DASH Rupanwita
Course:
“Strategic Management”: Specialization: Data Science & Business Analysis PGE
Biography:
Rupanwita Dash is a professor and researcher in Strategy/Management. She has previously worked at EDHEC Business School, Indian Institute of Management Lucknow, and IFMR Lead. Her research focuses on individual cognition and managerial decision logics in settings such as healthcare and building enterprises, competitive dynamics, and international business.
Her research is published in the Journal of International Management, Management International, Journal of Service Theory and Practice, Behaviour & Information Technology, and Industrial Marketing Management.
Publications:
• Dash, R., and Ranjan, K. R. “An effectual-causal view of managerial decisions in internationalization of Indian MNEs,” Journal of International Management, Volume 25, Issue 1, 2019, P. 101-120.
• Ranjan, K. R., Dash, R., and Vijay, R. “Social relationship cycle for managing small intermediary businesses: Evidences from India,” Industrial Marketing Management, Volume 91, 2020, P. 411-428.
• Ranjan, K. R., Rohit, S., Dash, R., & Singh, R. “Thinking, feeling and coping by BoP healthcare consumers: policy-based intervention in an emerging market.” Journal of Marketing Management, 2021, P.1-48.
• Dash, R., Ranjan, K. R., and Rossmann, A., “Impact of Electronic Word-of-Mouth on Dropout Rates in Online Learning Systems” Behavior & Information Technology, 2022, 41:9, P. 1973-1987
• Griset, L., Menvielle, L., & Dash, R. (2025). The impact of influencer power on consumers’ higher education brand trust: France & Canada compared. Management international, 29(1), 58-72.