Associate Professor
– Department: Marketing
– Responsability: Head of the Marketing Department
– Degrees and specialisation: PhD in Management, specialisation in marketing at Université Paris 1 Panthéon Sorbonne
– Fields of research:: marketing, communication, entrepreneurship
– Courses taught: Digital marketing and e-reputation, Marketing Stratégique, Strategic Marketing : Markstrat Simulation level 2, Trade marketing
– Selected publications:
Abidi, Z., Haddad, L., Shahidi, N. (2020) «Le Gourmet Pro : étude quantitative pour le choix d’un nouveau circuit de distribution» Cas CCMP
Haddad, L., Schwartz, O. (2019) “Orange Bank: Orange is the new bank” Cas CCMP
Orange Bank: Orange is the new bank 2018
Viadeo : une ambition internationale mal maîtrisée 2017
2kids1bag : premiers pas à l’international 2017
SPA : étude quantitative et jeunes donateurs 2016
Poiray, le réveil d’une belle endormie 2016