MSc, Master Of Science Global Luxury brand Management
BAC +5INITIAL AND ENGLISH COURSE
About
The MSc, Master of Science Global Luxury brand Management prepares students for management positions through the in-depth study of production, logistics and control, with an emphasis on financial strategies and global management.
Program is labelised MSc, Master of Science by the “Conférence des Grandes Ecoles”
1st and 2nd years in initial and in English only.
This program is a source of high potential profiles for luxury companies: it allows them to find graduates ready to embark on business development, retail sales, digital marketing or similar jobs and to develop a career at long term in their business. It also aims to be the crossroads of knowledge and international interactions related to the world of luxury.
LEARNING Objectives
→ Train in general management and all the activities needed to succeed in these areas.
→ Develop specific skills in social media and digital marketing.
Career opportunities
→ The Global Luxury Brand Management MSc prepares students for management positions through the in-depth study of production, logistics and control, with an emphasis on financial strategies and global management.
Tuition fees
→ November 2023 : Master 1 and 2 : €26 000 / Master 2 : €28 000
Master FOOD & WINE INTERNATIONAL MANAGEMENT
Program
1st year - Semester 1
→ Sustainable Management
→ Entrepreneurial Ecosystem
→ Corporate Finance
→ Project Management & MSI
→ Strategic Management
→ Cross-cultural management
→ Career Development Workshops
→ Business English 7 or French class for non-francophone students
→ Soft Skills Seminar
1st year - Semester 2
→ Business Development
→ Human Ressources Management
→ Entrepreneurial Finance and accounting management
→ Big data and Knowledge Management
→ Supply Chain Management
→ Mission: Business Development
→ Career Development Workshops
→ Business Game
→ Business English
2nd year
IN-DEPTH EXPERTISE IN BUSINESS MANAGEMENT
→ Accounting control, reporting and budgeting
→ Corporate financial management
→ Global international strategy
→ Global trade policy
LUXURY MARKETING MANAGEMENT
→ Consumer analysis and consumer behaviour; market research
→ Product policy and management
→ Brand management
→ International distribution systems
→ Communication and advertising
→ Social networks and digital marketing
LUXURY RETAILING AND MERCHANDISING
→ Basic retail economics and management
→ Shop location and concept development
→ Merchandising and visual merchandisin
CREATIVE MANAGEMENT
→ Art management and specifics
→ Design and creative team management
→ Introduction to product and communication design
LUXURY TALENT MANAGEMENT
→ Organisational development
→ Talent management
→ Executive careers in luxury
MANUFACTURING, SUPPLY CHAIN AND PROCUREMENT, LOGISTICS
→ Global sourcing
→ Quality management
→ Logistics, supply chain and planning processes
LUXURY LEGAL ISSUES
→ Trademark registration and intellectual property
→ Contract negotiation and monitoring
SECTORAL ANALYSIS
→ Perfumes and cosmetics, jewellery and watches, wines and spirits
→ Fashion and hospitality management
→ Challenges in the Chinese market
→ Opportunities in other energy markets
→ The place of other BRICS markets
ASSESSMENT METHODS
→ In the 5th year, students submit an End of Studies Thesis (EST) and defend it before a jury composed of two professors. The validation of the EST is one of the requirements for the diploma.
More generally, we use the following six levels of cognitive skill to evaluate our students:
→ All teaching methods, including proactive systems and the Internet, will be used, but the majority of courses will be based on the business case method.
→ An in-depth analysis of a real business situation (a team project presented to a luxury company) will conclude the programme.
→ The programme will consist of theoretical courses, lectures and internships or assignments.
→ The assessment methods are : Continuous assessment, mid-term exams and dissertation (BBC: Brand business case).
November 2023
Admissions
CANDIDATE PROFILES AND PRE-REQUISITES
ADMISSION BY APPLICATION FORM
Conditions
It is possible to join this course :
- In 1st year, to BAC+3
- In 2nd year, a minimum of 4 years of higher education, or a Master 1
Profile of the candidates
This MSc is aimed at :
- Students graduating from a recognised university with good grades and results (undergraduate, masters or engineering programmes)
- Young professionals who hope to accelerate their career path
Selection process
- A selection committee examines the application file, taking into account the applicant’s qualifications and professional experience.
- If the application is deemed satisfactory, candidates will be interviewed in person or by distance learning.
- Successful candidates will be admitted on the basis of the application and the interview.
Appointment or phone call back
Appointment
Participate in an event
Event
Webinar: All about our Master of Science (M.SC IN) Human Resources and Change Management – Thursday, February 2, 2023 from 6:00 to 7:00 pm
Pilot the transformations of a company !
Open House – Wednesday, February 15 from 5 to 8 pm
Come and meet us !
Preparation day for the written tests of the SESAME exam – Wednesday, February 15 from 2:00 to 5:00 pm
The best way to succeed in the Sesame exam is to prepare well !
WHAT OUR STUDENTS SAY ABOUT US
Testimonials
Victoire Hossard
I started a business while studying at EDC Paris Business School. And in parallel, I integrated the Student Entrepreneur Course. This course is a great accompaniment from A to Z on all our business creation.
Christelle Georget
I chose “IE” for its international aspect. I have just returned from an internship with an Australian start-up. There are so many opportunities and markets to seize abroad!
Margaux Lelux
In the 3rd year, I worked, within the framework of my internship, within the Orange External Communication Department, on two major events: the GQ Night Style in the Marais district, and the Euro football organized in France during the summer of 2016.
Adrian Tabone
All the missions carried out were rich of teaching. At the end of the year, I did my internship “Commercial Force” in a Nicolas shop as a Proxy Manager and I gained a lot of autonomy and rigor.
Julien Brassart
I’ve lived in several countries and I speak 4 languages. The choice of EDC Paris Business School was obvious to me because I was looking for a school with an international opening and a course all in English.