Assistant Professor
– Statut : Assistant Professor
– Départment : Marketing & Luxe
– Responsabilities : Course coordinator Community management and social networks
– Diplomas and specializations : Data engineer, Advanced master in marketing and PhD student in marketing.
– Research fields : Online consumer behavior, Corporate social responsibility and citizenship behavior, digital marketing and IT adoption
– Courses taught : Community Management and social media, Digital video, Digital marketing levers, Case study methodology
– Conférences :
Bakrim, R., Hyun, M.Y., Sabri, O., Lee, S. (2023). Digital Sinners: A Comprehensive Systematic Review of Online Consumer Misbehavior Literature of the Last Decade (Full Paper). Proceedings of 2023 Global Marketing Conference, July 20-23, 2023. Global Alliance of Marketing & Management Associations, Seoul, Republic of Korea.
Bakrim, R., Hyun, M.Y., Sabri, O., Lee, S. (2022). A Holistic Review of the Consumer Misbehavior Literature: Understanding and Definitions. Proceedings of 2022 International Conference Sustainable Business Practices in a VUCA World – ICSBP2022, June 23-24, 2022. Rabat, Morocco.