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Grande Ecole Program – Excellence Track Specialization

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Grande Ecole program

Luxury management (Sup de luxe)

4th year

SEMESTRE 7 et 8

  • General and sectoral culture of luxury
    → History of Luxury
    → History of brands
    → The different sectors
  • Fundamentals of luxury marketing
    → Introduction to Luxury Marketing
    → Strategic and Operational Marketing
    → Experiential marketing
    → Digital Marketing
    → Visual Merchandising
  • Communication of luxury brands
    → Introduction to communication
    → Understand the new challenges of luxury
    → Media and non-gossip tools of communication
    → The role of advertising representation and images for luxury brands.
    → How to perpetuate the vision and history of luxury brands
  • Business fundamentals
    → Luxury markets
    → Distribution methods
    → Management of operations and teams
  • Operations management
    → Marketing in the luxury industry.
    → The characteristics of the luxury industry and the portrait of positions.
    → The customer and the luxury market.
    → Brand equity. Management by the brand.
    → The price, distribution and communication in the industry.
  • Team management
    → Management & leadership
    → Communication
    → Values
    → Corporate culture
    → Build a team
  • Personal development
    → Public speaking
    → Self-marketing
    → Networking
  • Foreign languages
    → Preparation for CVs, cover letter and interview in English
    → « English for Luxury »
  • Annual project
  • 6 month internship
5th year

SEMESTRE 9 et 10

  • Geopolitics / geostrategy
    → Luxury market: key figures and growth prospects.
    → Analysis of financial strategies and results of groups and brands.
    → Study of emerging countries, engines of market growth.
  • Competitive strategies in the luxury industry
    → Analysis of product strategies, distribution, and perspective of competitors.
  • Identity and Communication
    → Definition of brand identity and consistency of communication.
  • Trend analysis and creativity management
    → Learn to decode trends and reconcile them with the sustainability of a luxury brand.
    → Management of creativity and its expressions.
  • Marketing & Communication
  • Marketing
    Understanding the client: psychology and behavior.
    → Market analysis: definition of a target, potential study.
    → Building a strong brand: identity, creation, positioning, differentiation.
    → Development of the offer: sector variations and price positioning.
  • Specificities of Communication in luxury
    → Advertising creation codes.
    → Communication strategies / Media strategy and budget negotiation.
    → Digital Communication.
    → Public relations and event communication.
    → Editing.
  • Digital
    → Understand the value of social networks: webmarketing, communication, e-commerce.
    → CRM, intelligence and business intelligence.
    → Understand the profession of community manager.
  • Management & Administration
    → Quality approach
    → Establishment and control of quality monitoring.
  • Distribution and logistics
    Evolution of distribution methods: selective distribution, retail distribution, e-commerce …
    → Techniques & legislation.
    → Inventory management.
    → Merchandising: the creative and business axes of strategic merchandising, learning to analyze and manage a space.
  • International trade
    → Understand the importance of interculturality and local specificities.
    → International development of the luxury business.
    → Build an export Business Plan.
  • Sales
    Traditional and innovative sales techniques.
    → Development of customer relations and service.
  • Management / Finance
    Understand and master the various financial aspects of the business, in particular the calculation of margins and coefficients.
  • Law
    Legal rules specific to the luxury sector.
  • Ethics and Governance
    → Respect and development of human and behavioral qualities in the organization.
    → Sustainable development and social responsibility.
  • General Culture / History of luxury
    The major phases in the history of the luxury industry.
    → Fashion history.
    → Luxury & art.
  • Coaching / Professional life and personal development
    → Identify your professional project.
    → Promote your career, know how to sell yourself.
    → Prepare for job interviews.
Job prospects

→ Sales engineer
→ Business Developer

Grande Ecole program

Luxury Management (Sup de Luxe)

4th year

SEMESTRE 7 et 8

→Strategic assessment
→ International finance and risk management
→ Digitisation of the international luxury industry
→ Organisation of a global luxury industry event
→ Marketing strategy
→ Advanced law for international organisations

5th year

SEMESTRE 9 et 10

→Company management
→ Luxury marketing management
→ Luxury retailing and merchandising
→ Management of creation
→ Luxury talent management
→ Manufacturing, Supply chain and Purchasing, Logistics
→ Luxury legal issues
→ Sectorial analysis

Participate in an event

Event

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