HADDAD Laura

- Status : Associate Professor

- Department : Marketing

- Responsibility : Head of the Marketing Department

- Degrees and specialisation : PhD in Management, specialisation in marketing at Université Paris 1 Panthéon Sorbonne

- Fields of research: marketing, communication, entrepreneurship

- Courses taught : Digital marketing and e-reputation, Marketing Stratégique, Strategic Marketing : Markstrat Simulation level 2, Trade marketing

- Selected publications  :

Abidi, Z., Haddad, L., Shahidi, N. (2020) «Le Gourmet Pro : étude quantitative pour le choix d’un nouveau circuit de distribution» Cas CCMP

Haddad, L., Schwartz, O. (2019) “Orange Bank: Orange is the new bank” Cas CCMP

Orange Bank: Orange is the new bank 2018

Viadeo : une ambition internationale mal maîtrisée 2017

2kids1bag : premiers pas à l'international 2017

SPA : étude quantitative et jeunes donateurs 2016

Poiray, le réveil d'une belle endormie 2016

 

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