The latest article by Stéphane Borraz, lecturer-researcher, published in the prestigious “Journal of Marketing”

Lecturer-researcher at EDC Paris Business School Stéphane Borraz, specialised in the luxury sector and brands, is the co-author of the article “Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter”.
12.02.19
Scolarship

12/02/2019

Associations

By publishing this article, jointly written by Delphine Dion, Associate Professor at ESSEC BS, the prestigious “Journal of Marketing” recognises the pertinence and excellence of the research work conducted by its authors.

About the article

“Whereas past research on status management focuses on how to maintain the brand as a status marker that consumers can manipulate to signal their position in the social game, we show that firms also manage status by making consumers enact a position in the social hierarchy.”

 

Our newsKnow the latest

14.09.20 OCRE

#Proud2EDC2022, a new stage in our strategic plan

#Proud2EDC2022, a new stage in our strategic plan
21.07.20 OCRE

Your academic calendar 2020

Your academic calendar 2020
08.06.20 Scolarship

EDC Paris Business School's Innovation and Entrepreneurship program officially labeled MSc - Master of Science by the Conférence des Grandes Ecoles (CGE)

EDC Paris Business School's Innovation and Entrepreneurship program officially labeled MSc - Master of Science by the Conférence des Grandes Ecoles (CGE)

EventsMeet us

25
Jun
Discover our MBA: International MBA!
25
Jun
JPO 100% digital from 16h to 17h
16
Jun
"Discover our Grande Ecole Program"
22
Jun
"Discover our Grande Ecole Program"

Find out more ?

EDC will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EDC, Post office box 221 of Barcelona, or by email to edc@edc.edu. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to dpo@planeta.es, or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.