MBA Luxury Brand Marketing and International Management
BAC +5INITIAL AND ENGLISH COURSE
About
This programme is developed in partnership with Sup de Luxe
A program ranked number 1 for 30 years and recognized as the best training for and by the sector, the MBA Luxury Brand Marketing and International Management is a bilingual training (some courses are in English) that takes place over one or two years. Assignments and case studies from firms give students an opportunity to put the knowledge acquired during lessons into practice.
This program delivers the Degree of Marketing and Sales Manager in luxury products and services, registered in the RNCP** by decree on 26/01/2022, NSF code 312m – level 7 professional certification.
** The awarding of the RNCP certificate is the responsibility of the certifier and is subject to a specific process.
LEARNING Objectives
→ Learning to manage a project
→ Become familiar with new and innovative methods
→ Work in a professional and demanding manner
→ Developing team building
Career opportunities
→ Marketing Manager
→ Development Manager or Group Leader
→ Brand or Product Manager
→ Head of Sector or Head of Department
→ Purchasing Manager
→ Production Manager
→ Visual merchandising manager
→ Press Officer
→ Public Relations, Event Manager
→ Brand Director
Tuition fees
→ September 2023 : Master 1 et 2 : 32 000 € / Master 2 : 18 500€
Master FOOD & WINE INTERNATIONAL MANAGEMENT
Program
1st year
→ General and sectoral luxury culture
→ Fundamentals of luxury marketing
→ Luxury brand communication
→ Business fundamentals
→ Operations management
→ Team management
→ Personal development
→ Foreign languages
→ Annual project
→ 6 month internship
2nd year
→ Geopolitics / geostrategy
→ Competitive strategies in the luxury industry
→ Identity and Communication
→ Trend analysis and creativity management
→ Marketing
→ Specificities of Communication in the luxury sector
→ Digital
→ Management & Administration
→ Distribution and logistics
→ International Business
→ Sales
→ Administration / Finance
→ Law
→ Ethics and Governance
→ History of luxury
→ Coaching
→ Professional life and personal development
ASSESSMENT METHODS
The evaluation methods are : Continuous assessment, mid-term exams, and DMP.
September 2023
Admissions
CANDIDATE PROFILES AND PRE-REQUISITES
ADMISSION BY APPLICATION FORM
Conditions
It is possible to join this course :
- In 1st year, to BAC+3
- In the 2nd year, with a minimum of 4 years of higher education, or with a Master 1 degree
Profile of the candidates
This MBA is aimed at :
- French and foreign students with at least a BAC+3 degree or RNCP level 6 title
- young professionals wishing to specialise in luxury
- young people with business creation projects in this field
Selection process
MBA Luxury Brand Marketing and International Management Selection Process
- Pre-selection from the application file
- Invitation to an individual interview
The selection process continues throughout the year
Appointment or phone call back
Appointment
Participate in an event
Event
Webinar: Preparing for the oral exam – Thursday, February 23 from 5:30 to 6:15 pm
Preparation day for the Ambitions+ Contest oral exam
Open House – Saturday, January 21 from 10am to 5pm
Come and meet us !
Webinar : All about our Master of Science (M.SC IN) Human Resources and Change Management – July 11, 2023 at 12:30 pm
Pilot the transformations of a company !
WHAT OUR STUDENTS SAY ABOUT US
Testimonials
Victoire Hossard
I started a business while studying at EDC Paris Business School. And in parallel, I integrated the Student Entrepreneur Course. This course is a great accompaniment from A to Z on all our business creation.
Christelle Georget
I chose “IE” for its international aspect. I have just returned from an internship with an Australian start-up. There are so many opportunities and markets to seize abroad !
Margaux Lelux
In the 3rd year, I worked, within the framework of my internship, within the Orange External Communication Department, on two major events: the GQ Night Style in the Marais district, and the Euro football organized in France during the summer of 2016.
Adrian Tabone
All the missions carried out were rich of teaching. At the end of the year, I did my internship “Commercial Force” in a Nicolas shop as a Proxy Manager and I gained a lot of autonomy and rigor.
Julien Brassart
I’ve lived in several countries and I speak 4 languages. The choice of EDC Paris Business School was obvious to me because I was looking for a school with an international opening and a course all in English.