MBA Luxury Brand Marketing and International Management
BAC +5INITIAL AND ENGLISH COURSE
About
This programme is developed in partnership with Sup de Luxe
A program ranked number 1 for 30 years and recognized as the best training for and by the sector, the MBA Luxury Brand Marketing and International Management is a bilingual training (some courses are in English) that takes place over one or two years. Assignments and case studies from firms give students an opportunity to put the knowledge acquired during lessons into practice.
This program delivers the Degree of Marketing and Sales Manager in luxury products and services, registered in the RNCP** by decree on 26/01/2022, NSF code 312m – level 7 professional certification.
** The awarding of the RNCP certificate is the responsibility of the certifier and is subject to a specific process.
Objectives
→ Learning to manage a project
→ Become familiar with new and innovative methods
→ Work in a professional and demanding manner
→ Developing team building
Career opportunities
→ Marketing Manager
→ Development Manager or Group Leader
→ Brand or Product Manager
→ Head of Sector or Head of Department
→ Purchasing Manager
→ Production Manager
→ Visual merchandising manager
→ Press Officer
→ Public Relations, Event Manager
→ Brand Director
MBA LUXURY BRAND MARKETING AND INTERNATIONAL MANAGEMENT
Program 2024-2025
1st year
→ General and sectoral luxury culture
→ Fundamentals of luxury marketing
→ Luxury brand communication
→ Business fundamentals
→ Operations management
→ Team management
→ Personal development
→ Foreign languages
→ Annual project
→ 6 month internship
2nd year
→ Geopolitics / geostrategy
→ Competitive strategies in the luxury industry
→ Identity and Communication
→ Trend analysis and creativity management
→ Marketing
→ Specificities of Communication in the luxury sector
→ Digital
→ Management & Administration
→ Distribution and logistics
→ International Business
→ Sales
→ Administration / Finance
→ Law
→ Ethics and Governance
→ History of luxury
→ Coaching
→ Professional life and personal development
ASSESSMENT METHODS
The evaluation methods are : Continuous assessment, mid-term exams, and DMP.
BRIDGES, EQUIVALENCES AND CONTINUATION OF THE COURSE
GATEWAYS AND EQUIVALENTS
There are no bridges or equivalencies: any registration in the program requires you to take all the modules.
ONWARD JOURNEY
If you wish to continue your studies after theMBA Luxury Brand Marketing and International Managment, its possible ! For example, subject to the necessary prerequisites, you can decide to do a PhD or a Master of Science in another specialty of your choice
To find out about all the options available to you after your diploma click here.
September 2023
Admissions
CANDIDATE PROFILES AND PRE-REQUISITES
ADMISSION BY APPLICATION FORM
Conditions
It is possible to join this course :
- In 1st year, to BAC+3
- In the 2nd year, with a minimum of 4 years of higher education, or with a Master 1 degree
Profile of the candidates
This MBA is aimed at :
- French and foreign students with at least a BAC+3 degree or RNCP level 6 title
- young professionals wishing to specialise in luxury
- young people with business creation projects in this field
Selection process
MBA Luxury Brand Marketing and International Management Selection Process
- Pre-selection from the application file
- Invitation to an individual interview
The selection process continues throughout the year
Registration deadline : according to the terms of the competition or on the first day of the program except for students requiring a visa (8 weeks before school starts).
Rate of the training
2-year program (1st and 2nd years): €34,000
1-year program (2nd year): €19,000
Find out about the differentfinancing options.
Registration deadline :Theday the program begins, except for students requiring a visa (8 weeks before school starts).
*This program grants the title of Manager Marketing et Commercial en produits et services de luxe, registered at RNCP 36150 by decree on 26/01/2022, level 7 professional certification, for anyone who has joined the Master of Science starting in the Spring of 2022. The granting of the RNCP title is the responsibility of the certifier and is subject to a specific procedure.
Chiffres actualisés en 2022
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WHAT OUR STUDENTS SAY ABOUT US
Testimonials
Victoire Hossard
I started a business while studying at EDC Paris Business School. And in parallel, I integrated the Student Entrepreneur Course. This course is a great accompaniment from A to Z on all our business creation.
Christelle Georget
I chose “IE” for its international aspect. I have just returned from an internship with an Australian start-up. There are so many opportunities and markets to seize abroad !
Margaux Lelux
In the 3rd year, I worked, within the framework of my internship, within the Orange External Communication Department, on two major events: the GQ Night Style in the Marais district, and the Euro football organized in France during the summer of 2016.
Adrian Tabone
All the missions carried out were rich of teaching. At the end of the year, I did my internship “Commercial Force” in a Nicolas shop as a Proxy Manager and I gained a lot of autonomy and rigor.
Mohamed OUMENKHACHE
A renowned school, which offers the opportunity to discover new horizons even those that seem inaccessible to a student, the opportunity of a professional insertion as an apprentice allowing to integrate the strategic top of the hierarchy.
In addition to the academic framework, a rich associative life is part of the customs, perpetuated by each Edecian.