BERTSCHY Marjorie

Professor

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Status: Professor, Deputy Director, Sup de Luxe

Biography : 

After 23 years of experience in France and internationally (England, China, Italy, Monaco), since March 2024, as Deputy Director of Sup de Luxe, I have been supporting the academic and strategic development of initial programmes (Bachelors, MBAs, MSc) and short and executive programmes (executive certificates, Executive MBAs) dedicated to luxury management. Quadrilingual (French, English, Italian, Chinese) and holder of a DBA in sports marketing, I combine academic expertise and international vision through the development of partnerships and international relations. 
Bio: After 23 years of experience in France and internationally (UK, China, Italy, Monaco), since March 2024 I have been serving as Deputy Director of Sup de Luxe, supporting the academic and strategic development of degree programmes (Bachelors, MBAs, MScs) as well as short and executive programmes (Executive Certificates, Executive MBA) dedicated to luxury management. Multilingual (French, English, Italian, Chinese) and holding a DBA in Sport Marketing, I combine academic expertise with a global outlook through the development of partnerships and international relations.

Publications : 

1.    Mühlbacher, H., Bertschy, M., & Desbordes, M. (2021).  Brand identity dynamics–reinforcement or destabilisation of a sport brand identity through the introduction of esports? Brand identity dynamics–reinforcement or destabilisation of a sport brand identity through the introduction of esports? Journal of Strategic Marketing

2.    Mühlbacher, H., Bertschy, M. (2020) Arkendehnung mit E-Sports: Stärkungsmittel oder Spaltpilz? Transfer: Zeitschrift für Kommunikation & Markenmanagement

3.    Mühlbacher, H., Bertschy, M., & Desbordes, M. (2019). Esports Extensions of Football Brands: Stakeholder Co-creation in Action? European Sport Management Quarterly