impact of multidimensional presence on user well-being in metaverse communities.” Decision Support Systems. (FNEGE: 2, ABS: 3)
4. Hasni, M. J. S., Santini, E., Della Lucia M., and Sacchetti, S. (2025). “Transformative Service Research for Human Wellbeing: Contextual Challenges, Place-Based Framework, and SDGs.” Journal of Services Marketing. (FNEGE: 3, ABS: 2)
5. Hasni, M. J. S., Konuk, F. A., and Otterbring, T. (2024). “Anxious Altruism: Virtue Signaling Mediates the Impact of Attachment Style on Consumers’ Green Purchase Behavior and Prosocial Responses.” Journal of Business Ethics. (FNEGE: 1, ABS: 3)
6. Malodia, S., Dhir, A., Hasni, M. J. S., and Srivastava, S. (2023). “Field experiments in marketing research: a systematic methodological review.” European Journal of Marketing. (FNEGE: 2, ABS: 3)
Editorial Roles:
1. Scientific Editor, Social Sciences & Humanities Open (Elsevier Publisher)
2. Editorial Assistant, British Food Journal (Wiley Publisher)