Master of Science MSc and M.Sc In – Brand and Product Management
BAC +5INITIAL AND ENGLISH COURSE
About
1st and 2nd years in initial course ( including an end of studies internship) and in English.
Objectives
→ Manage a portfolio of products, services or brands
→ Have a strategic development vision
→ Master the conditions of commercial implementation
Career opportunities
→ Product Manager
→ Brand Manager
→ Market Manager
→ Marketing Project Manager
Tuition fees
→ September 2022 : Masters 1 and 2: €26,500 / Master 2: €15,900
Appointment or phone call back
Appointment
Participate in an event
Event
Master Brand and Product Management
Program
1st year - Semester 1
→ Sustainable Management
→ Entrepreneurial Ecosysteme
→ Corporate Finance
→ Project Management & Management information system
→ Diagnosis and Strategy of the Firm
→ Soft Skills Seminar
→ Business English
1st year - Semester 2
→ Consumer Behaviour
→ Brand Management
→ Strategic Marketing
→ Communication Strategy
→ Market studies
→ Career Development WorkShops
→ Mission marketing consulting
→ Business English
2nd year
→ Réseau de distribution marketing
→ Création et conception
→ Community Management
→ Gestion de la marque internationale
→ Marketing et innovation
→ Développement personnel et professionnel
→ Méthodologie du mémoire de recherche
→ Business English
Assessment procedures
During the academic curriculum, students are assessed in various ways:
→ Exams are specific to the teaching cycle: thereafter, students are evaluated mainly through case studies, role-plays and project presentations.
→ A written report is required after every internship in view of demonstrating the acquisition of skills.
→ In the 5th year, students submit an End of Studies Thesis (EST) and defend it before a jury composed of two professors. The validation of the EST is one of the requirements for the diploma.
More generally, we use the following six levels of cognitive skills to assess our students:
→ Understanding: quizzes, matching exercises, etc.
→ Recognizing/Knowing: quizzes, matching exercises, etc.
→ Applying : (practical exercises, simulations, etc.)
→ Analyzing : (problem solving, case studies, etc.)
→ Evaluating : (case studies, reviews etc.)
→ Creating: (projects etc.)
Professors award bonus points for active participation, in class or on-line, when students contribute to a discussion forum.
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WHAT OUR STUDENTS SAY ABOUT US
Testimonials
Victoire Hossard
I started a business while studying at EDC Paris Business School. And in parallel, I integrated the Student Entrepreneur Course. This course is a great accompaniment from A to Z on all our business creation.
Christelle Georget
I chose “IE” for its international aspect. I have just returned from an internship with an Australian start-up. There are so many opportunities and markets to seize abroad!
Margaux Lelux
In the 3rd year, I worked, within the framework of my internship, within the Orange External Communication Department, on two major events: the GQ Night Style in the Marais district, and the Euro football organized in France during the summer of 2016.
Adrian Tabone
All the missions carried out were rich of teaching. At the end of the year, I did my internship “Commercial Force” in a Nicolas shop as a Proxy Manager and I gained a lot of autonomy and rigor.
Julien Brassart
I’ve lived in several countries and I speak 4 languages. The choice of EDC Paris Business School was obvious to me because I was looking for a school with an international opening and a course all in English.