Specialization: Sports Management Track
Duration: 2 years
Dual degree: Possible with Sports Management School
The Sports Management Track trains future leaders of the global sports industry. Designed to provide a comprehensive and operational understanding of the sector, this program equips students with the tools to navigate the business of sport in all its dimensions — from sponsorship to marketing, from partnerships to event strategy.
Learning outcomes
Develop a deep and diverse knowledge of the sports business ecosystem, including marketing and sponsorship dynamics
Acquire the strategic thinking skills needed to anticipate and implement change within a constantly evolving international sector
Train to become a sports business manager with both analytical and leadership capacities, ready to manage complex projects and large-scale events
Career opportunities
Graduates of this specialization will be equipped for a wide variety of roles, including:
Marketing Manager in Sports: Develop and manage marketing campaigns for clubs, leagues, federations, or brands. You'll be responsible for fan engagement strategies, brand positioning, social media activations, and digital content tailored to passionate audiences.
Sales & Business Development Coordinator: Identify and negotiate new business opportunities, sponsorships, and strategic partnerships. You'll work closely with partners to grow revenue streams and build long-term collaborations within the sports ecosystem.
Head of Partnerships & Sponsors: Oversee and activate sponsorship agreements between sports properties (teams, events, athletes) and brands. This role involves managing partner relationships, measuring ROI, and ensuring brand visibility during events and media coverage.
Project Manager – Sports Events: Plan and deliver large-scale sporting events, from international tournaments to local competitions. Responsibilities range from logistics to budgeting, stakeholder coordination, venue management, and ensuring a seamless experience for athletes and fans.
Event Manager – Corporate & Experiential Sports Events: Design and execute branded experiences for corporate clients or sponsors. You’ll oversee hospitality programs, fan zones, influencer activations, or VIP experiences at major sports events.
Strategy Analyst – Sports Business: Work in consulting firms, sports federations, or clubs to analyze market trends, audience data, financial performance, or global benchmarks. You’ll contribute to strategic decisions like club expansion, media rights negotiations, or new sponsorship models.
These roles span three major sectors of the sports business:
Sports Institutions: Federations, international organizations, and professional clubs
Commercial Actors: Sponsors, sports marketing & media agencies
Retail & Distribution: Specialized sports brands and retailers
Pros of the program
In-depth case studies related to current global sporting events
Strategic insights into the economic and social challenges posed by major international competitions
A 360° perspective on the sports business sector, unlocking career paths across three key pillars:
Institutions: Federations, clubs, international bodies
Corporate players: Sponsors and specialized agencies
Retail and distribution: Specialized retailers in sport goods and services