Associations
The latest article by Stéphane Borraz, lecturer-researcher, published in the prestigious “Journal of Marketing”
Published: | Updated:
By publishing this article, jointly written by Delphine Dion, Associate Professor at ESSEC BS, the prestigious “Journal of Marketing” recognises the pertinence and excellence of the research work conducted by its authors.
About the article
« Whereas past research on status management focuses on how to maintain the brand as a status marker that consumers can manipulate to signal their position in the social game, we show that firms also manage status by making consumers enact a position in the social hierarchy. »
About the article How Luxury Brands Shape Class Subjectivities in the Service Encounter
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