Overview

Phase 3 “Building an area of expertise” focuses on professional integration (3 semesters = 2nd semester of 4th year + 5th year of Grande Ecole Program).

Marketing Management involves several steps: the optimization of an entity's marketing activities and resources, the planning and direction of a project and finally decision-making.

Objectives

  • To orient one’s professional project through the choice of a specialisation major.
  • To acquire the necessary skills to build marketing and communication strategies, including the digital sector
  • To manage brand strategies and their design
  • To implement and deploy digital marketing

Initial course or sandwich-course possible (apprenticeship contract or professionalisation contract)*, Full-English track

* Conditions apply for international students

Study plan

International academic exchange (1 semester)

OU

Pre-specialization internship in France or abroad (24 weeks minimum)

Courses in chosen specialisation

Courses in chosen specialisation

“End of Studies” internship (6 months minimum)

  • Trade of spirits and wines - IAE Bordeaux
  • Management of marketing and opinion studies - Université Cergy-Pontoise
  • Advanced Marketing - Richmond University (Great Britain)
  • Marketing - Malardalen (Sweden)
  • DESS Digital Marketing - McGill University (Canada)

Admissions

2020/2021 tuition fees, September 2020 intake:

  • French students or from European Union : 9 660 Euros
  • International students : 10 400 Euros

Employability

The Corporate Relations Department acts as a key link between students and the work market. Professional integration is one of our first concerns.

EDC Paris Business School students and graduates are a valuable source of talent for French and international firms. The school’s ‘hands-on’ educational strategy gives its graduates multifaceted training.

Enhancing your professional integration

  1. Initial course : “End of Studies” internship (6 months minimum)
  2. Sandwich-course possible (apprenticeship contract or professionalisation contract) (Conditions apply for international students)

Career opportunities

  • SEO Manager
  • Communication Manager
  • Interactive Marketing Manager
  • Programme Manager
  • Brand Manager
  • Design Management
  • Digital Marketing Planner
  • E-Business Manager
  • Web Strategy Project Manager

What our students say about usTestimonials

Julien Brassart
Class of 2020
I've lived in several countries and I speak 4 languages. The choice of EDC Paris Business School was obvious to me because I was looking for a school with an international opening and a course all in English.
Margaux Lelux
Class of 2018
In the 3rd year, I worked, within the framework of my internship, within the Orange External Communication Department, on two major events: the GQ Night Style in the Marais district, and the Euro football organized in France during the summer of 2016. Dir
Adrien Tabone
Class of 2019
All the missions carried out were rich of teaching. At the end of the year, I did my internship "Commercial Force" in a Nicolas shop as a Proxy Manager and I gained a lot of autonomy and rigor.
Victoire Hossard
Class of 2017, founder of Chichi Castelnango
I started a business while studying at EDC Paris Business School. And in parallel, I integrated the Student Entrepreneur Course. This course is a great accompaniment from A to Z on all our business creation.
Christelle Georget
Class of 2018
I chose "IE" for its international aspect. I have just returned from an internship with an Australian start-up. There are so many opportunities and markets to seize abroad!

En savoir plus ?

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