Overview

This third year is devoted to choosing a specialisation or to an academic exchange experience.

Possibility of academic exchanges and to obtain a dual degree from one of our academic partners.

Objectives

  • Access to front-line (or intermediate) managerial functions in a wide variety of sectors or positions.
  • Embark on an entrepreneurial adventure.
  • Pursue studies in a specialized master's cycle.

Study plan

  • Soft Skills seminar
  • Strategy and digital platform (value creation model on the Internet, digital marketing plan, different types of digital platforms)
  • The drivers of digital marketing (Construction and referencing of a site, SEM, Online Advertising, Affiliation and partnership, Emailing)
  • Social Marketing & Community Management
  • Web Design (CMS, Zoom on Drupal, Zoom on Wordpress)
  • Business simulation
  • English
  • 2nd Foreign Language

End of study internship, 20 weeks minimum, and in line with the chosen specialization.

  • Soft skills seminar
  • Supervision and management of the sales force
  • Optimization of the sales organization
  • Complex sales & key account management
  • Sales and Marketing Information Systems (CRM, Marketing Automation)
  • English
  • 2nd Foreign Language
  • Business simulation

End of study internship, 20 weeks minimum, and in line with the chosen specialization.

  • Negotiation skills
  • Managerial accounting and corporate finance
  • MIS and CRM
  • Strategy and digital platform
  • Soft skills seminar
  • Leadership
  • English
  • 2nd Foreign Language (Option)

End of study internship, 20 weeks minimum, and in line with the chosen specialization.

Career opportunities

  • Digital, marketing and communication: digital project manager, community manager, digital communication officer, content manager
  • Commercial management: area manager, head of on-site or mobile sales team, key account engineer, sales engineer
  • International track: product manager, start-up consultant, export manager, business unit manager

Find out more ?

EDC will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EDC, Post office box 221 of Barcelona, or by email to edc@edc.edu. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to dpo@planeta.es, or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.