Associate Professor
– Department: Marketing
– Responsability: (Concurrently, at the school): None
– Degrees and specialisation: (1 or 2 last degrees obtained): PhD in Management Science
–Fields of research: innovation, intrapreneurship, leadership, consumer behaviour, retailing
– Courses taught (course title): market studies, operational marketing, retail and cross channel
– Selected publications (5 each)
Pike S., Kotsi F., Tossan V. (2018) “Stopover destination image : A comparison of salent attributes elicited from French and Australian travelers”, Journal of Destination Marketing and Management (article in press)
Simon F., Tossan V. (2018) “Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media”, Journal of Business Research 85 175-184
Cacho-Elizondo S., Shahidi N., Tossan V. (2018) “Assessment of a mobile Educational Coaching App: Exploring Adoption Patterns and Barriers in France”, International Journal of Technology and Human Interaction
Tossan V. et Chebbi H. (2014) « Le système de croyances des étudiants au sujet de leurs intentions entrepreneuriales : apport de la cartographie cognitive » Revue Management et Avenir, Issue 68, p.32-53
Simon F., Tossan V., Connan Guesquière C. (2013) “The relative impact of gratitude and transactional satisfaction on post-complaint consumer response”, Marketing Letters, Dec 6 2013