MSc, Master Of Science Global Luxury brand Management

BAC +5
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  • 120 ECTS
  • Nov. 2023
  • 24 Months
  • English
  • €13 000

INITIAL AND ENGLISH COURSE

About

The MSc, Master of Science Global Luxury brand Management prepares students for management positions through the in-depth study of production, logistics and control, with an emphasis on financial strategies and global management.

Program is labelised MSc, Master of Science by the “Conférence des Grandes Ecoles”

msc-master-of-science

1st and 2nd years in initial and in English only.

This program is a source of high potential profiles for luxury companies: it allows them to find graduates ready to embark on business development, retail sales, digital marketing or similar jobs and to develop a career at long term in their business. It also aims to be the crossroads of knowledge and international interactions related to the world of luxury.

LEARNING Objectives

→ Train in general management and all the activities needed to succeed in these areas.

→ Develop specific skills in social media and digital marketing.

Career opportunities

The Global Luxury Brand Management MSc prepares students for management positions through the in-depth study of production, logistics and control, with an emphasis on financial strategies and global management.

Tuition fees

November 2023 : Master 1 and 2 : €26 000 / Master 2 : €28 000

Master FOOD & WINE INTERNATIONAL MANAGEMENT

Program

1st year - Semester 1

→ Sustainable Management
→ Entrepreneurial Ecosystem
→ Corporate Finance
→ Project Management & MSI
→ Strategic Management
→ Cross-cultural management
→ Career Development Workshops
→ Business English 7 or French class for non-francophone students
→ Soft Skills Seminar

1st year - Semester 2

→ Business Development
→ Human Ressources Management
→ Entrepreneurial Finance and accounting management
→ Big data and Knowledge Management
→ Supply Chain Management
→ Mission: Business Development
→ Career Development Workshops
→ Business Game
→ Business English

2nd year

IN-DEPTH EXPERTISE IN BUSINESS MANAGEMENT
→ Accounting control, reporting and budgeting
→ Corporate financial management
→ Global international strategy
→ Global trade policy

LUXURY MARKETING MANAGEMENT
→ Consumer analysis and consumer behaviour; market research
→ Product policy and management
→ Brand management
→ International distribution systems
→ Communication and advertising
→ Social networks and digital marketing

LUXURY RETAILING AND MERCHANDISING
→ Basic retail economics and management
→ Shop location and concept development
→ Merchandising and visual merchandisin

CREATIVE MANAGEMENT
→ Art management and specifics
→ Design and creative team management
→ Introduction to product and communication design

LUXURY TALENT MANAGEMENT
→ Organisational development
→ Talent management
→ Executive careers in luxury

MANUFACTURING, SUPPLY CHAIN AND PROCUREMENT, LOGISTICS
→ Global sourcing
→ Quality management
→ Logistics, supply chain and planning processes

LUXURY LEGAL ISSUES
→ Trademark registration and intellectual property
→ Contract negotiation and monitoring

SECTORAL ANALYSIS
→ Perfumes and cosmetics, jewellery and watches, wines and spirits
→ Fashion and hospitality management
→ Challenges in the Chinese market
→ Opportunities in other energy markets
→ The place of other BRICS markets

ASSESSMENT METHODS

In the 5th year, students submit an End of Studies Thesis (EST) and defend it before a jury composed of two professors. The validation of the EST is one of the requirements for the diploma.

More generally, we use the following six levels of cognitive skill to evaluate our students:

All teaching methods, including proactive systems and the Internet, will be used, but the majority of courses will be based on the business case method.

An in-depth analysis of a real business situation (a team project presented to a luxury company) will conclude the programme.

The programme will consist of theoretical courses, lectures and internships or assignments.

The assessment methods are : Continuous assessment, mid-term exams and dissertation (BBC: Brand business case).

CANDIDATE PROFILES AND PRE-REQUISITES

ADMISSION BY APPLICATION FORM

Conditions

It is possible to join this course :

  • In 1st year, to BAC+3
  • In 2nd year, a minimum of 4 years of higher education, or a Master 1

Profile of the candidates

This MSc is aimed at :

  • Students graduating from a recognised university with good grades and results (undergraduate, masters or engineering programmes)
  • Young professionals who hope to accelerate their career path

Selection process

  • A selection committee examines the application file, taking into account the applicant’s qualifications and professional experience.
  • If the application is deemed satisfactory, candidates will be interviewed in person or by distance learning.
  • Successful candidates will be admitted on the basis of the application and the interview.

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WHAT OUR STUDENTS SAY ABOUT US

Testimonials

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