BUFFAZ Pierre

– Statut : Assistant Professor of Management Sciences

– Department: Marketing

– Diplômes et spécialisation : PhD in Management Sciences, Université Paris-Panthéon-Assas

– Research fields : Marketing, Marketing digital

– Courses taught : The tools of organizational practitioners and consultants; Influence strategy & Lobbying; Negotiation & Change management; Theories and practices of organizational change

–Selected publications::

1. Guillet, O., Saydi, A., Buffaz, P., & Isséki, B. (à paraître). How to approach sensitive exploratory research using mixed and projective methods? Proposing a methodological protocol: the case of managing religious issues in the workplace. Managment & Avenir – Rang 3 FNEGE 2022.
2. Isséki, B., & Buffaz, P. (2023). Health crisis and virtual patient community: What influence does this have on patient-members’ trust in their regular doctor? Exploratory study of a Covid-19 virtual health community composed solely of patients. International journal of psychosociology and organizational behavior management – XXIX, 33-54. – Rang 3 FNEGE 2022.
3. Buffaz, P., Saydi, A., Isséki, B., & Guillet, O. (2023). How to collect data for sensitive research using a netnographic approach? Proposed methodological protocol. 34ème Congrès de l’AGRH – Ajaccio, 25-27 Octobre 2023.
4. Buffaz, P., & Rodriguez, V. (2023). When benefiting from a service is worthy of a Koh Lanta challenge… Analysis of the organizational structure of a virtual community of Haters. 22nd digital marketing symposium – Paris, 7-8 septembre 2023.
5. Buffaz, P., & Isséki, B. (2022). The influence of mixed virtual health communities on patients’ trust in their regular doctor in a health crisis context: An exploratory study of a mixed Covid-19 virtual health community. International Journal of Psychosociology and Management of Organizational Behavior., XXVIII, 71-105. – Rang 3 FNEGE 2022.