Associate Professor

Statut : Associate Professor

Department: Marketing

Diplomas and specializations : Doctorate in Management Sciences, specializing in Marketing, University of Tunis

Research fields : Consumer behaviour, Digital marketing, Green marketing

Courses taught : Strategic and operational marketing, Communication strategy: online and offline, Consumer behavior in the digital age

Selected publications::

Hamouda, M. (2022) “Mobile Applications in Tourism: Examining the determinants of intention to use” International Journal of Technology and Human Interaction, Vol. 18 No. 1, pp. 1-13 (CNRS rang 4) 
Hamouda, M. (2021) “Purchase intention through mobile applications: a customer experience lens” International Journal of Retail & Distribution Management, Vol. 49 No. 10, pp. 1464-1480 (CNRS rang 3 / FNEGE rang 3) 
Hamouda, M. (2019) “Omni-channel banking integration quality and perceived value as drivers of consumers’ satisfaction and loyalty” Journal of Enterprise Information Management, Vol 32, No. 4, pp. 608-625 (CNRS rang 4 / FNEGE rang 3) 
Hamouda, M. (2018) “Understanding the effect of social media advertising on consumers responses: an empirical investigation of tourism advertising on Facebook” Journal of Enterprise Information Management, Vol 31 No. 3, pp. 426-445 (CNRS rang 4 / FNEGE rang 3) 
Berraies, S., Hamouda, M. (2018) “Customer empowerment and firms’ performance: The Mediating effects of innovation and customer satisfaction” International Journal of Bank Marketing, Vol 36 No. 2, pp. 336 – 356 (CNRS rang 4 / FNEGE rang 4)