What are the most sought-after jobs in digital marketing?
In 2025, digital marketing is more than ever a strategic lever for companies. With the meteoric evolution of technologies - artificial intelligence, data, automation - the sector's professions are undergoing profound transformation.
To remain competitive, brands need to rely on experts capable of mastering these tools and adapting their strategy in real time. The mastery of specific skills, such as SEO, marketing automation or data analysis, thus becomes essential to capture consumers' attention and generate growth.
The must-have jobs in digital marketing in 2024
Digital marketing professions are in high demand, driven by the digital transformation of companies. Among the most sought-after profiles are experts in SEO (search engine optimization), SEA (search engine advertising), content marketing and social media management, as well as specialists in growth hacking, CRM and email automation.
These functions play a key role in customer acquisition, loyalty and engagement. The rise of data and analysis tools is also driving recruiters to look for hybrid profiles, both creative and technical. The rise of e-commerce, social platforms and AI explains much of this evolution: companies need talent capable of optimizing every point of contact with their audiences in a constantly changing digital environment.
Growth hacking: a key digital marketing profession
Growth Hacking is a marketing approach focused on rapid, sustainable business growth, based on experimentation, data analysis and continuous optimization. The aim: to identify the most effective levers for acquiring, converting and retaining users, all with an often limited budget.
The growth hacker constantly tests different strategies using tools such as A/B testing, conversion tunnels, behavioral tracking and marketing automation. He uses platforms such as Google Analytics, Hotjar, Zapier or HubSpot to analyze data and adjust his actions in real time.
In a context where competition is fierce and agility is key, this skill has become essential for companies, especially startups, looking to scale rapidly. Growth Hacking enables you to make decisions based on concrete results, while maximizing the effectiveness of your marketing campaigns.
The importance of CRO (Conversion Rate Optimization) in digital marketing professions
CRO stands for Conversion Rate Optimization. It's a strategic process designed to improve the performance of a website or application by encouraging as many visitors as possible to carry out a key action: purchase, registration, request for quote, etc.
The CRO specialist analyzes user behavior using tools such as Google Analytics, Hotjar or AB Tasty, then identifies the obstacles to conversion. He sets up A/B tests, adjusts clickstreams, simplifies forms, improves calls to action and reworks ergonomics to make the experience more fluid and persuasive.
A good CRO has a direct impact on profitability: by converting more visitors into customers, it enables companies to maximize their revenues without necessarily increasing their acquisition budget. It's a powerful lever for boosting digital performance.
Other key digital marketing professions
The SEO specialist is essential for improving a site's visibility on search engines organically, while the SEA specialist manages paid advertising campaigns to rapidly generate qualified traffic.
The Social Media Manager steers strategy on social networks, creating links between the brand and its communities. The Content Manager designs and supervises content (articles, videos, newsletters) to feed the communication strategy and reinforce the brand image.
The Data Analyst Marketing transforms data into insights to guide strategic decisions. The UX/UI Designer designs intuitive, pleasant interfaces to enhance the user experience. Marketing Automation Specialists set up automated scenarios to personalize customer relations on a large scale.
Lastly, the Chief Digital Officer (CDO) plays a cross-functional role in steering the company's digital transformation, in conjunction with the marketing, IT and product teams. These professions, combining technical expertise, creativity and strategic sense, have become indispensable in an increasingly complex and competitive digital ecosystem.
Why are these professions so sought-after?
Brands today need to be present on multiple channels, adapting to consumers' online behaviors and optimizing every interaction to stay competitive.
Against this backdrop, companies are looking for profiles capable of generating tangible results, thanks to their expertise in tools and technologies such as advertising platforms, automation solutions, CRM, analytics, generative AI and data visualization. Professions such as SEO, SEA, marketing automation, CRO and data analysis meet a growing need for agility, performance and personalization.
Demand is therefore exploding for professionals who are both technical and strategic, and capable of adapting quickly to changing tools. Those who master these skills become real assets for organizations seeking sustainable growth and digital innovation.
How do I train for a career in digital marketing?
To enter the digital professions, a wide range of training courses are available: free MOOCs (OpenClassrooms, Coursera), recognized certifications (Google, HubSpot, Meta), as well as specialized schools such as HETIC, EEMI or state digital schools.
Key skills to be developed include mastery of web tools (CMS, Google Analytics, SEO/SEA), a good digital culture, a grounding in UX/UI design and project management.
To perfect your skills, think about business podcasts (Le Super Daily, Growth Makers), specialized newsletters (Marketing Flow, BDM) and online communities (Slack, Discord, LinkedIn). Curiosity and self-training are your best assets!
The essential skills needed to excel in these professions
Digital professions require a balance between technical and soft skills. Among the most sought-after: data analysis to drive performance, project management to coordinate teams, creativity to imagine differentiating content, and mastery of digital tools (CMS, CRM, analytics suites and design).
But beyond know-how, recruiters value a results-oriented approach: you need to know how to test, measure and optimize. Innovation is also essential to stand out in a constantly evolving ecosystem. In short, we expect you to be agile, curious and always on the lookout.
The future of digital marketing - Future trends in the sector's professions
Digital marketing is evolving at high speed, driven by major technological trends. Artificial intelligence is transforming the way we analyze data, personalize content and automate campaigns. Chatbots and virtual assistants are becoming essential tools for enhancing the customer experience.
Augmented reality enriches product interaction, particularly in fashion, luxury goods and home decoration. Last but not least, omnichannel marketing is making its mark, forcing brands to create fluid, coherent pathways across all points of contact.
To stay competitive, it's essential to acquire skills in data marketing, generative AI, automation, UX design and cross-channel content strategy. The key? Continuous training and experimentation.
FAQ
What are the best-paid jobs in digital marketing?
Top earners include Head of Digital, Senior Growth Hacker, Data Analyst/Scientist, Traffic Manager and experienced SEO/SEA Consultant. Salaries rise with experience, measurable business impact and mastery of data and performance tools.
What skills do you need to become a Growth Hacker?
A Growth Hacker must combine curiosity, creativity and analytical rigor. They master tracking tools (Google Analytics, Hotjar), automation tools (Zapier, PhantomBuster), A/B testing techniques, SEO/SEA, paid campaigns, and code bases (HTML, JavaScript). The goal: test fast, scale what works, abandon the rest.
How to become an SEO specialist
You need to understand how search engines work, and know how to optimize content (on- page SEO), site structure (technical) and popularity (backlinks). Tools such as SEMrush, Ahrefs or Screaming Frog are essential. Numerous MOOCs and specialized blogs (Abondance, Moz, Neil Patel) are available to help you improve your skills.
What's the difference between a Digital Manager and a Digital Marketing Manager?
The Digital Manager has a more cross-functional vision: he/she steers the digital transformation, coordinating tools, data and UX, sometimes in conjunction with IT. The Digital Marketing Manager focuses more on campaigns (SEO, SEA, social media, emailing, CRM), with one objective: to generate traffic and conversions.
Why are companies investing so heavily in digital marketing?
Because digital allows for fine-tuned targeting, real-time effectiveness measurement and rapid campaign adaptation. It offers a clearer ROI than traditional media, while promoting engagement, loyalty and personalization. In the age of the all-connected, it's an indispensable growth lever.