EDC Paris Business School announces the appointment of Florence Magnaschi as Marketing and Communications Director
This appointment comes as the institution enters a phase of accelerated development. Against a backdrop of profound transformation in higher education, EDC Paris Business School intends to strengthen its visibility, assert its position as a leading entrepreneurial school and support the evolution of its teaching model in close alignment with the expectations of companies and new generations.
With more than 15 years of experience in marketing, communication and brand development, particularly in the continuing education, publishing and higher education sectors, Florence Magnaschi joined the School last May after holding several management positions in international environments.
A graduate of Grenoble École de Management and holder of an MBA from Southern Illinois University (United States), she has notably led brand, acquisition and engagement strategies for fast-growing organisations.
At EDC Paris Business School, her mission will be to support the School's development ambitions, strengthen its appeal to students, companies and partners, and boost its reputation in France and internationally.
Her roadmap will focus on three priorities:
Consolidating the EDC brand and raising its profile among all its audiences: applicants, students, alumni, partner companies and institutions;
Asserting a distinctive positioning based on entrepreneurial spirit, innovation, tech, artificial intelligence and international openness;
Supporting the School's transformation and its growth ambitions in an increasingly competitive environment.
“Joining EDC Paris Business School is a particularly exciting opportunity. The School has rare strengths: 75 years of history, an entrepreneurial signature, a network of 20,000 alumni and the backing of a leading international group, Planeta Formación y Universidades. My ambition is to make the EDC brand a driver of growth and differentiation, serving the School's development and the success of its students,” says Florence Magnaschi, Marketing and Communications Director of EDC Paris Business School.
“Higher education is undergoing a profound transformation today. To strengthen its appeal and assert its uniqueness, EDC must rely on a strong, consistent and visible brand. Florence's solid experience and her understanding of visibility and attractiveness issues are valuable assets in supporting the School's next stages of development,” says Antoine Veniard, Director of EDC Paris Business School.