Overview
Founded by Cartier in 1990, the Institut Supérieur de Marketing du Luxe is the only training in the world wanted and supervised by professionals in the sector.
Since its creation, the school has been an undeniable success.
First in the rankings of training courses preparing for luxury positions, its programs are references in France and abroad.
For 30 years, Sup de Luxe has been a Cartier Chair that welcomes over than 300 students from all over the world every year.
To succeed in the sector, young managers must have a perfect knowledge of its codes, techniques and marketing, and its specific applications to the international distribution of luxury products. They must understand that luxury is a world of permanent creativity, which they must know how to nurture in the respect of tradition.
Objectives
Sup de Luxe has set as its main objectives :
- To build a pool of young managers for all the sector's businesses, in close collaboration with the brands
- Defend the values of luxury by animating and enriching an observatory and a research and study centre of international reference on luxury: Sup de Luxe Lab
- Provide a broad general culture of this sector by regularly publishing books
Discover our programs
The Luxury Bachelor brings the essential knowledge of luxury marketing and prepares for the trades of commerce. 3 years of diploma training that can also be the ideal springboard for Sup de Luxe MBAs.
Ranked number 1 for 30 years and recognized as the best training for and by the sector, the MBA Luxury Brand Marketing and International Management is a comprehensive training designed by professionals and specialists in activity. Some courses may be in english. Missions and cases entrusted by the companies allow the students to put into practice the knowledge acquired during the courses.
The MSc Global - Luxury Brand Management has been developed in close collaboration with companies in the luxury sector. Courses are reassessed and adjusted in line with prevailing economic and strategic issues – and those of the future. 
The MSc Global - Luxury Brand Management has been developed in close collaboration with companies in the luxury sector. Courses are reassessed and adjusted in line with prevailing economic and strategic issues – and those of the future.
Program
1st year
Semester 1
- Ethics and corporate social responsibility
- Entrepreneurship ecosystem
- Corporate finance
- Strategic diagnosis
- Management information system and project management
- Self-actualization
- International finance and risk management
- End of studies thesis
- Career development
Semester 2
- Digitization
- Organization of a global event
- Marketing strategy
- Merchandising
- Communication plan
- Advanced law for international organizations
2nd Year
In depth expertise in business management
- Accounting control, reporting and budgeting
- Corporate financial management
- Global international strategy
- Global business policy
Luxury marketing management
- Consumer analysis and consumer behavior; market research
- Product policy and management
- Brand management
- International distribution systems
- Communication and advertising
- Social networks and digital marketing
Luxury retailing and merchandising
- Basic retailing economics and management
- Store location and concept development
- Merchandising and visual merchandising
Management of creation
- Art management and specificities
- Design management and managing the creative team
- Introduction to product design and communication design
Luxury talent management
- Organizational development
- Talent management
- Executive careers in luxury
Manufacturing, supply chain and procurement. Logistics
- Worldwide procurement sources
- Quality management
- Logistics, supply chain and planning processes
Luxury legal issues
- Brand registration and intellectual property. Contract negotiation and follow up
Sectorial analysis
- Perfumes and cosmetics
- Jewellery and watches
- Fashion management
- Wine and spirits
- Hospitality management
- The challenges of the Chinese market
- Opportunities in other energy markets
- The place of other BRICS markets
Admissions:
- Bac+3 or Bac+4 for entry into the 2nd year
- Good level of English required
- On file and individual interview
Our Master of Science Fashion & Luxury Business offers you industry-tailor made management courses and specialized courses in fashion and experience management, field projects, and advanced seminars.
The MSc Fashion and Luxury business is designed for students who wish to specialize and undertake in-depth studies to prepare themselves at a high level for the ever-changing demands of the fashion and luxury industries.
