What training do I need to become a digital marketer?

Digital marketing is growing by leaps and bounds, driven by the rise of digital technology and changes in consumer behavior.
The industry is constantly evolving, and offers a wide range of specializations: SEO, online advertising, social networks, data marketing... To make your mark and evolve successfully, it's essential to have the right training. Acquiring the right skills not only enables you to master tools and strategies, but also to meet the demands of the market.

Digital marketing basics: a first step towards training

Digital marketing encompasses all the strategies and techniques used to promote a brand, product or service on digital channels. It encompasses a wide range of fields, including SEO, online advertising, social networking, emailing and data analysis.

To succeed in this sector, certain basic skills are essential: mastery of digital tools (Google Analytics, Meta Ads, CRM...), understanding of content strategies, SEO and performance analysis. A solid initial training program enables you to acquire these fundamentals and evolve serenely in a constantly changing environment.

The classic courses for starting out in digital marketing

Traditional courses in digital marketing offer a structured framework for acquiring the fundamentals of the sector. These include courses such as BTS Communication or BTS Négociation et Digitalisation de la Relation Client (NDRC), which include modules on digital strategies. BUT (ex-DUT) in Marketing Techniques or Multimedia and Internet Professions (MMI) are also popular courses for developing skills in digital communications and web project management.

Finally, Professional Licenses specializing in Digital Marketing or E-commerce enable you to deepen your expertise in key areas such as SEO, online advertising and social network management. These courses are ideal for a rapid entry into the job market with a solid technical and strategic background.

Specialized schools and courses in digital marketing

Schools specializing in digital marketing offer cutting-edge training tailored to market requirements. Some business schools offer courses in digital marketing, e-commerce and data marketing, including digital strategy, online advertising and data analysis.

Other establishments, such as communications schools, focus on brand content, social networks and influencer marketing, while some engineering schools include specializations in data marketing and artificial intelligence applied to digital. These curricula, which often involve professionalization and links with companies, enable students to acquire much sought-after expertise in a constantly evolving market.

How can I specialize in specific areas of digital marketing?

The most popular specializations include :

• SEO (natural search engine optimization): essential for improving a site's visibility on Google, it can be learned through certifications such as those offered by Google, or specialized training courses in technical SEO and content marketing.
• Marketing on social networks: mastering community management, advertising on Meta Ads or TikTok Ads is essential for brands. Dedicated training courses enable you to excel in this field.
• Inbound marketing: focused on content creation and marketing automation, it relies on tools like HubSpot, accessible via online courses and certifications.
• Data marketing and performance analysis: mastering Google Analytics, tracking and campaign optimization requires training in web analytics and data science applied to marketing.

Innovative and new training

Among emerging trends, Artificial Intelligence (AI) is transforming the automation of advertising campaigns and the personalization of the customer experience.

Big Data makes it possible to analyze massive volumes of data to refine decision-making and improve marketing targeting.

Finally, augmented and virtual reality opens up new opportunities in e-commerce and immersive brand experience.

Faced with these developments, new training courses are emerging to meet market needs: certifications in AI applied to marketing, data marketing, or specialized courses in immersive experiences and augmented reality. These skills will become essential for professionals wishing to anticipate tomorrow's trends and stand out in a fast-changing sector.
 

What are the career prospects after training in digital marketing?

SEO Manager: an expert in natural search engine optimization, he or she optimizes the visibility of websites on search engines.

Community Manager: in charge of social networking, he or she creates engaging content and manages community relations.

Data Analyst: a specialist in data analysis, he or she uses Big Data to optimize marketing campaigns and strategy.

Digital project manager: responsible for the smooth running of digital projects, coordinating teams and ensuring that objectives are met.

Traffic Manager: expert in online advertising campaigns, managing budgets and optimizing performance on Google Ads, Meta Ads, etc.

Content Manager: in charge of editorial strategy, produces and supervises digital content to boost visibility and brand image.

FAQ

How long does it take to study digital marketing?

The duration varies according to the type of training. A BTS or BUT generally lasts 2 to 3 years, while a Licence professionnelle takes 1 year after a Bac+2. Masters in digital marketing require 5 years of study. Short, certifying courses, available in just a few weeks or months, also enable you to specialize quickly.

How much does training cost?

Training costs depend on the type of school. A BTS or BUT in a public school is inexpensive (a few hundred euros per year), while a course in a business school can cost from €5,000 to €15,000 per year. Online training courses and certifications range from a few dozen to several thousand euros, depending on their level and recognition.

Are certifications important?

Yes, they play a key role in employability. Certifications such as Google Ads, HubSpot, Facebook Blueprint or Google Analytics help you prove your skills and enhance your CV. They are particularly useful for candidates without a specific degree in digital marketing.