Overview

1st and 2nd years in initial course ( including an end of studies internship) and in English.

Objectives

  • Manage a portfolio of products, services or brands
  • Have a strategic development vision
  • Master the conditions of commercial implementation

Program

  • Sustainable Management
  • Entrepreneurial Ecosysteme
  • Corporate Finance 
  • Project Management & Management information system
  • Diagnosis and Strategy of the Firm
  • Soft Skills Seminar
  • Business English
  • Consumer Behaviour
  • Brand Management        
  • Strategic Marketing
  • Communication Strategy
  • Market studies
  • Career Development WorkShops 
  • Mission marketing consulting
  • Business English
  • Réseau de distribution marketing
  • Création et conception
  • Community Management  
  • Gestion de la marque internationale
  • Marketing et innovation
  • Développement personnel et professionnel
  • Méthodologie du mémoire de recherche
  • Business English

Beginning of courses

  • September 2021

*TUITION FEES

French and International students:

  • Masters 1 and 2: €26,000
  • Master 2: €15,600

Assessment procedures

During the academic curriculum, students are assessed in various ways:

- Exams are specific to the teaching cycle: thereafter, students are evaluated mainly through case studies, role-plays and project presentations.

- A written report is required after every internship in view of demonstrating the acquisition of skills.

- In the 5th year, students submit an End of Studies Thesis (EST) and defend it before a jury composed of two professors. The validation of the EST is one of the requirements for the diploma.

 

More generally, we use the following six levels of cognitive skills to assess our students:

- Understanding: quizzes, matching exercises, etc.

- Recognizing/Knowing: quizzes, matching exercises, etc.

- Applying : (practical exercises, simulations, etc.)

- Analyzing : (problem solving, case studies, etc.)

- Evaluating : (case studies, reviews etc.)

- Creating: (projects etc.)

Professors award bonus points for active participation, in class or on-line, when students contribute to a discussion forum.

Career opportunities

  • Product Manager
  • Brand Manager
  • Market Manager
  • Marketing Project Manager

 

 

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EventsMeet us

MAIN EVENT
12
Nov
Evening "Discoveries" ONLINE- Thursday, November 12, 2020 from 5:00 pm to 7:00...
26
Nov
Day of preparation for the oral exams of the Sesame Competition from 6 to 7 p.m.
03
Dec
Immersion Experience
12
Nov
Evening "Discoveries" ONLINE- Thursday, November 12, 2020 from 5:00 pm to 7:00 pm
10
Dec
Evening "Discoveries" - Thursday, December 10, 2020 from 6 to 8 p.m.
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Moreover, you can contact our Data Protection Manager by email to dpo@planeta.es, or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.