MARCHEVA Marta

Executive Director of the Higher Institute of Luxury Marketing

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Cours : Luxury Marketing

Biography :

With a dual academic and professional background, Marta Marcheva has worked in the luxury beauty sector in France and internationally. With a PhD in Communication Sciences from the Institut Français de Presse at Panthéon Assas University in Paris, she has focused her academic career on the fields of fashion and luxury. Her career in higher education began at IESEG in 2009, and she then joined EFAP in 2019, where she took over as Director of the specialized Luxury and Fashion Master's programs. Since July 2023, Marta Marcheva has been Executive Director of the Institut Supérieur de Marketing du Luxe (Sup de Luxe). 

Publications :

• Lascu, D. N., Marcheva, M., & Thieringer, K. (2016). Magazine online advertising in France and the United States. Journal of Fashion Marketing and Management, 20(1), 120-135. Customer Services in the Digital World
   
• Marcheva, M., & Paris, I. E. S. E. G. (2012). Facebook, an additional electoral communication tool to master. Marine Le Pen's Facebook page: between presence and absence. Présidentielle, 201-215.
   
• Marcheva, M. (2011). The networked diaspora: Bulgarian migrants on Facebook. M/C Journal, 14(2).
   
• Marcheva, M. (2011, May). E-Participation Strategies on Facebook: New Opportunities for Public Involvement in European Elections. In Conference for E-Democracy and Open Government (p. 351).