MSc, Master Of Science Global Luxury brand Management

→ Business Development
→ Human Ressources Management
→ Entrepreneurial Finance and accounting management
→ Big data and Knowledge Management
→ Supply Chain Management
→ Mission: Business Development
→ Career Development Workshops
→ Business Game
→ Business English

IN-DEPTH EXPERTISE IN BUSINESS MANAGEMENT
→ Accounting control, reporting and budgeting
→ Corporate financial management
→ Global international strategy
→ Global trade policy

LUXURY MARKETING MANAGEMENT
→ Consumer analysis and consumer behaviour; market research
→ Product policy and management
→ Brand management
→ International distribution systems
→ Communication and advertising
→ Social networks and digital marketing

LUXURY RETAILING AND MERCHANDISING
→ Basic retail economics and management
→ Shop location and concept development
→ Merchandising and visual merchandisin

CREATIVE MANAGEMENT
→ Art management and specifics
→ Design and creative team management
→ Introduction to product and communication design

LUXURY TALENT MANAGEMENT
→ Organisational development
→ Talent management
→ Executive careers in luxury

MANUFACTURING, SUPPLY CHAIN AND PROCUREMENT, LOGISTICS
→ Global sourcing
→ Quality management
→ Logistics, supply chain and planning processes

LUXURY LEGAL ISSUES
→ Trademark registration and intellectual property
→ Contract negotiation and monitoring

SECTORAL ANALYSIS
→ Perfumes and cosmetics, jewellery and watches, wines and spirits
→ Fashion and hospitality management
→ Challenges in the Chinese market
→ Opportunities in other energy markets
→ The place of other BRICS markets

→ In the 5^th year, students submit an End of Studies Thesis (EST) and defend it before a jury composed of two professors. The validation of the EST is one of the requirements for the diploma.

More generally, we use the following six levels of cognitive skill to evaluate our students:

→ All teaching methods, including proactive systems and the Internet, will be used, but the majority of courses will be based on the business case method.

→ An in-depth analysis of a real business situation (a team project presented to a luxury company) will conclude the programme.

→ The programme will consist of theoretical courses, lectures and internships or assignments.

→ The assessment methods are : Continuous assessment, mid-term exams and dissertation (BBC: Brand business case).

GATEWAYS AND EQUIVALENTS

There are no bridges or equivalencies: any registration in the program requires you to take all the modules.

ONWARD JOURNEY

If you wish to continue your studies after theMSc Global Luxury Brand Managment, its possible ! For example, subject to the necessary prerequisites, you can decide to do a PhD or a Master of Science in another specialty of your choice

To find out about all the options available to you after your diploma click here.