Grande Ecole Program – Excellence Track Specialization

Grande Ecole program

Luxury management (Sup de luxe)

4th year

SEMESTRE 7 et 8

General and sectoral culture of luxury
→ History of Luxury
→ History of brands
→ The different sectors
Fundamentals of luxury marketing
→ Introduction to Luxury Marketing
→ Strategic and Operational Marketing
→ Experiential marketing
→ Digital Marketing
→ Visual Merchandising
Communication of luxury brands
→ Introduction to communication
→ Understand the new challenges of luxury
→ Media and non-gossip tools of communication
→ The role of advertising representation and images for luxury brands.
→ How to perpetuate the vision and history of luxury brands
Business fundamentals
→ Luxury markets
→ Distribution methods
→ Management of operations and teams
Operations management
→ Marketing in the luxury industry.
→ The characteristics of the luxury industry and the portrait of positions.
→ The customer and the luxury market.
→ Brand equity. Management by the brand.
→ The price, distribution and communication in the industry.
Team management
→ Management & leadership
→ Communication
→ Values
→ Corporate culture
→ Build a team
Personal development
→ Public speaking
→ Self-marketing
→ Networking
Foreign languages
→ Preparation for CVs, cover letter and interview in English
→ « English for Luxury »
Annual project
6 month internship

5th year

SEMESTRE 9 et 10

Geopolitics / geostrategy
→ Luxury market: key figures and growth prospects.
→ Analysis of financial strategies and results of groups and brands.
→ Study of emerging countries, engines of market growth.
Competitive strategies in the luxury industry
→ Analysis of product strategies, distribution, and perspective of competitors.
Identity and Communication
→ Definition of brand identity and consistency of communication.
Trend analysis and creativity management
→ Learn to decode trends and reconcile them with the sustainability of a luxury brand.
→ Management of creativity and its expressions.
Marketing & Communication
Marketing
→Understanding the client: psychology and behavior.
→ Market analysis: definition of a target, potential study.
→ Building a strong brand: identity, creation, positioning, differentiation.
→ Development of the offer: sector variations and price positioning.
Specificities of Communication in luxury
→ Advertising creation codes.
→ Communication strategies / Media strategy and budget negotiation.
→ Digital Communication.
→ Public relations and event communication.
→ Editing.
Digital
→ Understand the value of social networks: webmarketing, communication, e-commerce.
→ CRM, intelligence and business intelligence.
→ Understand the profession of community manager.
Management & Administration
→ Quality approach
→ Establishment and control of quality monitoring.
Distribution and logistics
→Evolution of distribution methods: selective distribution, retail distribution, e-commerce …
→ Techniques & legislation.
→ Inventory management.
→ Merchandising: the creative and business axes of strategic merchandising, learning to analyze and manage a space.
International trade
→ Understand the importance of interculturality and local specificities.
→ International development of the luxury business.
→ Build an export Business Plan.
Sales
→Traditional and innovative sales techniques.
→ Development of customer relations and service.
Management / Finance
→Understand and master the various financial aspects of the business, in particular the calculation of margins and coefficients.
Law
→ Legal rules specific to the luxury sector.
Ethics and Governance
→ Respect and development of human and behavioral qualities in the organization.
→ Sustainable development and social responsibility.
General Culture / History of luxury
→The major phases in the history of the luxury industry.
→ Fashion history.
→ Luxury & art.
Coaching / Professional life and personal development
→ Identify your professional project.
→ Promote your career, know how to sell yourself.
→ Prepare for job interviews.

Job prospects

→ Sales engineer
→ Business Developer

More information about the program

Grande Ecole program

Luxury Management (Sup de Luxe)

4th year

SEMESTRE 7 et 8

→Strategic assessment
→ International finance and risk management
→ Digitisation of the international luxury industry
→ Organisation of a global luxury industry event
→ Marketing strategy
→ Advanced law for international organisations

5th year

SEMESTRE 9 et 10

→Company management
→ Luxury marketing management
→ Luxury retailing and merchandising
→ Management of creation
→ Luxury talent management
→ Manufacturing, Supply chain and Purchasing, Logistics
→ Luxury legal issues
→ Sectorial analysis

More information about the program