VINÇOTTE Edouard

Assistant Professor

Department: Marketing

Qualifications and specialisation: PhD in Management Sciences, Paris Dauphine University, PSL

Research areas: Service co-production, serious games, service marketing, healthcare co-production, management

Courses taught: Digital Marketing. Strategic Marketing, CSR.

Selected publications:

Vinçotte E, Minchella D, Joffre C. (2023) ‘Humanising hospital care for children through a serious game: an analysis by scripts’ Revue Management et Avenir.
Khelladi I; Castellano, S; Vinçotte, E. (2023) ‘Serious games as a social innovation: An application to social intrapreneurship in the healthcare sector’ International Journal of Entrepreneurial Behaviour & Research.
Minchella D, Vinçotte E (2021), ‘Outsourcing reception services in companies: the issue of expectations in a multi-party relationship’ Gestion 2000, vol. 38, no. 2/2021, pp. 115-134 (FNEGE: 4, HCERES: C).