Participer à un événement

Évenement

Master of Science M.Sc In – Marketing Digital

BAC +5
  • 150 ECTS
  • September 2023
  • 1 or 2 years
  • French
  • From €15 600/year
  • Paris - La Défense

in initial course (including work-study internship) or work-study program*

Become an expert in e-marketing and web strategy in the digital world. Learn how to improve business performance with today’s tools and tomorrow’s innovations.

1stand 2nd years in initial, French and alternating internship or work-study (at a rate of 3 weeks in the company and 1 week in class).

RNCP 36150 – Marketing and sales manager for luxury products and services – EDC Paris Business School diploma*

Objectives of the training

→ Acquire the knowledge, tools and working methods to become a manager capable of building a digital marketing strategy.

→ Understand how to design a website, set up a content strategy

→ Activate a communication on social networks

→ Measure the ROI of actions with web analytics tools.

→ Acquire the knowledge, tools and working methods to become a manager capable of building a digital marketing strategy.

→ Understand how to design a website, set up a content strategy

→ Activate a communication on social networks

→ Measure the ROI of actions with web analytics tools.

THE ADVANTAGES OF THE M.Sc in Marketing digital program

A 360° training on all digital levers.
→ Professional speakers from
→ A practical and technical approach for a transversal mastery of the digital levers (data, artificial intelligence…).
→ Certification : Google Analytics

For which careers ?

→ Content Manager
→ Web Analyst
→ Online operational marketing manager
→ Traffic manager
→ Web Product Manager

Master Marketing Digital

Program 2024-2025

1st year - semester 1

→ Sustainable Management
→ Entrepreneurial ecosystem
→ Corporate finance
→ Management information system and project management
→ Quality of life at work management
→ Strategic Management
→ Management case study methodology
→ English (LV2 Optionnelle)
→ Soft Skills Seminar

→ Career workshops and Laedership conferences

1st year - semester 2

→ Advanced Market Research
→ Consumer behavior in the digital age
→ Communication strategy : online and offline
→ Artificial Intelligence and Innovation for Marketing
→ Digital marketing levers
→ Advanced Negotiation + Hakaton DCF Negotiation
→ LinkedIn Elective Skills Badges
→ Business English
→ Soft Skills Seminar

2nd year - semester 3

→ Digital creation tools
→ Content and Inbound Marketing
→ User Experience and user interface
→ Display and programmatic
→ Community Management and Social Media
→ Badges LinkedIn
→ Business Rhetoric
→ Methodology Final dissertation
→ Soft Skills: Négociation

2nd year - semester 4

→ Digital video
→ Referencing and optimization
→ CRM and Big Data
→ Marketing cross channel
→ Web Analytics
→ E-commerce and M-commerce
→ Immersive Web
→ Business Game
→ Workshops Career
→ Final thesis defense
→ Cross Cultural Communication

ASSESSMENT METHODS

Students are evaluated in many different ways throughout their course:

Exams are specific to the teaching cycle: thereafter, students are evaluated mainly through case studies, role-plays and project presentations.

Each placement requires a report to be written demonstrating that the relevant skills have been acquired.

In the 5th year, students submit an End of Studies Thesis (EST) and defend it before a jury composed of two professors. The validation of the EST is one of the requirements for the diploma.

More generally, we use the following six levels of cognitive skill to evaluate our students:

Understand: quizzes, pairing exercises, etc.
Recognise / Know: quizzes, pairing exercises, etc.
Apply: (practical exercises, simulations, etc.)
Analyse: (problem-solving, case studies, etc.)
Evaluate: (case studies, reviews, etc.)
Create: (projects, etc.)

Professors award bonus points for active participation in class or in remote sessions when students contribute to a discussion forum.

BRIDGES, EQUIVALENCES AND CONTINUATION OF THE COURSE

GATEWAYS AND EQUIVALENTS

There are no bridges or equivalencies: any registration in the program requires you to take all the modules.

CONTINUE COURSE

If you wish to continue your studies after theM.Sc In Digital Marketing , Its possible ! For example, subject to the necessary prerequisites, you can decide to do a PhD or a Master of Science in another specialty of your choice

To find out about all the options available, click here.

Rate of the training

2-year program (1st and 2nd years): €26,800

1-year program (2nd year): €16,000

Find out about the differentfinancing options.

Registration deadline : according to the terms of the competition or on the first day of the program except for students requiring a visa (8 weeks before school starts).

*This program grants the title of Manager Marketing et Commercial en produits et services de luxe, registered at RNCP 36150 by decree on 26/01/2022, level 7 professional certification, for anyone who has joined the Master of Science starting in the Spring of 2022. The granting of the RNCP title is the responsibility of the certifier and is subject to a specific procedure.

Chiffres actualisés en 2022

Graduation rate: 75%** – Number of students: 40* – Satisfaction rate: 4/5** – Dropout rate: 4%**.

Survey return rate: 65%* – Professional integration rate: 75%*.

*students in the final year of the specialization in 2021

**students class of 2021

WHAT OUR STUDENTS SAY ABOUT US

Testimonials

6