BENHISSI Maali

–Status: Assistant Professor

– Department: Marketing

– Diplomas and specializations : Master’s degree in marketing research; Doctorate in management science (marketing) from the University of Lille

– Research fields : Consumer behavior, customer experience, communication, digital marketing

– Courses taught : Consumer behavior, customer relationship management, customer experience, communication strategy, direct and digital marketing

– Selected publications : Benhissi, M., Lao, A., 2020. Towards a better understanding of deferred purchase and impulse purchase behavior of a discounted product: proposal of a conceptual model. Management Avenir, 119(5). 87-107