MBA Luxury Brand Marketing and International Management

BAC +5
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  • 120 ECTS
  • Sept. 2023
  • 24 Months
  • French
  • € 16 000

INITIAL AND ENGLISH COURSE

About

This programme is developed in partnership with Sup de Luxe

A program ranked number 1 for 30 years and recognized as the best training for and by the sector, the MBA Luxury Brand Marketing and International Management is a bilingual training (some courses are in English) that takes place over one or two years. Assignments and case studies from firms give students an opportunity to put the knowledge acquired during lessons into practice.

This program delivers the Degree of Marketing and Sales Manager in luxury products and services, registered in the RNCP** by decree on 26/01/2022, NSF code 312m – level 7 professional certification.

** The awarding of the RNCP certificate is the responsibility of the certifier and is subject to a specific process.

 

LEARNING Objectives

→ Learning to manage a project
→ Become familiar with new and innovative methods
→ Work in a professional and demanding manner
→ Developing team building

Career opportunities

→ Marketing Manager

→ Development Manager or Group Leader

→ Brand or Product Manager

→ Head of Sector or Head of Department

→ Purchasing Manager

→ Production Manager

→ Visual merchandising manager

→ Press Officer

→ Public Relations, Event Manager

→ Brand Director

Tuition fees

September 2023 : Master 1 et 2 : 32 000 € / Master 2 : 18 500€

Master FOOD & WINE INTERNATIONAL MANAGEMENT

Program

1st year

→ General and sectoral luxury culture
→ Fundamentals of luxury marketing
→ Luxury brand communication
→ Business fundamentals
→ Operations management
→ Team management
→ Personal development
→ Foreign languages
→ Annual project
→ 6 month internship

2nd year

→ Geopolitics / geostrategy
→ Competitive strategies in the luxury industry
→ Identity and Communication
→ Trend analysis and creativity management
→ Marketing
→ Specificities of Communication in the luxury sector
→ Digital
→ Management & Administration
→ Distribution and logistics
→ International Business
→ Sales
→ Administration / Finance
→ Law
→ Ethics and Governance
→ History of luxury
→ Coaching
→ Professional life and personal development

ASSESSMENT METHODS

The evaluation methods are : Continuous assessment, mid-term exams, and DMP.

CANDIDATE PROFILES AND PRE-REQUISITES

ADMISSION BY APPLICATION FORM

Conditions

It is possible to join this course :

  • In 1st year, to BAC+3
  • In the 2nd year, with a minimum of 4 years of higher education, or with a Master 1 degree

Profile of the candidates

This MBA is aimed at :

  • French and foreign students with at least a BAC+3 degree or RNCP level 6 title
  • young professionals wishing to specialise in luxury
  • young people with business creation projects in this field

Selection process

MBA Luxury Brand Marketing and International Management Selection Process

  • Pre-selection from the application file
  • Invitation to an individual interview

The selection process continues throughout the year

Participate in an event

Event

WHAT OUR STUDENTS SAY ABOUT US

Testimonials

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