Program
1st year
Semester 1
- Ethics and corporate social responsibility
- Entrepreneurship ecosystem
- Corporate finance
- Strategic diagnosis
- Management information system and project management
- Self-actualization
- International finance and risk management
- End of studies thesis
- Career development
Semester 2
- Digitization of the international luxury world
- Organization of a global luxury event
- Marketing strategy
- Merchandising
- Communication plan
- Advanced law for international organizations
2nd Year
3 types of courses:
- Industry tailor-made management courses: 6 courses
- Fashion and Luxury industry: 7 courses
- Personal and Career development: 3 courses
Program
Understanding Global landscape of the luxury industry
- Foundations of luxury
- Characteristics of luxury companies
- International market trends and international growth of luxury companies
- Designing luxury strategies
- Executing luxury strategies
- Structuring and managing the luxury value chain
- Digital strategies
- Catching new opportunities and developing new business models
Mastering Business Models in Fashion & Luxury Business
- Country models in fashion
- The fashion process and timeline, the fashion pipeline
- Business models in fashion and luxury
- Understanding of the fashion industry segments
- Sustainability and digitalization of the fashion value chain
Managing legal & regulatory issues in the luxury business
- Intellectual Property /Trademark
- Product licensing, contracts and control of brand image
- Combating counterfeit and parallel imports
- International regulatory and tax environment
Understanding Sociology & history of fashion
- Fashion Sociology
- Cultural framework to understand fashion
Defining Fashion & Luxury Branding strategy
- “Luxury Branding Fundamentals”
- Luxury & fashion Brand Management
- “Communication in Luxury Branding”
Managing Corporate Finance & Performance in the Fashion and Luxury industry
- Financial analysis & diagnosis of Fashion companies
- Value drivers of Fashion companies
- ROCE
- Investment appraisal
- Profitability analysis
- Cost Structure analysis (variable /fixes)
- How to impact key operational decision-making
- ABC
- Budgeting
- Balanced Scorecard within the fashion industry
Managing Digital Marketing & E-commerce in the Fashion business
- Fashion E-commerce and E-business evolution
- Fashion E-commerce Marketplace
- Fashion Luxury Marketing Research & Communications in a digital context
- Developing a Fashion B2C E-commerce Strategy
- Strategic digital marketing decisions in the fashion business
- New trends in Digital marketing within the fashion business
French as a foreign language
Personal & Career development
- CV & Cover letter writing
- Job search Techniques
- Presentation techniques
- Personal branding on social media
- Orientation sessions
- Transactional analysis
- MBTI or equivalent
Company visits & Seminars
- On site visits
- Fashion Company visits
- Testimonies
- Workshops
Research methods
- The nature and scope of research
- The research process at postgraduate level
- Designing a research project
- Formulating the research question and hypothesis
- Critically reviewing the literature
- Appraising research philosophies, approaches and strategies
- Conducting primary research: interviews and focus groups, observations, surveys
- Tools & techniques
Designing Fashion and luxury marketing strategies
- Luxury & Fashion Marketing
- Luxury & Fashion communication strategies
Mastering specificities of the (luxury) fashion product
- Crafting the fashion product
- Trending the Fashion Product
- Use of fabric and materials in garment-making, fabrics knowledge
- Pattern making and cutting
Managing communication & key events in the fashion business
- Introduction to event communication business
- Managing events for fashion & luxury brands
- Events at the heart of fashion Communication
- Key steps to plan, produce and organize an event
- history and evolution of fashion shows
- Discovering backstage
- Focus on production companies & model agencies
- Keys success factors and challenges for fashion shows
Managing a Fashion point of sales in a multichannel perspective
- Operating a retail business in the fashion business
- E-Retail & Fashion Business
- Operating a wholesale business in the fashion business
- The concept of Wholetail.
- Introduction to fmerchandising strategy & tools
- Visual Merchandising & Experiential retail in the luxury fashion business
Managing Purchasing & supply chain in the fashion business
- Building a strategic framework to analyze supply chains in the fashion business
- Designing the supply chain networks
- Planning & coordinating demand & supply
- Planning & Managing Inventories
- Designing and planning Transportation networks
- SCM and Information technology
Admissions:
- Bac+3 or Bac+4 for entry into the 2nd year
- Good level of English required
- On file and individual interview
The MSc Food and Wine International Management is designed to enable you to apprehend, understand and master the specific universe of the gourmet food industry and its current evolutions.
Program
1st year
Semester 1
- Ethics and corporate social responsibility
- Entrepreneurship ecosystem
- Corporate finance
- Strategic diagnosis
- Management information system and project management
- Self-actualization
- International finance and risk management
- End of studies thesis
- Career development
Semester 2
- Digitization of the international luxury world
- Organization of a global luxury event
- Marketing strategy
- Merchandising
- Communication plan
- Advanced law for international organizations
2nd year
3 types of courses:
- Management courses applied to Wine, food and gastronomy industries
- Wine, food and gastronomy industry courses
- Personal and Career development
Economic and environmental realities of gastronomy
To give a cultural, social and economic approach to food production and consumption in history and in the world.
- Weight of food industries in the world (by sector and country)
- Presentation of sector activities (oenology, food industries ...)
- Main players in the sector worldwide
- Cultures and tastes / national traditions and standardization of tastes
- French identity: history of the terroir and typical products
- Gastronomic tourism, literature and gastronomic press, food iconography
- French regional kitchens
- French wines
- Wines and alcohols of the world
- World cuisines (China, Italy, Japan, Spain, Brazil, India etc.)
Strategy and development of gastronomic companies
- To master the techniques and know-how necessary for the good development of gastronomic companies and the export of their products.
- Manage with a strategic vision of international business
- Learn strategies for conquering foreign or global markets
- Strategy of gastronomic companies
- Marketing and merchandising of gastronomic products
- Distribution of gastronomic products
- Consumers and customers
- New Experiential Places
- Sale of gastronomic products
- International trade of gastronomic products
- Logistics and transport of gastronomic products
- The quality
- Communication and advertising of gastronomic products
- Study of the competition
Legal and financial framework of gastronomic companies
- Law
- To give future managers the necessary legal knowledge by insisting on the specific requirements of the sector, particularly because of health rules and counterfeiting.
- Management / Finance
- Understand and master the different financial aspects of the company
Grands Témoins Conferences
- Meetings with experts and professionals who come to tell their experiences: top chefs, CEOs, journalists, entrepreneurs, headhunters, etc. (see presentation)
Seminars
- Around gastronomic and oenological products, visits of production units, trade shows, study trip in the region ... (see presentation)
Missions
- Missions entrusted by companies in the sector
- Case studies (strategy, marketing, export...)
Business case freely chosen by the student but framed with methodological bases
- Around a problematic of a sector or a project of creation or development of a company.
The online MBA Luxury Management in the Digital Age trains professionals to provide a vision of change and adaptation to the new socioeconomic environment within companies in the luxury sector.
Sup de Luxe, propose un summer program sur la découverte des stratégies évolutives du secteur des marques et maisons et sur la créativité comme un enjeu crucial dans l’évolution et la pérennité des marques de luxe/du business du luxe.
Admissions
The Master of Science M.Sc In and MSc Sup de Luxe are references in France and abroad in the field of luxury management.
Luxury Bachelor
The Luxury Bachelor brings the essential knowledge of luxury marketing and prepares for the trades of commerce. 3 years of diploma training that can also be the ideal springboard for Sup de Luxe MBAs.
MBA Luxury Brand Marketing and International Management
Ranked number 1 for 30 years and recognized as the best training for and by the sector, the MBA Luxury Brand Marketing and International Management is a comprehensive training designed by professionals and specialists in activity. Some courses may be in english. Missions and cases entrusted by the companies allow the students to put into practice the knowledge acquired during the courses.
MSc Global - Luxury Brand Management
The MSc Global - Luxury Brand Management has been developed in close collaboration with companies in the luxury sector. Courses are reassessed and adjusted in line with prevailing economic and strategic issues – and those of the future.
MSc - Master of Science Fashion & Luxury Business
The MSc Fashion and Luxury business is designed for students who wish to specialize and undertake in-depth studies to prepare themselves at a high level for the ever-changing demands of the fashion and luxury industries.
M.Sc Food and Wine International Management
The MSc Food and Wine International Management is designed to enable you to apprehend, understand and master the specific universe of the gourmet food industry and its current evolutions.
MBA Online - Luxury Management in the Digital Age
The online MBA Luxury Management in the Digital Age trains professionals to provide a vision of change and adaptation to the new socioeconomic environment within companies in the luxury sector.
Summer Program
Sup de Luxe, propose un summer program sur la découverte des stratégies évolutives du secteur des marques et maisons et sur la créativité comme un enjeu crucial dans l’évolution et la pérennité des marques de luxe/du business du luxe.
Employability
Sup de Luxe provides keys to the luxury universe through a series of unique opportunities:
- An exclusive program constantly in touch with the sector’s needs.
- A unique method of teaching provided by brand-name professionals and houses.
- Weekly contact with decision-makers in the luxury world.
- Visits to companies, professional trade fairs, creative workshops, production centers, logistical hubs, etc.
- Seminars in France and abroad.
- Interviews with recruitment agencies and human resource directors.
- Opportunities of meeting the press and other media.
- Regular access to a network of 3000 graduates occupying high-level jobs in luxury companies.
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